March 27, 2019 Nicole Frost, writer at Advertisemint, facebook advertising agency Facebook recently unveiled new metrics to help marketers measure ad relevance and organic reach. Instead of using one comprehensive score, advertisers on the platform will soon have three ways to measure ad … [Read more...]
Keeping Your Facebook CPA Low and Conversions High, According to Experts
February 20, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency As beneficial as Facebook advertising can be, it can also be very costly if approached recklessly. We commonly see this with cost per acquisition (CPA) metrics, also known as cost per action. A CPA is the cost … [Read more...]
What’s a Good Conversion Rate for Facebook Ads?
February 14, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency We hear the term “conversion rate” tossed around a lot when talking about digital advertising. It’s ultimately how you determine the success of your marketing campaigns. The marketing professionals say, “The … [Read more...]
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