JUL. 17, 2019 Raw Pixel / Pexels Several days after posting on your wall, you notice your engagement to be as barren as the Atacama desert. With all the talk about Facebook’s News Feed becoming more competitive and overpopulated, requiring users to pay to play, you begin to wonder how many … [Read more...]
Facebook Is Demoting Organic Posts with Sensational Health Claims
JUL. 16, 2019 For years Facebook has struggled to combat misinformation. An open and largely unregulated platform frequented by 2.3 billion users, Facebook struggles to keep its platform clean. Fake news disseminated by Russian agencies back in 2016 wasn’t the first instance of misinformation … [Read more...]
Instagram Tests Two New Anti-Bullying Features and “Suggestions for You”
JUL. 12, 2019 Instagram's new feature curbs bullying in the comments section. Photo courtesy of Instagram-press.com Instagram is tackling social media bullying head on with two new features that the company hopes will discourage bullies from abusing other users. The platform is also testing a … [Read more...]
Generation Z Marketing: 6 Trend-Driven Strategies to Use
APR 10, 2019 Kat Wilcox / Pexels As many generation Zs reach their late teens and early twenties, they gain purchasing power. According to a 2018 Barkley report, generation Zs aged 16 to 21 spend an estimated $143 billion a year. Evidently, marketers must consider generation Zs in their … [Read more...]
Facebook Updates Terms of Service for Better Clarity and Transparency
Jul. 8, 2019 Image Courtesy of Pixabay Facebook is updating its Terms of Service to more clearly explain how the platform works. Specifically, the updated information will better explain how Facebook makes money, how it removes content, how it protects users’ intellectual property rights, and … [Read more...]
New to Instagram: Ads in Explore
JUL. 5, 2019 Image Courtesy of Tech Crunch Instagram’s Explore tab just became a more attractive platform for advertisers. Parent company Facebook recently decided to begin inserting ads into the content discovery space. According to Tech Crunch, to avoid suddenly overwhelming users … [Read more...]
What’s New: Instagram Down. Plus, “Join Chat” Sticker Rolls Out
July 3, 2019 It has been a while since Instagram has made it in the headlines, whether for a feature rollout or some other important announcement, such as reaching a new milestone of one billion active users. However, Instagram kicks of July with an eventful week, and frequent users of … [Read more...]
How to Create Facebook GIF Ads
Jun. 28, 2019 Tim Van Der Kuip / Unsplash In the age of instant messaging, communication has become visually centered. The messages millennials and the younger generation send to their peers are often punctuated by emojis. Sometimes, no text is included at all. Instead, only a single looping … [Read more...]
How to Block Comments on Instagram and Facebook
Jun. 19, 2019 Kev Costello / Unsplash For many, stalking comment sections can be both entertaining and vexing. On the one hand, it’s amusing to watch people bicker in long paragraphs and spectators drop in their snide commentaries. On the other hand, it’s frustrating to watch people argue over … [Read more...]
How to Increase Organic Reach on Facebook
Anna Hubbel | Jun. 10, 2018 Rawpixel / Pexels When marketers say “organic,” they’re not referring to those expensive products in the produce section. Instead, they’re referring to organic reach on Facebook. Organic posts are content you share on your page or Timeline for free. Status updates, … [Read more...]
