JUN. 4, 2020 A Rival IQ study published in 2019 showed that except for higher education, engagement rates dropped from a median of 1.73% to 1.60% across all industries. With engagement rates in a slow decline, it’s tempting to join Instagram pods, which offer a fast and easy way to increase … [Read more...]
How to Mass Delete Old Facebook Posts
JUN. 3, 2020 Ujesh / Unsplash You might have heard this warning before: Be careful what you post on the internet. This ominous message doesn’t stem from paranoia. The world wide web serves as a permanent record of your online behavior, so you best be cautious. How many times have you heard of … [Read more...]
Facebook’s Redesign Is Here. This Is What It Looks Like
JUN. 1, 2020 At last year’s 2019 F8 conference, Facebook CEO Mark Zuckerberg dropped a big bomb: Facebook is abandoning its signature blue theme in favor of a more sterilized look. It seems that this redesign is coming to users’ web browsers soon. Facebook is currently testing the new … [Read more...]
12 Ways to Become TikTok Famous
MAY 23, 2020 Aaron Weiss / Unsplash So you started a TikTok. Welcome to the club! Still, picking up a new hobby during this lonely and boring time of quarantine isn’t enough for you. No, you want stardom. You want to be TikTok famous. You can gain a large following on TikTok and … [Read more...]
TikTok Advertising: Here’s What the Self-Serve Ad Platform Looks Like
MAY 22, 2020 Aaron Weiss / Unsplash As TikTok grows into popularity, so does its potential for advertising. After all, the more users, the bigger the audience for ads. The social media app is following behind the footsteps of its competitors by developing a self-serve ad platform, reminiscent … [Read more...]
Dos and Don’ts of Marketing During the COVID-19 Pandemic
MAY 20, 2020 Will Francis / Unsplash There isn’t any area of life that the COVID-19 pandemic hasn’t impacted, and marketing is no exception. Some advertisers and social media platforms have specifically “outlawed” coronavirus-related content, causing brands to scramble if they originally … [Read more...]
How to Sell Products on Facebook and Instagram Shops
MAY 20, 2020 Photo courtesy of Facebook Business Facebook launched two new features that allow retailers to sell their products: Facebook Shops and Instagram Shops. Facebook Shops, also available on Instagram, is a place where retailers can create an online store for free and where … [Read more...]
How to Keep Your Online Customers During The COVID-19 Pandemic
MAY 19, 2020 Photo courtesy of BigSpy Everyone, both buyers and sellers, is affected by the COVID-19 pandemic. Companies across various industries are experiencing one of the most unprecedented situations while economies are being impacted worldwide. In light of all this, how can you … [Read more...]
Increase YouTube Subscribers with These 9 Easy Tricks
MAY 4, 2020 NorWood Themes / YouTube With more than 2 billion users, YouTube is the most popular video platform and second most prevalent search engine. People watch an estimated one billion hours of YouTube videos each day, generating billions of views. Businesses and individuals create … [Read more...]
5 Simple Steps to Creating a Successful Brand-Building Campaign
MAY 7, 2020 Pixabay Creating a solid brand strategy is not easy. Almost every iconic company has had a bumpy ride. Founders of Tesla, Apple, and Amazon have likely gone through a fair share of struggle when it comes to branding. Yet, failure is a harsh reality that you can’t shrug off. Even if … [Read more...]
