APR. 23, 2021 Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B … [Read more...]
Facebook Ads
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These Are the Facebook Metrics You Need to Focus On
APR. 21, 2021 Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and … [Read more...]
How to Excite Customers and Drive Sales with Messenger
APR. 2, 2021 Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational … [Read more...]
Updates Announced for Facebook Partner Directory
MAR. 24, 2021 Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday. The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners. Perhaps most notably, … [Read more...]
The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results
MAR. 19, 2021 Austin Distel / Unsplash In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our … [Read more...]
How to Run a Successful Facebook Contest
Feb 22, 2021 Nataliya Vaitkevich from Pexels Running Facebook contests is a proven way to get likes, followers, and generate buzz around a product or brand. It’s also a budget-friendly social media marketing idea, as you’re in charge of choosing the budget and the prize. In this … [Read more...]
How to Promote Your New Podcasts on Facebook
Feb. 17, 2021 Christina Morilla / Pexels It’s no secret that podcasts as a medium have risen in popularity for the past few years. If you are thinking of starting your own podcast, there’s never been a better time. Fortunately, starting a podcast nowadays is fairly easy, and you don’t … [Read more...]
7 Ways to Boost Online Event Attendance with Social Media Marketing
FEB. 15, 2021 Events are an integral part of an organization’s brand-building efforts. Not only do they get the word out about your product or service, but they also provide a platform for many to learn, interact, and grow. The best way to market your upcoming event is to leverage social media … [Read more...]
Facebook Is Testing Topic Exclusions on News Feeds
FEB. 12, 2021 Facebook is testing a feature that allows advertisers to select a topic they don't want their ads to appear alongside in News Feeds. A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the … [Read more...]
How to Verify Your Domain on Facebook
FEB. 11, 2021 With iOS14 now rolling out to users, Facebook has been implementing changes to prepare for the latest Apple software. One of those changes includes a requirement that some advertisers must verify their website domain on Business Manager. Here is a step-by-step guide on how to do … [Read more...]
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