August 22, 2017 Facebook Watch, a new platform for TV-like shows, may have a very bright future just around the corner. Publishers learned that viewers prefer multi-episode video shows over videos that stand on their own. With a high number of millennials devoting their time to … [Read more...]
How to Optimize Your Facebook Ad Delivery for Landing Page Views
August 19, 2017 You may be wondering what a landing page view is. It's simple, really. A landing page view is an action that occurs when a user clicks a link in your ad and lands on your URL or page. Landing page views are what you want to happen as a result of a link click. Examples of … [Read more...]
New Facebook Feature Will Expand Ad Space and Increase Users
August 17, 2017 Facebook’s news feed is as busy as the L.A. subway at 6 p.m. It contains an endless train of user posts and ads from various brands and businesses, fighting for the viewer’s attention. Much like a populous 6 p.m. subway struggling to squeeze in evening commuters, news … [Read more...]
Study Shows That Viewers Use Their Phones While Watching TV
August 16, 2017 Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” … [Read more...]
The Future of Facebook Advertising Lies in Video
August 16, 2017 Advertising has come a long way, from print advertising in 1776 to the first billboard in 1835 to radio commercials in the 1920s to the first television commercial in 1941. In the year 2000, online ads, the precursor to social media ads, appeared on the internet. … [Read more...]
Studies Say Influencers Bring in the Highest Post Engagement
August 15, 2017 When it comes to generating revenue through Instagram, research has found that it isn't brand-or-business-owned posts that roll in the most dough. It's the posts of influencers that drive engagement. According to a NewsWhip study conducted in June of this year, the … [Read more...]
Facebook Research Explains Why More People Are Drawn to Mobile Video
August 15, 2017 Whether it's for social connecting, self-expression, or keeping up with what's popular, mobile video usage is at an all-time high globally, with no sign of slowing down. According to Facebook IQ, daily watch time for Facebook Live broadcasts has quadrupled within the last year, … [Read more...]
Analysts Say Snapchat and Instagram’s Active Users Will Increase Revenue
August 14, 2017 The year 2019 will be an astounding milestone for both Snapchat and Instagram, two successful rivaling social networks. According to Forbes and Citi research, Snapchat will produce more than $3 billion in revenue while Instagram will reach $10 billion by 2019, all thanks to … [Read more...]
12 Tips for Creating Great Mobile App Designs
August 11, 2017 So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of … [Read more...]
How to Use Snapchat’s New Autofill Function for Web-Based Forms
August 10, 2017 Advertisers now have the ability to enable an auto-fill functionality for web-based forms through Snapchat. This new capability makes the process of filling out forms more convenient for users, therefore strengthening the consumer-business Snapchat … [Read more...]
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