September 5, 2017 Gen Zs, teens aged 20 and under, are the young ipad-owning Instagrammers whose dependence on technology is often met with scoffs and criticisms from older generations (When I was a kid, I spent my time playing outside, not playing video games!). They obtained their first … [Read more...]
Studies Say Influencers Bring in the Highest Post Engagement
August 15, 2017 When it comes to generating revenue through Instagram, research has found that it isn't brand-or-business-owned posts that roll in the most dough. It's the posts of influencers that drive engagement. According to a NewsWhip study conducted in June of this year, the … [Read more...]
Facebook Research Explains Why More People Are Drawn to Mobile Video
August 15, 2017 Whether it's for social connecting, self-expression, or keeping up with what's popular, mobile video usage is at an all-time high globally, with no sign of slowing down. According to Facebook IQ, daily watch time for Facebook Live broadcasts has quadrupled within the last year, … [Read more...]
