Facebook Ads

Here's news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can't exactly wait out the massive decline … [Read more...]

Facebook hasn’t enjoyed a positive light in the press lately. But make no mistake, advertising on Facebook and Instagram is still one of the best methods to attract customers and maximize sales. This is especially true for the holiday season; a well-done ad campaign on Facebook or Instagram can make … [Read more...]

We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]

Advertising professionals who have been impacted by furloughs or layoffs during the COVID-19 pandemic now have a way to get serious career help and without spending any money on continuing education or certificate social media advertisement training courses. Facebook has stepped up to help those in … [Read more...]

Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]

Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B testing is to figure out … [Read more...]

Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and how to decipher … [Read more...]

Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational shopping … [Read more...]

Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday.  The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners.  Perhaps most notably, partner profiles … [Read more...]

In 2022, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites. Ultimate Guide to Facebook Advertising by … [Read more...]