A call to action (CTA) is your chance to turn a lead into a conversion. For this reason, it is an essential aspect of your marketing and advertising strategy. Whether it’s for email marketing campaigns, advertisements, or landing pages, a CTA is crucial to success, and a lackluster call-to-action … [Read more...]
Creating a Powerful Instagram Reels Ad in 4 Steps
Source / Alexander Shatov on Unsplash In mid-June, Instagram introduced Reels ads, a new way to reach customers and grow your audience. It’s intended to reach users who aren’t following your account yet, instead of ads targeting people who already follow your account. Reels ads officially launched … [Read more...]
You Can Hide Likes On Instagram Now—but Should You?
One of the more controversial decisions that Instagram has made recently was allowing users to hide the number of likes they receive. The social media platform made this decision to curb the competitiveness of the app and protect the mental health of its users. However, if you use Instagram a help … [Read more...]
Amazon Sponsored Display Ads Are Now on Twitch
Last month, Amazon launched Sponsored Display ads on Twitch, a popular live-streaming platform. Amazon has been continuously expanding Sponsored Display ads to a few of its other subsidiaries, such as Kindle. Featuring Sponsored Display ads on Twitch is an exciting development for sellers that … [Read more...]
3 Tips For Using Remix on Instagram Reels
It seems like about twice a day there is another Instagram update that either alters the way the app looks or adds entirely new functionality. Due to the constant updates, it can be easy to naturally start to ignore them. While ignoring new updates may not matter for most run-of-the-mill software … [Read more...]
Amazon’s New Feature Lets You Contact Unhappy Customers with Bad Reviews
Amazon sellers were shocked to find a casual message on their dashboard recently, which informed them of the platform’s new feature: the option to message and even offer refunds/reimbursements to negative reviewers. This “Contact Buyer” button came out of the blue, with no official press or testing … [Read more...]
6 Creative Tools to Level Up Your YouTube
If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]
Facebook Retargeting Strategies You Haven’t Tried Yet
We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]
Everything You Need to Know About Facebook Rise
Advertising professionals who have been impacted by furloughs or layoffs during the COVID-19 pandemic now have a way to get serious career help and without spending any money on continuing education or certificate social media advertisement training courses. Facebook has stepped up to help those in … [Read more...]
How to Use Facebook Dynamic Ads for Streaming
Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]
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