By Anne Felicitas, writer & editor| APR 19, 2019 For years Instagram influencers have relied on engagement numbers to secure partnerships with brands. “Liking,” in particular, has become such an integral part of the Instagram experience that it’s hard to imagine the app without it. … [Read more...]
Use These 5 Gen Z Behavioral Trends to Inform Your Marketing Strategy
By Anne Felicitas, writer & editor| APR 18, 2019 Kat Wilcox / Pexels Ever since millennials entered adulthood and obtained their purchasing powers, marketers have been scrambling to understand the minds of this coveted age group. Simply type the words “millennial” into Google search, … [Read more...]
A Brief History of Facebook’s Ad Targeting Restrictions
By Nicole Frost | APR 17, 2019 Con Karampelas / Unsplash Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the … [Read more...]
New: Instagram Flags More Content, LinkedIn Adds Reaction Buttons, and More
By Anna Hubbel | APR 17, 2019 Phil Desforges Social media platforms are constantly evolving. Sometimes the changes are small; others are complete game changers. Twitter, LinkedIn, and Instagram have announced a few major changes that we may love, hate, or simply be indifferent to. Here are the … [Read more...]
Coachella Content Ideas for Instagram, Pinterest, and YouTube
By Anne Felicitas | APR 16, 2019 Andrew Ruiz / Unsplash If you’re perplexed by the sudden reduction of LA traffic as you quickly breeze through the unusually unclogged 101 freeway, you’ll be delighted to hear that I have the answer to this bizarre phenomenon: Coachella weekend. Each year … [Read more...]
Pressured by Public Ire, Facebook Implements Changes, Including the Algorithm
By Anne Felicitas | APR 12, 2019 Photo courtesy of bostonmagazine.com Each social media platform has its own struggle. There’s Snapchat whose popularity, user base, and ad revenue cannot compete against rivals. There’s Twitter whose main predicament involves spam bots, and then there’s … [Read more...]
Pinterest Users Are Searching for Summer Pins—Here’s How to Reach Them
April 12, 2019 Nicole Frost, writer at Advertisemint, facebook advertising agency Lisa Fotios / Pexels Summer is approaching, and Pinterest users are already on board with the seasonal change. If you want your brand to align with this month’s Pinterest trends, incorporate some of these … [Read more...]
Low Customer Feedback Score on Facebook? Here’s How to Fix It
April 12, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Mat Brown / Pexels Facebook’s customer feedback score, measured on a scale of one to five, is a satisfaction score provided by customers who bought products from your Facebook ad. A low feedback score … [Read more...]
8 Books for Industry-Leading Facebook Advertisers
April 11, 2019 Nicole Frost, writer at Advertisemint, facebook advertising agency Perfecto Capucine / Pexels Facebook has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, … [Read more...]
Brands Can Now Better Fight Counterfeits with Amazon Project Zero
April 11, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Image Courtesy of Amazon They say imitation is the sincerest form of flattery, but brands would agree that this philosophy does not stand with counterfeit products. Fortunately, Amazon recently introduced … [Read more...]
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