August 17, 2018 Anna Hubbel At Google Marketing Live back in July, Google introduced responsive search ads, which you can use to optimize your ad delivery for any relevant search entry. It’s accomplished using powerful machine learning capabilities. Start getting excited because Google says … [Read more...]
How Facebook’s New Page Authorization Requirements Affect You
August 16, 2018 Anna Hubbel Your page is your ticket to Facebook advertising because without it, you can’t advertise on Facebook. That’s why it’s especially important to adhere to Facebook’s latest page authorization requirements. Last week, the social media company announced that pages … [Read more...]
Facebook Has New Restrictions for Addiction Treatment Center and Bail Bond Ads
August 16, 2018 Anna Hubbel Facebook recently announced new restrictions for two types of ads, ads for addiction treatment centers and ads for bail bonds. From now on, addiction treatment centers must first be precertified to advertise in the US, and ads promoting bail bonds are now … [Read more...]
Is Facebook Considered a Mobile Browser? Research Says Yes
August 14, 2018 Anna Hubbel Chrome and Internet Explorer are the two big names we typically think of when talking web browsers, and that’s no surprise, considering they are the leading browsers in the US. However, you may not realize that there’s another platform rising as a widely used … [Read more...]
Speak! Snapchat’s Voice-Activated Lenses Can Hear You
August 14, 2018 Anna Hubbel As voice assistants continue to rise in popularity, social media platforms are catching on. Snapchat recently launched new augmented reality (AR) Lenses that respond to your voice, according to The Verge. Similar to saying “Alexa” to activate the Amazon Echo or “Ok … [Read more...]
3 New Ways to Reach Hardcore Gamers Like Me
August 13, 2018 Anna Hubbel It takes a lot to get me to download a gaming app and play it on a regular basis. It takes even more to get me to make purchases within the app. But I know a good game when I see it, and when that rare moment does occur, I’m hardcore hooked. Gaming marketers have … [Read more...]
How Facebook Improves Relationships between Customers and Local Businesses
August 13, 2018 Anna Hubbel The Internet is a big competitive place for a small business. Fortunately, Facebook offers a way for small business owners to put their business out there and connect with potential customers in that vast, intimidating space. Whether it’s through an organic … [Read more...]
Use Facebook’s Info and Ads Feature to Improve Ad Campaigns
August 9, 2018 Anna Hubbel Facebook rolled out the new Info and Ads feature at the end of June to allow users to view all active ads businesses or a company for Facebook ads run across any Facebook-owned platform, including Instagram. Facebook created the feature to improve transparency … [Read more...]
3 Effective Ways to Collect Leads Using a Mobile Lead Generation Strategy
August 8, 2018 Stefan Des The mobile technology industry grows by leaps and bounds. By the second quarter of 2018, 51.89 percent of global internet traffic originated from mobile devices, such as smartphones and tablets. The statistics get better. By the end of July 2018, Global population … [Read more...]
What Does the Week of a Snapchatter Look Like?
August 7, 2018 Anna Hubbel If you know the behaviors of your Snapchat audience, you can better market to them. Snapchatters have very specific behaviors for each day of the week, according to Snapchat’s business blog. We already know that the average Snapchatter uses the app about 25 times per … [Read more...]
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