If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]
Facebook Retargeting Strategies You Haven’t Tried Yet
We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]
How to Use Facebook Dynamic Ads for Streaming
Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]
5 Key Differences Between Shopify And Shopify Plus
APR. 26, 2021 Unsplash / Roberto Cortese Shopify makes a name for itself as one of the leading e-commerce platforms in today’s digital marketplace. As a user-friendly and reliable software, Shopify makes it easier than ever for online businesses to sell their products, create a digital … [Read more...]
A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)
APR. 23, 2021 Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B … [Read more...]
These Are the Facebook Metrics You Need to Focus On
APR. 21, 2021 Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and … [Read more...]
7 Ways to Grow Your Instagram Following with Email Marketing
APR. 19, 2021 Unsplash / Matthew Fournier Email marketing is one of the oldest yet the most effective communication channels for brand communication. Most customers are open to sharing their contact information like names and email addresses when they buy from brands as they want to … [Read more...]
How to Use Videos Effectively to Boost Conversions
APR. 16, 2021 Unsplash / Austin Distel Imagine, for a moment, that you launch your very own eShop platform on your site. As time goes by, people seem to be interested in it, and you receive more and more website visitors. However, your sales are somewhat flat. How much pressure would that put … [Read more...]
How to Use TikTok to Sell Amazon Products
APR. 12, 2021 Unsplash / Rupixen TikTok has much more than lip sync videos and dance challenges. It’s also used as a viable social media platform for brands that want to market and sell their products. And if you’re an Amazon seller who serves the same audience that TikTok does, you can use … [Read more...]
How E-Commerce Needs to Adapt in a Post-COVID Economy
APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]
