Just like with any small business, advertising an Etsy shop can seem like an overwhelming task. There are so many options, learning marketing strategies on your own is time-consuming, and many advertising methods can get expensive fast. But don't worry! This article is a complete guide that will … [Read more...]

Shopify makes a name for itself as one of the leading e-commerce platforms in today’s digital marketplace. As a user-friendly and reliable software, Shopify makes it easier than ever for online businesses to sell their products, create a digital storefront, and design the e-commerce website of their … [Read more...]

APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]

In recent history, live chat has increasingly become one of the best customer support innovations that allow businesses to service queries as they face them in real-time. However, the overarching benefits of live chat far exceed just that. How, you might ask? It's an excellent way to boost your … [Read more...]

If you’re producing content without a real strategy, you’re putting words, images, or videos into the ether that serve no purpose. Ultimately everything you produce should serve the end goal of driving awareness and transactions. There are countless websites with blogs that haven’t published … [Read more...]

Rami Al-zayat / Unsplash User onboarding is a process that guides new users to find value with your app. It starts when users sign up to the moment when they realize how your app improves their lives. In other words, app users will learn not only how to use the app, but also how to use it in a way … [Read more...]

Shopping carts are essential for the success of any e-commerce business, so it is important that we put plenty of thought and consideration into how effective they are. Cart abandonment rates are almost up to a staggering 70%, and with businesses set to lose a combined total of more than 4 trillion … [Read more...]

So you finally launched your e-commerce store on Shopify. Congratulations! Now, what’s next? As a brand new Shopify store owner, your top challenge is driving traffic to your e-commerce store. With more than 5,000 active Shopify stores, it can become extremely difficult for any newly launched … [Read more...]

Roberto Cortese / Unsplash In 2020, e-commerce sales soared more than ever before due to quarantine regulations that stop the further spread of COVID-19. In fact, just in the first quarter of this year, U.S. retail e-commerce sales amounted to more than $160 billion, about 2.33% more than Q1 … [Read more...]

With every news cycle dominated by politics and the pandemic, it's easy to miss big ecommerce updates regarding technology and social media. Consider these developments, for instance: E-retail revenues are projected to reach $6.54 trillion in 2022. COVID-19 has massively accelerated the … [Read more...]