The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]
Snap Advanced Conversions Looks Promising, But How Does It Work?
What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works … [Read more...]
14 Hidden Benefits of Social Media Marketing for Business
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]
How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers
There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats - and Brand Registry doesn't always prevent them from doing so, either. If … [Read more...]
6 Hidden Ways to Optimize Amazon Listing & Rank Results
Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon, right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing … [Read more...]
The Best Time to Post on TikTok, According to Data
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your … [Read more...]
Notable Viral Marketing Examples to Inspire Your 2022 Strategy
Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that's why we'll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral … [Read more...]
How to Use Customer Match for Google Ads with Zapier
Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on … [Read more...]
How to Advertise Your Etsy Shop: Free & Low-Cost Methods
Just like with any small business, advertising an Etsy shop can seem like an overwhelming task. There are so many options, learning marketing strategies on your own is time-consuming, and many advertising methods can get expensive fast. But don't worry! This article is a complete guide that will … [Read more...]
3 Foolproof Ways to Promote Your Music on TikTok
TikTok is the perfect platform to make musicians and their songs famous overnight. There's tons of potential to showcase your talent, gain a following, and make money just by making some TikTok videos. But it's not always easy to promote your music on TikTok. Just take a look at Lil Nas X, who has … [Read more...]
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