June 18, 2018 Anne Felicitas Previously, shoppable content was only available in News Feeds after Instagram launched Shoppable Tags in 2017. But thanks to a new shopping tag feature, businesses can now sell products in their Stories. Stories with shoppable products will contain shopping … [Read more...]
You Must Comply with These Rules to Upload a Custom Audience
June 18, 2018 Anne Felicitas After Alexander Kogan gave millions of Facebook users’ data to Cambridge Analytica to inform President Trump’s election campaigns, Facebook has been under immense pressure to reform its data and advertising policies. Not only were users angry, but so … [Read more...]
Advertisers Can Now Serve Facebook Ads in Marketplace
June 15, 2018 Anne Felicitas History has proven that Facebook doesn’t create new products without monetizing them. Take a look at News Feed, Instagram Stories, and Watch. After those features showed their potential, Facebook opened them to advertising. So it’s no surprise that after two … [Read more...]
You Can Now Share Stories That Mention You
June 14, 2018 Anna Hubbel Did someone mention sharing? Story sharing, to be exact. Instagram recently introduced its new feature Mention Sharing, which allows you to share in your own Story photos or videos users tag you in as part of their Stories. In other words, if you miss a great … [Read more...]
Facebook to Ban Businesses with Unsatisfactory Products or Services
June 13, 2018 Anne Felicitas There’s nothing more frustrating than purchasing a pink wool-blend overcoat on Ebay only to receive a two-sizes-too-large garb that is more bathrobe than coat (spoken from personal experience). That frustrating scam, as well as another from a few months back, … [Read more...]
Facebook Lead Ads: What’s New and How to Automate with Zapier
June 12, 2018 Anna Hubbel A new and exciting update to Facebook Lead Ads allows you to collect even more information from your leads. According to Zapier, you can now see which ad, ad set, and campaign the lead came from. Additionally, once you have this information, you can use it with … [Read more...]
What Are Snapchat’s Creative Best Practices?
June 11, 2018 Anna Hubbel It’s time to get your creative on. Snapchat for Business recently shared a YouTube tutorial about creative best practices for Snapchat ads. This article covers the highlights from the tutorial to help you plan your next stellar Snapchat campaign. Before Starting, … [Read more...]
Why Is Facebook Removing Trending? And 3 News Products to Look For
June 8, 2018 Anna Hubbel What’s Trending, you ask? Just as its name suggests, Trending is Facebook’s news feature that lists trending news on Facebook. Facebook introduced it in 2014 to help users stay up-to-date on the latest news of the moment. However, Facebook announced earlier this … [Read more...]
46 Conversion Rate Optimization Hacks (Infographic)
June 6, 2018 Josh Wardini Naturally, the primary goal of any business is to maximize profits, which is an easy task only if the business has a strong, loyal customer base. But creating a strong customer base is not an easy task, and you have to thrive and strive to achieve it. Today, … [Read more...]
Safari Blocks Like-Button Click Tracking on Websites
June 6, 2018 Anne Felicitas Earlier this week Apple hosted its annual developers event where the company announced a slew of exciting updates to Apple devices. A new Safari update that Craig Federighi, senior vice president of software engineering, introduced may not be so exciting for … [Read more...]
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