October 21, 2017 Anna Hubbel Not sure how to get the ball rolling with marketing and advertising? Here is Facebook's complete list of marketing partners and the best 16 Facebook advertising agencies. Ad Technology 4C Action Ads Adaptly AdEspresso Adglow AdMixt … [Read more...]
Facebook October Product Updates
October 20, 2017 Anna Hubbel From a series of Facebook Business and Product Update newsletters, we've put together a list of product updates to look for in the month of October. 1) Introducing More Control over Creative Assets within Automatic Placement With asset customization, which … [Read more...]
McCain Signs Bill That Demands More Political Ad Transparency
October 19, 2017 Anne Felicitas Senator John McCain signs on to a draft bill that forces social media platforms such as Facebook and Twitter to provide more transparency of political ads purchased from their systems. The bill, called the Honest Ads Act once passed, forces digital … [Read more...]
Marketers Study Users’ Posts and Comments in Facebook Test
October 19, 2017 Anna Hubbel Marketers may soon have a better understanding of their Facebook audiences. According to a recent AdAge article, the network is testing a feature that allows brands to examine users' posts and comments as a way to gather insights and improive their marketing … [Read more...]
To Remain Unrivalled, Facebook Acquires Another Growing Competitor, TBH
October 18, 2017 Anne Felicitas This week, Facebook acquired TBH (to be honest), an app that allows high school and college students to send each other anonymous compliments. The new app catapulted to popularity since its launch last summer, achieving 5 million downloads, garnering 2.5 million … [Read more...]
Instagram Call-to-Action Bar Now Automatically Matches Colors in Sponsored Posts
October 18, 2017 Anna Hubbel If you use sponsored Instagram posts, you may have noticed a slight tweak to the call-to-action bar. Typically, the CTA bar on any sponsored post is blue by default. However, earlier this week, shortly after the rollout of Shopping on Instagram to thousands of … [Read more...]
Users Can Now Use Facebook to Order Food
October 17, 2017 Anna Hubbel Hungry? Facebook hears ya. Ordering food over the phone is rapidly becoming a thing of the past, especially with Facebook's new food ordering feature. The network recently announced a new feature that allows users to order food for pickup or delivery directly … [Read more...]
3 Ways to Create Facebook Ads That Stop Users Mid Scroll
October 14, 2017 Anna Hubbel It's a lot easier said than done, creating compelling ads that stop users from scrolling right past them. However, there are guidelines and tips we can follow that, when effectively executed, can generate outstanding results. Joseph Hakim, our vice president of … [Read more...]
Facebook and Zip Recruiter Work Together to Boost Job Postings
October 13, 2017 Anna Hubbel Taking professional networking to the next level, Facebook recently announced a partnership with Zip Recruiter, a job posting and job searching site. This partnership shows that social networking as a job hunting and hiring tool will only continue to grow and offer … [Read more...]
Snapchat’s Context Cards Courts Local Restaurants
October 12, 2017 By Anne Felicitas Snapchat released Context Cards, a new feature that provides basic information on local businesses. Although created to drive customers to various local businesses, because of Context Cards’ Yelpesque features and Snapchat’s millennial audience, one … [Read more...]
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