SEPT. 21, 2020 NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best … [Read more...]
How to Use Stock Photos for Facebook Ads
SEPT. 10, 2020 Panos Sakalakis / Unsplash Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of … [Read more...]
Facebook Will Pay You to Deactivate Your Account Before Election Day
SEPT. 9, 2020 Igal Ness /Unsplash As part of its research efforts, Facebook is paying users to deactivate their Facebook and Instagram accounts before the U.S. election. In a screenshot posted by Washington Post’s Elizabeth Dwoskin, the social media company is sending select users a survey … [Read more...]
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