A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices

DEC. 28, 2020 Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. Image Source: statista.com Aside from its massive user base, Facebook’s revenue seems to be growing rapidly (as you can see from the graph above), and its … Continue reading A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices