iHeart Radio Advertising Agency

iHeartRadio is a freemium broadcast, podcast, and radio streaming platform owned by iHeartMedia. It is the largest radio company in the United States, with over 250 million monthly listeners. It provides users with access to thousands of radio stations across various genres, including music, news, sports, and talk shows. 

You should use iHeartRadio for marketing for the following reasons:

• Reach: iHeartRadio has a massive reach, so you can be sure that a large audience will hear your ads.
• Targeting: iHeartRadio allows you to target your ads to specific demographics, so you can reach the people who are most likely to be interested in your product or service.
• Engaging Audio Content: iHeartRadio’s format is based on audio content, which uniquely captivates audiences. Audio ads can convey emotions, storytelling, and powerful messages, enhancing the impact of your marketing campaigns.
• Enhanced Brand Awareness: Consistent exposure on iHeartRadio can help build brand recognition and recall. Users encountering your brand during their favorite audio content creates a lasting impression and establishes a stronger brand presence.
• Mobile and On-The-Go Audience: iHeartRadio is accessible through mobile apps, making it an ideal platform to target users constantly on the move. You can connect with potential customers during their daily commute, workouts, or leisure time, ensuring your brand stays top of mind.
• Performance Tracking: The platform offers detailed analytics and performance tracking, allowing you to measure the effectiveness of your marketing campaigns. This data-driven approach enables you to refine your strategies and maximize return on investment.
• Flexibility and Creativity: iHeartRadio provides various advertising formats, such as audio ads, branded content, and sponsorships, allowing you to tailor your campaigns according to your objectives and budget. This creative freedom allows you to experiment and find the most effective marketing approach.

iHeartRadio is a powerful marketing channel that offers a vast and engaged audience, precise targeting capabilities, and the potential to enhance brand visibility.

Here are the steps on how to set up iHeart Radio Ads:

• Create an iHeartRadio account: You can create an account on iHeartRadio’s website or mobile app.
• Contact an iHeartRadio sales representative: They will help you create a custom advertising plan that meets your needs.
• Upload your ad creative: Your ad creative can be a 30-second audio ad, a 15-second audio ad, or a digital ad.
• Set your targeting options: You can target your ads to specific demographics, interests, and listening habits.
• Set your budget: You can choose a fixed or CPM (cost per mille) budget.
• Launch your campaign: Once your campaign is launched, your ads will start airing on iHeartRadio.

There is no login for iHeart Radio Ads. To set up iHeart Radio Ads, you have to contact an iHeart Radio sales representative. They will help you create a custom advertising plan that meets your needs and provide you with the information you need to track the performance of your ads.

Here are the steps on how to set up iHeart Radio Ads:

• Create an iHeartRadio account: You can create an account on iHeartRadio’s website or mobile app.
• Contact an iHeartRadio sales representative: They will help you create a custom advertising plan that meets your needs.
• Upload your ad creative: Your ad creative can be a 30-second audio ad, a 15-second audio ad, or a digital ad.
• Set your targeting options: You can target your ads to specific demographics, interests, and listening habits.
• Set your budget: You can choose a fixed or CPM (cost per mille) budget.
• Launch your campaign: Once launched, your ads will air on iHeartRadio. 

iHeartRadio Ads provides clients with complete control over their expenses. Determining the optimal cost that aligns with a company’s weekly budget options is left in the hands of the client. iHeartRadio Ads service offers recommendations based on the market selected and a minimum budget, with the ability to personalize budgets up to $30,000.

It can be assured that the costs incurred are solely for impressions monitored on the client’s account. Weekly costs will never surpass the maximum weekly budget established by the client. Additionally, clients can modify campaign dates and budgets as required, even after booking.

Heart Radio offers a variety of objectives for advertisers, including:

• Brand awareness: iHeart Radio ads can increase brand awareness by exposing your brand to a large audience.
• Lead generation: iHeart Radio ads can help to generate leads by providing a call to action, such as a website address or phone number.
• Sales: iHeart Radio ads can help to increase sales by driving traffic to your website or store.
• App downloads: iHeart Radio ads can help to increase app downloads by promoting your app to iHeart Radio listeners.
• Brand engagement: iHeart Radio ads can help to engage your target audience by creating a positive association with your brand.

The specific objectives that you choose will depend on your business goals.

iHeart Radio has specific creative specifications for audio and digital ads. These specifications ensure that your ads are of high quality and meet the standards of iHeart Radio’s platform.

Audio Ad Specifications

• Length: Audio ads must be 15 or 30 seconds long.
• Audio quality: Audio ads must be of high quality and free of noise.
• Script: The script for your audio ad must be clear, concise, and persuasive.
• Call to action: Your audio ad must include a clear call to action, such as a website address or phone number.
• Music: If you use music in your audio ad, it must be cleared for use in advertising.

Digital Ad Specifications

• Format: Digital ads can be static or animated.
• Size: Digital ads must be at least 300×250 pixels in size.
• File format: Digital ads must be in .jpg, .png, or .gif format.
• Call to action: Your digital ad must include a clear call to action, such as a website address or phone number.

iHeart Radio offers a variety of ad formats, including:

• Spot ads: These are short, 15- or 30-second audio ads that are played during commercial breaks.
• Station sponsorships: These ads allow you to sponsor a specific radio station or show. Your ad will be played before, during, and after the show, and you will also have the opportunity to have your brand mentioned by the on-air talent.
• Digital ads: These ads are displayed on iHeart Radio’s website and mobile app. They can be static or animated, and they can be targeted to specific demographics or interests.
• Native ads: These ads are designed to blend in with the surrounding content, making them less intrusive. They can be in the form of articles, blog posts, or even social media posts.

The type of ad that you choose will depend on your business goals and budget.

iHeart Radio has a set of ad policies that all advertisers must adhere to. These policies are designed to ensure that iHeart Radio’s listeners have a positive experience and that advertisers cannot use iHeart Radio’s platform to promote harmful or offensive content.

Some of the key ad policies for iHeart Radio Advertising include:

• Content Guidelines: Advertisements should not contain offensive, explicit, or inappropriate content. This includes avoiding sensitive topics, hate speech, explicit language, and controversial themes.
• Accuracy and Honesty: Advertisements should provide accurate and truthful information. Misleading claims, false promises, or deceptive content are not allowed.
• Intellectual Property: Advertisers must have the necessary rights and permissions to use any copyrighted or trademarked material in their ads.
• Prohibited Content: Advertisements promoting illegal activities, prohibited substances, or harmful behavior are prohibited.
• Discrimination: Advertisements should not discriminate against individuals or groups based on attributes such as race, gender, religion, or nationality.
• Children’s Content: Ads targeting children must comply with specific regulations to ensure they are appropriate and comply with child protection laws.
• Privacy: Advertisements must respect user privacy and should not collect sensitive personal information without proper consent.
• Third-Party Policies: Advertisers may need to adhere to additional policies or guidelines from third-party providers if their ads include integrations or interactions with external platforms or services.
• Ad Placement and User Experience: Ads should not interfere with the overall user experience, such as causing unexpected audio or visual disruptions.

To get more specific information about ad policies, visit the iHeart Radio ad policy page.

Yes, iHeart Radio Advertising has a pixel. The iHeart Radio pixel is a small piece of code embedded in iHeart Radio’s website and mobile app. The pixel allows iHeart Radio to track the performance of ads that are run on its platform and to target ads to specific users.

The iHeart Radio pixel is similar to other pixels that advertisers, such as the Facebook pixel and the Google Analytics pixel use. The iHeart Radio pixel works by collecting information about users who visit iHeart Radio’s website or mobile app.

This information includes the user’s IP address, browser type, and operating system. The pixel also collects information about the pages that the user visits on iHeart Radio’s website or mobile app.

iHeart Radio uses the information collected by the pixel to track the performance of ads that are run on its platform. 

To view the performance of your own ad campaigns on iHeartRadio, you would typically follow these steps:

• Log in to iHeart AdBuilder: Access the iHeart AdBuilder platform using your advertiser login credentials.
• Campaign Dashboard: Once logged in, you should be able to access the campaign dashboard to view the performance metrics of your active and past ad campaigns.
• Analytics and Reporting: You will find detailed analytics and reporting for each campaign within the dashboard. This may include metrics such as impressions, clicks, click-through rates (CTR), engagement data, and other relevant performance indicators.
• Campaign Comparisons: You can compare the performance of different campaigns, ad formats, and targeting strategies to identify which ones were most successful in achieving your advertising objectives.
• Periodic Monitoring: Continuously monitor the analytics and reporting throughout the duration of your campaigns to track performance trends and make data-driven decisions to optimize your ads for better results.

The iHeart Radio website and mobile app have a section called “Ad Gallery,” where you can see examples of successful ads that have been run on iHeart Radio.

iHeart Radio advertising has both pros and cons. Here are some of them:

Pros

• Reach: iHeart Radio has a massive reach, with over 250 million monthly listeners. This means that your ads have the potential to be seen by a large number of people.
• Targeting: iHeart Radio offers a variety of targeting options so that you can reach your ads to specific demographics, interests, and listening habits. This ensures that your ads are seen by people most likely to be interested in what you offer.
• Measurement: iHeart Radio offers a variety of measurement tools, so you can track the performance of your ads and see how they impact your business. This information can help you to optimize your campaigns and get the most out of your investment.
• Brand awareness: iHeart Radio is a well-known brand, so running ads on iHeart Radio can help increase your business’s brand awareness.

Cons

• Cost: iHeart Radio advertising can be expensive, especially if you are targeting a large audience.
• Competition: iHeart Radio is a popular platform for advertising, so there is a lot of competition. This means that you need to ensure that your ads are creative and engaging to stand out from the crowd.
• Frequency: If you run your ads too frequently, listeners may start to tune them out. It’s crucial to find a balance between frequency and reach.
• Limited Visual Advertising: While iHeartRadio offers some display ad options, it is predominantly an audio platform, which may limit visual advertising opportunities for specific industries.

Overall, iHeart Radio advertising can be a great way to reach a large audience and promote your business. However, it’s important to weigh the pros and cons before deciding whether or not it’s the right platform for you.

The value of iHeartRadio advertising lies in its ability to reach a massive and engaged audience, offer precise targeting options, and provide a highly engaging audio format. Here are some key aspects that contribute to the value of advertising on iHeartRadio:

• Extensive Reach: iHeartRadio boasts millions of active users, providing advertisers with access to a vast and diverse audience. This reach allows businesses to promote their products or services to a wide range of potential customers.
• Targeted Advertising: iHeartRadio’s platform allows for precise targeting based on demographics, interests, and geographic locations. This targeting capability ensures that ads are delivered to the most relevant and interested audience, improving the effectiveness of the campaigns.
• Engaging Audio Format: Audio ads can captivate listeners and create an emotional connection, making them more memorable and impactful. Advertisers can leverage this format to tell compelling stories, engage the audience, and enhance brand awareness.
• Mobile and On-The-Go Audience: iHeartRadio’s mobile app enables advertisers to reach users during their daily activities, such as commuting, exercising, or relaxing. This on-the-go access ensures that ads are delivered to users at various touchpoints throughout the day.
• Brand Exposure and Recall: Consistent exposure on iHeartRadio helps build brand recognition and recall among the audience. As listeners encounter ads during their favorite audio content, it strengthens the brand’s presence in their minds.
• Flexibility and Scalability: iHeartRadio offers advertising packages that cater to different budgets, allowing businesses of all sizes to participate in their platform. Advertisers can scale their campaigns based on their objectives and financial capacity.
• Cross-Platform Presence: iHeartRadio is available across various platforms, including mobile devices, desktops, and smart speakers, ensuring a multi-channel presence for advertisers.

 iHeartRadio advertising allows businesses to tap into a vast and engaged audience, target their campaigns with precision, and deliver impactful audio ads.

To achieve the best results with iHeartRadio advertising, consider implementing the following best practices:

• Know Your Audience: Understand your target audience’s preferences, interests, and behaviors. This knowledge will enable you to create ads that resonate with your audience and drive engagement.
• Craft Compelling Audio Ads: Create audio ads that are attention-grabbing, persuasive, and aligned with your brand’s message. Use clear and concise language to communicate your value proposition effectively.
• Utilize Targeting Options: Leverage iHeartRadio’s targeting options to reach the most relevant audience for your products or services. Precise targeting improves the efficiency of your campaigns and maximizes your return on investment.
• Optimize for Mobile: With a significant portion of iHeartRadio’s audience accessing the platform via mobile devices, ensure that your ads are optimized for mobile consumption. Keep them concise and impactful to capture users’ attention on smaller screens.
• Implement A/B Testing: Test different ad creatives, messages, and calls-to-action through A/B testing. Analyze the performance of various elements to identify the most effective combinations for your campaign.
• Use Clear Call-to-Actions: Encourage users to take action by incorporating clear and compelling calls-to-action in your ads. Guide them to visit your website, sign up for a newsletter, or take any other desired action.
• Be Authentic: Maintain an authentic and genuine tone in your ads. Connect with the audience personally to build trust and credibility for your brand.
• Consider Ad Placement: Choose strategic ad placements that align with your target audience’s interests and listening habits. Placement during popular shows or music genres that match your brand can enhance the ad’s impact.
• Plan for Frequency: While frequency is essential for brand recall, avoid repeatedly bombarding users with the same ad, as it may lead to ad fatigue. Strike a balance between frequency and variety in your ad campaigns.
• Leverage Branded Content and Sponsorships: Explore opportunities for branded content and sponsorships to integrate your brand seamlessly into iHeartRadio’s content, fostering a more organic and engaging listener experience.

By incorporating these best practices into your iHeartRadio advertising campaigns, you can increase the effectiveness of your ads, connect with your target audience, and achieve your marketing goals more efficiently.

Both platforms offer unique advantages, and the better option for your business can vary based on your specific needs. Here’s a comparison to help you make an informed decision:

iHeartRadio Advertising

• Extensive Reach: iHeartRadio boasts millions of active users and offers access to numerous radio stations and podcasts, providing a wide audience reach.
• Local and National Targeting: iHeartRadio’s extensive network of local radio stations allows for targeted advertising at both local and national levels.
• Live Radio: iHeartRadio includes live radio stations, making it suitable for real-time promotions and announcements.
• Podcast Integration: iHeartRadio offers a diverse range of podcasts, allowing you to tap into the growing popularity of podcast advertising.
• Engaging Audio Content: iHeartRadio’s audio ads can effectively engage listeners through captivating storytelling and emotional connections.

Spotify Advertising

• Global Audience: Spotify has a substantial global user base, offering access to listeners across multiple countries.
• Music-Streaming Focus: Spotify is primarily known for music streaming, making it a strong choice if your target audience is music enthusiasts.
• User Data and Insights: Spotify’s data-driven approach provides insights into listener behavior, enabling precise audience targeting.
• Playlist Targeting: Advertisers can target users based on their music preferences and playlist choices, enhancing relevancy.
• Programmatic Advertising: Spotify offers programmatic advertising options that allow for automated ad buying and optimization.

Ultimately, the decision between iHeartRadio and Spotify advertising depends on your marketing goals, audience preferences, and the type of content you wish to promote.

The iHeart Radio algorithm is a complex system that uses a variety of factors to determine where and when your ads will be played. These factors include:

• User Profiling: iHeartRadio collects data about its users’ listening habits, preferences, and behaviors. This data is used to create user profiles, which include information such as preferred music genres, favorite radio stations, and geographic location.
• Advertiser Preferences: Advertisers specify their targeting preferences, including demographics, interests, and geographic regions, when setting up their ad campaigns through iHeart AdBuilder or working with iHeartMedia’s advertising team.
• Real-Time Bidding (RTB): When a user accesses iHeartRadio and starts listening to content, an ad request is generated based on the user’s profile and the available ad inventory. This ad request is sent to an ad exchange or ad network, where advertisers can bid in real time for the opportunity to serve their ad to that specific user.
• Algorithmic Decision Making: The ad exchange or ad network uses algorithms to determine which ad is most relevant and valuable to display to the user. The decision is based on various factors, such as the user’s profile, the advertiser’s targeting preferences, bid amounts, and historical performance data.
•  Ad Placement: The winning ad is then served to the user in an appropriate ad placement, such as during a break between songs or before the start of a podcast episode.
• Performance Tracking: As users interact with the ads, the algorithm tracks engagement metrics such as impressions, clicks, and conversions. This data is used to measure the ad’s effectiveness and optimize future ad delivery.
• User Feedback Loop: User interactions and feedback, such as skipping or interacting with ads, also play a role in the algorithm’s decision-making process. User behavior helps the algorithm learn and improve ad targeting and relevance over time.

The iHeart Radio algorithm is constantly being updated, so it is important to keep your ads up-to-date to ensure that the right people see them.

Creating an effective iHeartRadio marketing strategy involves several key steps. Here’s a comprehensive guide to help you develop a successful strategy:

• Define Your Objectives: Clearly outline your marketing objectives. Determine whether you want to increase brand awareness, drive website traffic, generate leads, boost sales, or achieve other specific goals.
• Know Your Target Audience: Conduct thorough market research to understand your target audience’s preferences, interests, and behavior. Identify the demographics and psychographics of your ideal customers.
• Leverage iHeartRadio’s Targeting Options: Utilize iHeartRadio’s precise targeting options to reach your specific audience. Tailor your ad campaigns based on demographics, interests, and geographic locations to improve relevance and engagement.
• Utilize A/B Testing: Test different ad creatives, messages, and calls-to-action through A/B testing. Analyze the performance of various elements to identify the most effective combinations for your campaign.
• Optimize for Mobile: Since iHeartRadio is accessed on mobile devices, ensure your ads are optimized for mobile consumption. Keep them concise and impactful to capture users’ attention on smaller screens.
• Implement Clear Call-to-Actions: Encourage users to take action by incorporating clear and compelling calls-to-action in your ads. Guide them to visit your website, sign up for a newsletter, or take any other desired action.
• Integrate Branded Content and Sponsorships: Explore opportunities for branded content and sponsorships to integrate your brand seamlessly into iHeartRadio’s content, fostering a more organic and engaging listener experience.
• Be Consistent: Create a consistent brand message across all your iHeartRadio ads and other marketing channels. Consistency reinforces your brand’s identity and improves brand recall among the audience.
• Align with Peak Listening Times: Identify peak listening times and popular shows on iHeartRadio that align with your target audience. Place your ads strategically during these times for better reach and engagement.
• Set Realistic Budgets: Allocate your budget wisely, considering the objectives, target audience, and duration of your ad campaigns. Set realistic expectations for the results you can achieve within your budget.
• Continuously Optimize: Use the insights gathered from your ad performance to make ongoing optimizations. Adjust your targeting, messaging, and ad formats as needed to improve results.
• Measure Results and ROI: Regularly measure the success of your iHeartRadio marketing strategy against your defined objectives. Calculate your return on investment (ROI) to determine the effectiveness of your campaigns.

By following these steps and continuously refining your iHeartRadio marketing strategy, you can effectively connect with your target audience, boost brand awareness, drive engagement, and achieve your marketing goals on the platform.

iHeart Radio offers a variety of targeting options so you can make sure your ads are seen by the right people. You can target your ads by:

• Demographics: This includes age, gender, income, and education level.
• Interests: This includes things like hobbies, music genres, and news topics.
• Listening habits: This includes things like the stations they listen to, the shows they listen to, and the times of day they listen.
• Location: This includes things like city, state, and zip code.

To target your ads on iHeart Radio, you will need to create an account with iHeart Radio’s advertising platform. Once you have created an account, you can select the targeting options that you want to use.

Creating effective ads on iHeartRadio requires careful planning and execution. Here are some tips to help you craft ads that engage the audience and achieve your marketing objectives:

• Know Your Audience: Understand your target audience’s preferences, interests, and behavior. Tailor your ad content to resonate with their needs and desires.
• Be Clear and Concise: Audio ads have limited time to deliver the message. Be clear and concise, focusing on the most important points to ensure the message is understood and remembered.
• Grab Attention Early: Start your ad with an attention-grabbing hook to capture the audience’s interest from the beginning.
• Use Persuasive Language: Use persuasive language and compelling storytelling to evoke emotions and create a memorable impact.
• Include a Strong Call-to-Action: Encourage the audience to take action, whether it’s visiting a website, making a purchase, or signing up for a newsletter.
• Tailor the Message to the Platform: Customize your ad content to suit the audio format and listening experience on iHeartRadio.
• Create a Memorable Jingle or Tagline: Consider using a catchy jingle or memorable tagline that helps reinforce your brand in the audience’s minds.
• Optimize for Mobile: Many users access iHeartRadio on mobile devices. Ensure your ads are optimized for mobile listening and deliver a seamless experience.
• Test Different Ad Formats: Experiment with various ad formats, such as pre-roll, mid-roll, or post-roll placements, to see which one performs best for your campaign.
• Monitor Performance Metrics: Track the performance of your ads using iHeartRadio’s analytics and reporting tools. Analyze metrics such as impressions, clicks, and conversion rates to measure effectiveness.
•  A/B Test Ad Creatives: Test different ad creatives and messages through A/B testing to identify which ones resonate most with your audience.
• Consider Frequency and Timing: Be mindful of ad frequency to avoid overwhelming listeners with the same ad repeatedly. Also, consider the timing of your ads to reach the right audience at the most opportune moments.
• Be Memorable: Aim to create ads that leave a lasting impression on the audience, making them more likely to recall your brand in the future.

By incorporating these tips into your ad creation process, you can develop more effective and engaging ads that drive results on iHeartRadio. 

Measuring the success of your ads on iHeartRadio involves tracking key performance indicators (KPIs) and analyzing data to evaluate the effectiveness of your campaigns. Here’s how you can measure the success of your ads on iHeartRadio:

• Define Clear Objectives: Begin by defining specific goals for your ad campaigns. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Clearly defined objectives will guide your measurement efforts.
• Set Up Tracking: Ensure you have proper tracking mechanisms. Use UTM parameters to track the source of website traffic coming from iHeartRadio ads. Implement conversion tracking to monitor user actions, such as sign-ups or purchases.
• Track Impressions and Clicks: Monitor the number of impressions (how many times your ad was displayed) and clicks (how many times users interacted with your ad). These metrics provide insights into the reach and initial engagement of your ads.
• Analyze Engagement Metrics: Evaluate engagement metrics such as completion rates (for audio ads) and interaction rates (for interactive ads). These metrics indicate how well your ads capture and maintain user interest.
• Monitor Conversion Metrics: If your objective is to drive conversions, track metrics like conversion rate, cost per conversion, and return on ad spend (ROAS). These metrics measure the effectiveness of your ads in generating desired actions.
• Analyze Audience Behavior: Dive into audience behavior data to understand how users interact with your website after clicking on your ad. Look at metrics like bounce rate, time on site, and pages per visit to assess the quality of traffic generated.
• Compare A/B Test Results: If you conducted A/B tests with different ad creatives or targeting strategies, compare the performance of each variation to identify which approach resonates best with your audience.
• Evaluate ROI: Calculate the return on investment for your iHeartRadio ad campaigns. Compare the revenue generated or leads acquired against the total cost of the campaign to determine the overall profitability.
•  Analyze Post-Campaign Impact: Even after the campaign ends, continue to monitor the long-term impact. Look for changes in brand awareness, search volume, or other relevant metrics that could be attributed to your iHeartRadio advertising efforts.
• Collect User Feedback: Encourage users to provide feedback through surveys or reviews, especially if your campaign led them to take a specific action. User feedback can provide valuable insights into the effectiveness of your ads.

By consistently tracking and analyzing these metrics, you can understand how your ads are performing on iHeartRadio and make informed decisions to enhance the effectiveness of your advertising campaigns.

There are a number of ways to optimize your ads on iHeart Radio for maximum ROI. Here are some tips:

• Start with a clear understanding of your goals: What do you want to achieve with your iHeart Radio marketing campaign? Do you want to increase brand awareness? Generate leads? Drive sales? Once you know your goals, you can tailor your ads and targeting accordingly.
• Use a variety of targeting options: Don’t just rely on one targeting option. By using a variety of targeting options, you can make sure that your ads are seen by the right people.
• Test your ads: Once you’ve created your ads, it’s important to test them to see what works best. You can do this by running a small test campaign and tracking the results.
• Optimize your targeting. Once you’ve tested your ads, you can use the results to optimize your targeting.
• Track your results: It’s important to track the results of your iHeart Radio marketing campaign so you can see what’s working and what’s not. iHeart Radio offers a variety of measurement tools, so you can track things like impressions, clicks, and conversions.
• Make adjustments as needed: As you track your results, you may need to make adjustments to your ads or targeting. This is perfectly normal, and it’s important to be willing to make changes in order to optimize your campaigns.

By following these tips, you can optimize your ads on iHeart Radio for maximum ROI.

AdvertiseMint is a full service advertising agency that specializes in performance. This means all aspects of our team are focused around growing your business and increasing your sales, leads or app installs. 

The AdvertiseMint HQ is located in Hollywood, California, however after covid, we enabled our advertising and creative experts to work remotely from all over the United States. This allows for an improved work/life balance with our team and thus, improved performance. While our team members may not always be in the same office, we utilize the latest tools for virtual meetings, digital collaborations and AI to ensure we’re completing our work efficiently so performance continues to increase.  

We’re passionate about performance and want to grow your business. To accomplish this, we focus on three main elements. The first is hiring Elite individuals, these are media buyers and creative individuals that are striving everyday to be the best in their fields. The second is Technology, we utilize the latest in AI or machine learning tools to help get better results faster. The third is performance, if we have the right talent using the right tools, performance will increase and your company will thrive. 

AdvertiseMint has been a leading advertising agency for the past 10 years. With over $500M in ad spend managed, our team has helped hundreds of companies increase sales and grow their business. We realize your business is unique and requires a custom approach towards your audience, advertising and analytics. 

AdvertiseMint charges an agency rate based on a percentage of ad spend. Our pricing is transparent and is the same for all our clients. You can view AdvertiseMint pricing online. The agency rate ranges from 25% to 5% of the total monthly ad spend that AdvertiseMint managers for you. Our minimum budget requirement is $10,000 per month spent on advertising. There is no limit on the number of ad platforms you can run ads on. This amount covers certified media buyers, video editors and graphic designers to help ensure your results are increasing. Any customized projects or deliverables are billed at $150/hour. 

When you sign up with AdvertiseMint, the first seven days is for onboarding. This is where the team will review your business information, competitors, branding, creative guidelines and perform an account audit for each advertising platform. The team will set up an initial onboarding call and then select a time to meet each week to review results and discuss what’s next. Each month, you’ll receive a custom report detailing progress. 

We really believe you’ll love working with the AdvertiseMint team. Our team is dedicated to being elite at what we do. We strive to be leaders in our industry, staying on top of the latest tools, features and systems that can help improve results. One of the biggest differences between our agency is that many of our team members run their own side businesses and spend their own money on advertising. This means we understand that each dollar matters when it comes to advertising. Everything must be measured by performance and if something isn’t working, that’s an exciting moment for our team because we get to wipe the slate clean and try a new approach. 

When you are reviewing agencies, you should consider the following elements – Leadership of the agency, expertise in the desired ad platforms or media placements, team size and location, along with cost structure.

AdvertiseMint guarantees that we’ll continue to work until your results are met. While AdvertiseMint would love to offer guarantees on advertising, it simply is not possible. There are many moving components with ad platforms that involve algorithms, technology and elements that we simply do not control or have access to. 

When you sign up with AdvertiseMint, the team will set up weekly or bi-weekly calls with you to review performance and discuss the next steps with your campaigns. The team will also send over monthly reports discussing trends, analytics and elements causing performance to increase or decrease, along with our suggestions for moving forward.  

AdvertiseMint uses a technology stack that includes the ad platforms and third party tools like Google’s Looker Studio. Our goal is to build any reports needed to ensure we can understand the changes in the campaign performance and how to continually optimize it. 

The world of advertising moves very fast. The way we stay on top of things is by having a team of elite individuals that are dedicated towards being the best at what they do. This means they are consistently learning and monitoring their industry to stay a step ahead of the competitors. This consistent desire to learn keeps them on the forefront and then new features or strategies are discussed in our daily team meetings. 

The top strategies we use is to follow the performance and focus on the elements that will make the biggest impact. This breaks down to two areas. Media buying and ad creatives. It’s essential that ads are shown to the correct audience and with the correct campaign structure. Ad creatives are also becoming more essential than ever. It’s important to have a consistent stream of unique content going to your consumers. 

AdvertiseMint requires a 3 month commitment to begin. This gives us the time needed to get up to speed with existing ad account structure and begin building out a strategy that improves results. After the 3 months are up, the contract is renewed on a month-to-month basis.