Much like Facebook advertising, it is often difficult to manage Twitter ads without the help of a partner or agency. However, in order to get help, you need to grant ad account access to your partner. Twitter allows you to give different levels of ad account access to third parties: account … [Read more...]
Long Headlines Perform Better Than Short Headlines for Branded Content
Long is better than short, it seems, according to a recent analysis of branded content. Polar, a technology provider for branded content, collected data from publishers such as Oath and Gannett and discovered that headline length was a key performance indicator (KPI). It found … [Read more...]
Young Users React Positively to Twitter’s Longer Character Limit
The social network typically renowned for its strict 140-character Tweet format is now allowing some leeway. According to eMarketer, Twitter is testing an increased Tweet limit of 280 characters after Twitter users expressed their desire to send longer Tweets. So far, users happily welcome the … [Read more...]
