April 24, 2018 Anne Felicitas Facebook uses facial recognition technology to find people who are impersonating you, let you know when someone uploads a photo or video of you, and allow you to easily and quickly tag people in photos. With the recent Cambridge Analytica data breach, it’s … [Read more...]
7 Tips for Using Email Segmentation to Drive Conversions
April 23, 2018 Carylanne Crowne If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows … [Read more...]
Advertisers Now Have Full Screen Support for All Instagram Story Ads
April 21, 2018 Anna Hubbel There’s no screen like a full screen when it comes to creative ads. In a business blog post, Instagram announced that all ads in Instagram Stories will now be automatically converted to full screen. Making It Happen So let’s say you have a photo or a video (under … [Read more...]
US Marketers Leaving TV for Digital, OTT
April 20, 2018 Sean Ross Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to … [Read more...]
More People Use Facebook, But It’s Losing Younger Users
April 19, 2018 Anne Hubbel As the numbers continue to rack up, it’s impossible to believe that Facebook could ever stop being the most widely used platform. However, Emarketer’s latest social forecast shows that, while overall user count is high, Facebook is losing younger … [Read more...]
Facebook Pays People to Report Data Abuse in Bounty Program
April 18, 2018 Anna Hubbel Facebook realized that preventing data abuse is too big a task to conquer alone, even for a massive social network with some of the world’s most brilliant minds working behind it. As part of Facebook’s response to the Cambridge Analytica scandal, the company … [Read more...]
Facebook Makes Split Testing Easier with New Update
April 18, 2018 Anna Hubbel To ensure you’re using the Facebook campaign that delivers the best results, you have to frequently split test. Split or A/B testing is experimentation with different creative or ad elements to better your ads. To make split testing easier, Facebook recently … [Read more...]
7 Changes Facebook App Developers Should Look Out For
April 17, 2018 Anna Hubbel Over the last several weeks, users have been asking one question: which apps have access to our personal profile information? The Cambridge Analytica scandal has shaken people’s sense of security and trust. After all, when Russian-American academic Aleksandr Kogan … [Read more...]
5 Key Qualities of a Perfect YouTube Channel
April 16, 2018 Leah J. Thurber Okay, I have to admit. There is no perfect YouTube channel. The title is a bit of a misnomer. The reason? Perfection means there is only one way to do something, one route to walk. But that’s not true. We all like different content. Some like serious videos, … [Read more...]
Firefox Focus Prevents Facebook from Tracking Users on Mobile Devices
April 14, 2018 Anne Felicitas After the public learned that Cambridge Analytica secretly harvested personal information from 87 million Facebook users, Mozilla launched a browser plugin, Facebook Container, that prevented Facebook from tracking user activity. Recently, Mozilla released … [Read more...]
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