A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices

Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. This is why if you’re interested in advertising, Facebook is the place to be. Image Source: statista.com Aside from its massive user base, Facebook’s revenue seems to be growing … Continue reading A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices