We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]
Facebook Ads
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Everything You Need to Know About Facebook Rise
Advertising professionals who have been impacted by furloughs or layoffs during the COVID-19 pandemic now have a way to get serious career help and without spending any money on continuing education or certificate social media advertisement training courses. Facebook has stepped up to help those in … [Read more...]
How to Use Facebook Dynamic Ads for Streaming
Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]
A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)
APR. 23, 2021 Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B … [Read more...]
These Are the Facebook Metrics You Need to Focus On
APR. 21, 2021 Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and … [Read more...]
How to Excite Customers and Drive Sales with Messenger
APR. 2, 2021 Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational … [Read more...]
Updates Announced for Facebook Partner Directory
MAR. 24, 2021 Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday. The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners. Perhaps most notably, … [Read more...]
The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results
MAR. 19, 2021 Austin Distel / Unsplash In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our … [Read more...]
How to Run a Successful Facebook Contest
Feb 22, 2021 Nataliya Vaitkevich from Pexels Running Facebook contests is a proven way to get likes, followers, and generate buzz around a product or brand. It’s also a budget-friendly social media marketing idea, as you’re in charge of choosing the budget and the prize. As an ad … [Read more...]
How to Promote Your New Podcasts on Facebook
Feb. 17, 2021 Christina Morilla / Pexels It’s no secret that podcasts as a medium have risen in popularity for the past few years. If you are thinking of starting your own podcast, there’s never been a better time. Fortunately, starting a podcast nowadays is fairly easy, and you don’t … [Read more...]
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