Instagram Stories now features links, mentions, and a version of Boomerang, features that further differentiate the brand friendly Stories from its rival, Snapchat, by helping users discover other accounts. With Stories’ new link feature, which is only currently available to verified users, users … [Read more...]
Shop in the App with Instagram’s Shoppable Photo Tags
Today, Instagram tests shoppable tags on Instagram photos, tags that allow users to shop without having to open a new web browser. These shoppable tags, which are only available in iOS in the U.S., hide behind a subtle“Tag to view products” button. When users tap this button, they will see an in-app … [Read more...]
Five Reasons Why Instagram Stories Is Better Than Snapchat
After Instagram Stories' release, people flocked to use the new update, quickly preferring it over Snapchat. Snapchat stars, Youtube personalities, and brands are particularly fond of Instagram Stories. Here are five reasons why Instagram Stories is a better option for businesses than Snapchat … [Read more...]