One of the most exciting things happened during the keynote – Mark Zuckerberg announced that the company would open up its API for Facebook Live, allowing users to stream live video from any device. Now, developers can design even more ways for people and publishers can interact and share in real time on Facebook.
Before the Live API, users could only stream video to Facebook Live using a smartphone. Now, that’s all about to change—and Zuckerberg demonstrated that with a flourish when he brought in a DJI Phantom drone, which will fly around and stream the conference today and tomorrow. Facebook announced that DJI, as well as the Mevo camera, would be launch partners.
By opening up the Live API, Facebook seems determined to encourage as many people as possible to use Facebook Live. It is rumored that the company will introduce fancy new features such as editing software to encourage media companies to use the platform. To some degree, media companies have already started taking advantage of Facebook Live. For example, BuzzFeed managed to get roughly 800,000 viewers to watch a live video of a watermelon exploding.
“The response so far has been pretty amazing,” Zuckerberg said. “We’re going to build this out. We’re making it a prominent tab in the Facebook app.”
We’ll keep you updated on the Facebook Live API, as the F8 conference continues!