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May 17, 2023

Does TikTok Advertising Work?

The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form … [Read more...]

Article by Brian Meert / TikTok / tiktok, tiktok ads

May 16, 2023

Why businesses should spend time and money on paid ads instead of posting organic content on social media.

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Platforms such as TikTok, Facebook, and Google have become saturated with content, making it increasingly difficult for … [Read more...]

Article by Brian Meert / Google, Facebook, TikTok / facebook ads, google ads, tiktok ads

May 10, 2023

Google adds new AI features to Bard

Today, Google held its annual developer conference, Google IO. Among the many announcements made during the keynote address, one of the most exciting was the unveiling of Google Bard, a revolutionary new language processing tool that promises to change the way we interact with … [Read more...]

Article by Brian Meert / Google / ai for advertising, chat gbt, google bard, open ai

February 18, 2022

What is an Influencer, and What Can They Do For Your Marketing in 2022?

Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing in 2022. But what is an influencer's role in marketing exactly, and why are they becoming so integral for … [Read more...]

Article by Tessa Austin / TikTok

February 11, 2022

Thinking of Buying an Amazon FBA Business? Read This First.

Are you thinking of buying an Amazon FBA business? If so, it's important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We'll cover what Amazon FBA is, why someone would want to buy an existing FBA … [Read more...]

Article by Tessa Austin / Amazon

February 4, 2022

Outsmart These 4 Facebook Ad Setbacks Caused By the iOS 14 Update

Here's news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can't exactly wait out the massive decline … [Read more...]

Article by Tessa Austin / Facebook

January 28, 2022

The Banning Surveillance Advertising Act of 2022 Explained

Banning Surveillance Advertising Act to Prohibit Ad Targeting

The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]

Article by Tessa Austin / Marketing

January 21, 2022

Snap Advanced Conversions Looks Promising, But How Does It Work?

What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works … [Read more...]

Article by Tessa Austin / Snapchat

January 14, 2022

14 Hidden Benefits of Social Media Marketing for Business

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]

Article by Tessa Austin / Marketing

January 6, 2022

How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers

There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats - and Brand Registry doesn't always prevent them from doing so, either. If … [Read more...]

Article by Tessa Austin / Amazon

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