July 16, 2018 Anna Hubbel [bctt tweet="Twitter Now Testing Promoted Trend Spotlight Ads. #twitter #twitterads #digitaladvertising" username=""] Without looking, what was the last Twitter ad you saw? Hard to remember, isn’t it? That’s because Twitter, as a predominantly news and trending … [Read more...]
How to Increase Post Engagement on Twitter
May 28, 2018 Anna Hubbel [bctt tweet="How to Increase Post Engagement on Twitter. #socialmediastrategy #socialmediamarketing #socialmediahacks" username=""] Sometimes you post a Tweet that brings in all kinds of engagement, mentions, retweets, likes, the works. Other times, you post a Tweet … [Read more...]
Twitter Joins Google and Facebook in Banning Cryptocurrency Ads
March 29, 2018 Anne Felicitas [bctt tweet="#Twitter joins #Google and #Facebook in banning cryptocurrency ads. #bitcoin #bitcoinban " username=""] Following the footsteps of two internet giants, Facebook and Google, Twitter bans cryptocurrency ads from its platform. “We are committed to … [Read more...]
Do Not Overlook Social Media Marketing. Here’s Why (Infographic)
March 6, 2018 Josh Wardini [bctt tweet="This infographic shows you everything you need to know about social media. #socialmediamarketing #socialcommerce #facebookads" username=""] As much as we don't want to admit it, most of us are very close to becoming social media addicts. And why not? … [Read more...]
Twitter Is Changing Platform and API Rules to Prevent Misuse
March 5, 2018 Anna Hubbel [bctt tweet="@Twitter is making platform & API rule changes to prevent misuse & the spread of #FakeNews. #TwitterChanges #TwitterAccounts" username=""] Fake news appears to be everywhere lately, especially during investigations of Russian troll Facebook … [Read more...]
Survey Finds the Top Effective Video Marketing Platforms
February 3, 2018 Jesica Schmidt For video marketing, it’s important to know which platform is the most effective and reliable. Wyzowl, a company that creates explainer videos, surveyed 459 marketers worldwide, finding the most effective social media for video marketing. Not surprisingly, … [Read more...]
The Best Marketing Strategy for Each Social Media Platform
January 30, 2018 Bart Mroz, co-founder and CEO of SUMO Heavy Seventy percent of all US adults use at least one social media network. While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform, and the opportunities to … [Read more...]
12 Tweets That Will Get Your Twitter Account Suspended
January 5, 2018 Anna Hubbel Twitter is an illustrious social platform for distributing quick snippets of information and connecting with the world. To maintain continued use of Twitter, accounts must adhere to its strict rules that outline specific account activity that could result in … [Read more...]
How to Give Access to Your Twitter Ads Account
December 14, 2017 Anne Felicitas [bctt tweet="How to give access to your #twitterads account. #digitaladvertising #digitalmarketing" username=""] Much like Facebook advertising, it is often difficult to manage Twitter ads without the help of a partner or agency. However, in order to get … [Read more...]
Long Headlines Perform Better Than Short Headlines for Branded Content
November 7, 2017 Anna Hubbel Long is better than short, it seems, according to a recent analysis of branded content. Polar, a technology provider for branded content, collected data from publishers such as Oath and Gannett and discovered that headline length was a key performance indicator … [Read more...]
