AdvertiseMint

Facebook Advertising Agency

  • Home
  • About
  • Services
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home » Advertising » 10 Reasons Why You Should Advertise on Facebook

July 29, 2016

10 Reasons Why You Should Advertise on Facebook

10-reasons-why-you-should-advertise-on-facebook

As you’re planning to launch your first advertising campaign, you might be considering your choice of advertising platforms. Where should you advertise? Is Facebook a good option? Yes, Facebook is a good option. Here’s why.

10 reasons you should advertise on @Facebook. Click To Tweet

1 . Facebook Has a Massive Audience

10-reasons-why-you-should-advertise-on-facebook

Facebook has over 1.4 billion users worldwide with 90 million visitors each day. Not only does Facebook have a large audience, it also has the highest user activity. Currently, Facebook is the most popular social media website. Data from Pew Research Center shows that 70% of U.S. Facebook users access the site daily and 43% of the 70% access it multiple times a day. Additionally, 82% of 18-29 year-olds are active Facebook users.Thus, advertising on Facebook means higher chances of reaching your desired audience.

2. Behavioral Targeting

With behavioral targeting, Facebook can target users’ real life behaviors. For example, how many credit cards users own, what type of credit cards users own, whether or not a user is a home owner, what type of stores users visit.

Behavioral targeting allows advertisers to target users who will likely be more interested in their products based on their behaviors.

3. Facebook Is Cost Effective

Photo Courtesy of salesforce.com
Photo Courtesy of salesforce.com

Compared to Google AdWords, Facebook ads are inexpensive. In fact, Facebook allows advertisers to control their own budget. Advertisers can choose the total amount they want to spend on an ad and decide how long they want it to remain active. Facebook only shows ads  to users who are more likely to take action. Thus, for a reasonable amount, businesses are more likely to reach more audiences, and consequently, more likely to receive conversions.

4. Facebook Has a Powerful Audience Insights Tool

Audience Insights Tool allows advertisers to know their audience so they can generate content relevant to their audience. Facebook gives advertisers information about their audience’s geography, lifestyle, demographics, and purchase behavior. This can include age, job title, and relationship status.

5. Facebook Reaches a Huge Mobile Audience

Currently, most people use mobile phones to access Facebook. When Facebook reported its earnings on July 27, it reported that out of its $6.2 billion ad revenues, $5.2 came from mobile devices. These numbers show that Facebook can reach users who are away from their laptops and desktops. Facebook can advertise through the Facebook app, Instagram (owned by Facebook), and soon, as rumors have it, the Facebook messenger app.

6. Facebook Has Custom Audiences

This allows you to advertise to specific Facebook users who have interacted with your website. Additionally, you can add your audience through email addresses, phone numbers, or Facebook user IDs.

7. Facebook Lets You Advertise to Lookalike Audiences

Lookalikes allows advertisers to expand their audience from their custom (or ideal) audience. Facebook generates a lookalike audience by scanning through advertisers’ custom audience, using an algorithm. Facebook then expands the audience by targeting those possessing similarities with the custom audience.

8. Facebook Lets You Advertise on Multiple Platforms

Facebook allows advertisers to advertise through the mobile news feed, the desktop news feed, and the side bar. Advertisers can also advertise through the audience network, a network of mobile apps that allow Facebook to advertise through their apps. You can also advertise on Instagram.

9. Facebook Lets You A/B Test Everything

Facebook allows advertisers to test one ad against anothe: they can test against different copies, images, audience demographics, and target. For example, advertisers can test male Target shoppers versus females Target shoppers. A/B testing allows advertisers to improve and perfect their creative so they can yield better results.

10. Facebook Lets You Collect Users’ Info with Lead Ads

Lead ads are ads that provide a quick and easy way to sign up for more information. They often include a call-to-action button that says “subscribe” or “sign up.” Once your potential customers have clicked the button, they will be redirected to a mobile friendly form that automatically fills in the information they provided on Facebook.

Lead ads are beneficial because they accommodate users who are often busy and on the go. Not only does it allow users to type less, but it also provides businesses accurate, actionable information. Most importantly, it allows businesses to connect with an audience that are most interested in their products or services.

So if you’re wondering where you should advertise, consider starting your advertising campaign on Facebook. However, managing Facebook ads can be time consuming and stressful. AdvertiseMint offers services not only on Facebook advertising but also on Snapchat advertising and Instagram advertising. If you contact us now, your Facebook ads will be in good hands.

 

Recommended Articles Related to Facebook Advertising:

  • How To Upload a Custom Audience to Facebook
  • What Should You Look for When Hiring a Facebook Ad Agency?
  • Facebook Tests New News Feed Feature
  • Getting Started with Facebook Ads
  • How To Claim a Facebook Ad Account through Business Manager
  • How To Find Your Facebook Ad Account ID

Was this How To article about Facebook advertising informative? Leave your thoughts on the comments section below!

Similar Articles

Keeping Your Facebook CPA Low and Conversions High, According to Experts
What’s a Good Conversion Rate for Facebook Ads?
Transparency Feature Shows Users Who Uploaded Their Information to Custom Audience
Facebook to Make Budget Optimization the Default Option
Facebook Fourth Quarter 2018 Earnings Report: What Lies Ahead
Solving the 7 Reasons Users Aren’t Downloading Your Gaming App

Comments

comments

Article by Anne Felicitas / Advertising, Facebook, Facebook / a/b testing, ad agency, ads, advertisemint, advertising, advertising agency, adverts, audience insights, behavioral targeting, briant meert, facebook advertising, facebook advertising agency, look-a-like audiences

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Advertising
  • Guides
  • Hiring
  • How-To
  • News
  • Press Release

Popular Articles

  • The 26 Best Instagram Hashtags to Use for Fashion Brands
  • F8 2019 Registration Now Open
  • Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition
  • Keeping Your Facebook CPA Low and Conversions High, According to Experts
  • Amazon’s Ad Business Will Grow 50 Percent, Says Emarketer
  • 5 Tips for Protecting Your Facebook Account and Business Page
  • Twitter Prototypes “News Camera” Feature
  • Recent Instagram Study Reiterates One Enduring Lesson
  • How to View All the Instagram Ads You’ve Engaged With
  • Advertising: The Next Step for Netflix?

AdvertiseMint

  • About
  • Services
  • Pricing
  • Press
  • Careers
  • Contact

Resources

  • Blog
  • Ad Glossary
  • FAQ

Programs

  • Partners Program
  • Agencies
  • Scholarships
  • Military
  • Non-Profits

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications

advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2018 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.