June 21, 2017 Contrary to its previously established "ban," Snapchat may actually consider allowing brand placements in its Snapchat Shows, according to Ad Age. Snapchat's ongoing endeavor to produce original, mobile TV programming—through partnerships with networks such as NBCUniversal, … [Read more...]
Advertisers Will Have More Control with Facebook’s 3 New Features
June 20, 2017 If you didn't think more control over your Facebook advertising campaign was possible, think again. Facebook will be allotting advertisers more control over the next few months with the launch of new controls as well as improved adjustments to existing ones. Currently, users … [Read more...]
In-App and Mobile Web Ads Produce Similar Responses in Global Study
June 19, 2017 It turns out that it doesn't matter whether you advertise through a mobile app or the mobile web. A recent global study conducted by the Interactive Advertising Bureau (IAB) found that worldwide consumer responses to in-app ads were at 47% and responses to mobile web ads … [Read more...]
Listen in: CEO Brian Meert Appears on Smedge, a Blog Talk Radio Show
June 19, 2017 Earlier this month, AdvertiseMint's CEO Brian Meert appeared on the radio show Smedge to discuss the latest news in Facebook and Instagram advertising, as well as several best practices for social media advertisers. Smedge's radio show, hosted by Ken Cook and Mike … [Read more...]
How to Use Facebook’s Offline Conversion
June 16, 2017 Offline Conversion is Facebook's solution for marketers who want to discover the underlying reasons consumers choose a product or service through Lead Ads. Determining what is working and driving initial interest allows marketers to optimize lead ads that consumers respond most … [Read more...]
7 Tips to Take A Top-Notch Instagram Photo
June 16, 2017 Users go to Instagram for one reason: photos. In an online universe filled with millions of images flashing across their screens, what are the chances they won't just swipe passed yours without a second thought? The key is to take quality photos that really pop. Here are some … [Read more...]
Facebook Promotes Canvas Fullscreen Experience and Adds 3 Templates
June 15, 2017 Advertisers can push their creativity with Facebook's Canvas, an aesthetic mobile presentation experience marketers use to tell a story or create a demonstration. Last week, Facebook announced that they've made it easier to produce a fullscreen Canvas experience with goal-driven … [Read more...]
Follow Instagram’s Updated Guidelines to Stay Safe Online
June 14, 2017 Last week, Instagram released a guide with tips and tricks to ensure a safe online community. The network created the guide to accommodate new tools that Instagram has rolled out over the last year. Here's a breakdown of what Instagram advises its users to practice for a … [Read more...]
Snapchat Shows Are Redefining Television
June 14, 2017 Snapchat's plan to produce original content for TV show streaming is already coming along nicely with positive responses, according to Business Insider. The project is steadily producing original content created by major television networks. Snap has acquired 13 media … [Read more...]
Facebook Now Opens Instant Articles Ad Unit Testing to All Publishers
June 13, 2017 Facebook is making it possible for publishers to use Instant Articles and still make money. Last week, Facebook announced that all publishers on the network can now test the inclusion of ads at the end of Instant Articles. In said test, publishers can place a native ad … [Read more...]
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