Last month, Amazon launched Sponsored Display ads on Twitch, a popular live-streaming platform. Amazon has been continuously expanding Sponsored Display ads to a few of its other subsidiaries, such as Kindle. Featuring Sponsored Display ads on Twitch is an exciting development for sellers that … [Read more...]
Amazon’s New Feature Lets You Contact Unhappy Customers with Bad Reviews
Amazon sellers were shocked to find a casual message on their dashboard recently, which informed them of the platform’s new feature: the option to message and even offer refunds/reimbursements to negative reviewers. This “Contact Buyer” button came out of the blue, with no official press or testing … [Read more...]
5 Key Differences Between Shopify And Shopify Plus
APR. 26, 2021 Unsplash / Roberto Cortese Shopify makes a name for itself as one of the leading e-commerce platforms in today’s digital marketplace. As a user-friendly and reliable software, Shopify makes it easier than ever for online businesses to sell their products, create a digital … [Read more...]
How E-Commerce Needs to Adapt in a Post-COVID Economy
APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]
5 Ways to Use Live Chat for E-Commerce Conversions
FEB. 24, 2020 In recent history, live chat has increasingly become one of the best customer support innovations that allow businesses to service queries as they face them in real-time. However, the overarching benefits of live chat far exceed just that. How, you might ask? It's an excellent way … [Read more...]
The Key Parts of an Ecommerce Content Strategy with Examples
FEB. 19, 2021 If you’re producing content without a real strategy, you’re putting words, images, or videos into the ether that serve no purpose. Ultimately everything you produce should serve the end goal of driving awareness and transactions. There are countless websites with blogs that … [Read more...]
6 Tips That Work to Onboard Ecommerce App Users
DEC. 30, 2020 Rami Al-zayat / Unsplash User onboarding is a process that guides new users to find value with your app. It starts when users sign up to the moment when they realize how your app improves their lives. In other words, app users will learn not only how to use the app, but also how … [Read more...]
8 Proven Methods That Prevent Shopping Cart Abandonment
Shopping carts are essential for the success of any e-commerce business, so it is important that we put plenty of thought and consideration into how effective they are. Cart abandonment rates are almost up to a staggering 70%, and with businesses set to lose a combined total of more than 4 trillion … [Read more...]
10 Effective Strategies to Driving Traffic to a Newly Launched Shopify Store
OCT. 14, 2020 So you finally launched your e-commerce store on Shopify. Congratulations! Now, what’s next? As a brand new Shopify store owner, your top challenge is driving traffic to your e-commerce store. With more than 5,000 active Shopify stores, it can become extremely difficult for … [Read more...]
Shopify vs WooCommerce: What’s the Best E-Commerce Website for Dropshipping?
OCT. 9, 2020 Roberto Cortese / Unsplash In 2020, e-commerce sales soared more than ever before due to quarantine regulations that stop the further spread of COVID-19. In fact, just in the first quarter of this year, U.S. retail e-commerce sales amounted to more than $160 billion, about 2.33% … [Read more...]
