Facebook Ads

Mateusz Dach / Pexels The changes that come with the Apple iOS update has caused quite a stir among Facebook advertisers who worry that their ad performance will become negatively affected — and their concerns are valid. According to Facebook, Apple's new AppTracking Transparency (ATT) prompt will … [Read more...]

Jess Bailey Designs / Pexels Facebook is making changes to its attribution window, as a result of the upcoming Apple iOS14 update that will limit Facebook's ability to track users' online behavior. Every FB ads agency has been keeping its eye on this one. Specifically, once the update … [Read more...]

Facebook is now limiting the number of ads you can run per business page, a change that will take effect on February 16.  The number of ads you can run depends on the size of your business. So, if you have a bigger business with a higher ad spend, your cap is also higher, but if your ad spend is … [Read more...]

Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. This is why if you're interested in advertising, Facebook is the place to be. Image Source: statista.com Aside from its massive user … [Read more...]

Cottonbro / Pexels Facebook users come across a boatload of ads daily, with or without the help of an ads agency. To stand out and attract enough eyeballs to your business, your ads need to glow with eye-catching images that would cause your target buyers to pause and click instead of scrolling … [Read more...]

Facebook announced that the ban on political and social issues ads will continue for another month. The social media company originally intended the ban to end on election day, November 4.  Political and social issues ads have a "paid for by" label and fulfill the following criteria: They’re … [Read more...]

Element5 Digital / Unsplash With more than two billion active site users per month, Facebook continues to be one of the largest and most popular social media networks in the world loved by any Facebook ads service. On Facebook you have the potential to reach parents, families, and a wider audience … [Read more...]

Greg Bulla / Unsplash Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. If you're serious about Facebook advertisement, this is big news. Although Facebook has already planned to focus on … [Read more...]

In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election.  For the 2020 election, Facebook is attempting to right these wrongs, and in addition to committing … [Read more...]

Although most businesses are welcome to advertise on Facebook's platform, there are some products and services that Facebook won't allow on its site that you may not be aware of if you're not partnered with a Facebook advertising company. Before you decide to promote your business with Facebook ads, … [Read more...]