March 28, 2019
Nicole Frost, writer at Advertisemint, facebook advertising agency
Thanks to the ever-changing algorithms of our favorite social media platforms, individual engagement is more valuable than ever. If you want to grow your online presence, interacting with your audience is key to increasing user interest. Facebook Stories is an all-in-one tool that can help you connect with your followers.
1. Capitalize on Face-to-Face Interaction
Facebook Stories gives you an easy way to speak to your audience in a more personal way. This feature allows you to address your followers with video streaks that are current, personal, and visually appealing. Similar to a one-on-one meeting, Stories can be a way for you to have a conversation with your audience rather than just posting blanket announcements and text-based content.
2. Remain Active
The content you post on your Facebook Story lasts for 24 hours, so you are encouraged to always put out new and relevant content. New Stories appear at the top of News Feeds, so users can easily see and access them whenever you post.
By consistently posting to Stories, you can keep your brand front and center for your followers and target audience. Stories are the first thing they’ll see when they log in, and users also receive a notification whenever an account they follow adds to his or her Story.
3. Use Analytics
Because you have access to Stories analytics, you can better target your audience and change your content or strategy for maximum reach and engagement. Understanding which posts perform well with your target demographic is crucial to consistently creating relevant and eye-catching content.
Facebook breaks down Story engagement into four main metrics:
- Story distribution, which includes the impressions, click-through rates, and posts published for your Story history.
- Positive engagement, which measures your Story’s likes, comments, and clicks.
- Negative engagement, which shows how many spam reports your Stories receive per 10,000 impressions. You can also see if any users are blocking your posts.
- Demographics, which allows you to view information on who is interacting with your Story content.
4. Develop Your Brand
Stories are another way to help you increase brand awareness while still reaching your audience on a personal basis. Using filters or Facebook’s proprietary editing features can give your Stories a cohesive look, which will translate to the image you create for your brand. Using consistent colors, fonts, and other design features can draw even more attention to your promotions, shout outs, or updates.
When it comes to expanding your brand’s reach, creating personal connections is key to turning casual viewers into a loyal customer base. By posting current and relevant information in a way that’s easy to view and digest, you increase your chances of attracting and retaining the attention of your target audience. Facebook Stories combine multiple key aspects of successful marketing. When used strategically, they can be an instrumental tool for growing your business.
Written by Nicole Frost, writer at AdvertiseMint, best facebook advertising agency