Anna Hubbel | Jun. 10, 2018 Rawpixel / Pexels When marketers say “organic,” they’re not referring to those expensive products in the produce section. Instead, they’re referring to organic reach on Facebook. Organic posts are content you share on your page or Timeline for free. Status updates, … [Read more...]
Sponsored Posts vs Facebook Ads. What’s the Difference?
Bruce Mars / Pexels Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to … [Read more...]
Tips on Making a Killer Facebook Marketing Strategy
By Anna Hubbel | May 30, 2018 Raw Pixel / Pexels Marketing is so much different now than it used to be. Most campaigns are digital, with social media as the biggest channel for delivering ads to audiences. Facebook in particular has helped many businesses succeed, but if you’re unfamiliar … [Read more...]
What Is Facebook Post Engagement and Why Should You Care
Julia Liu | May 24, 2019 Joshua Anderson Slate / Pexels Facebook engagement is the measurement of users’ interaction with your posts and ads, the likes, comments, and shares that occur. It is the “social” in social media, the reason you work so hard on your content because it indicates that … [Read more...]
6 Precautionary Steps to Preventing Facebook Marketplace Scams
By Anne Felicitas | MAY 21, 2019 Pixabay / Pexels I don’t mean to sound hipster, but I was in the Facebook Marketplace game long before Marketplace was even conceived. I was a college student surviving on savings, scholarships, and financial aid. I was poor, and I was hungry for … [Read more...]
(Updated 2019) How to View What Your Facebook Profile Looks Like to Others
May 31, 2019 Anne Felicitas Update May 31, 2019: After an 8-month hiatus, the View As feature has now officially returned, slowly rolling out to both Android and Apple devices. The View As Feature was disabled back in September of 2018 because of a security issue that affected 50 million accounts. … [Read more...]
What Is Social Media Management?
Julia Liu | May 20, 2019 Pixabay / Pexels I write about social media. Specifically, how businesses should use social media to grow their client base. Prior to this job, I was the social media manager for a website. Some people find it inconceivable that you can build a career around social … [Read more...]
6 Facebook Ad Strategies for Growing Your Restaurant Business
By Anne Felicitas | MAY 8, 2019 Raw Pixel / Pexels After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata … [Read more...]
How to Download Facebook Videos
By Anna Hubbel | May 10, 2018 Matthew Kwong / Pexels Although Facebook allows users to download photos, the social media network does not allow the same ability when it comes to videos. Unfortunately, users can’t download videos posted to Facebook. However, there is a way to do that using … [Read more...]
7 Ways to Give Mom a Happy Mother’s Day on Facebook
By Anne Felicitas | MAY 8, 2019 Dario Valenzuela / Unsplash Fruit bouquets, pastel Hallmark cards, and reservations to local brunch cafes are ideas that come to mind when preparing for Mother’s Day celebrations. What many don’t consider are ways to celebrate mom on Facebook. Sure, some … [Read more...]
