Jan. 14, 2021 Facebook is now limiting the number of ads you can run per business page, a change that will take effect on February 16. The number of ads you can run depends on the size of your business. So, if you have a bigger business with a higher ad spend, your cap is also higher, but if … [Read more...]
Facebook Ads
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A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices
DEC. 28, 2020 Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. This is why if you're interested in advertising, Facebook is the place to be. Image Source: statista.com Aside from … [Read more...]
How to Edit Stock Photos for Facebook Ads
NOV. 27, 2020 Cottonbro / Pexels Facebook users come across a boatload of ads daily, with or without the help of an ads agency. To stand out and attract enough eyeballs to your business, your ads need to glow with eye-catching images that would cause your target buyers to pause and click … [Read more...]
Facebook Is Banning Political Ads for Another Month
NOV. 12, 2020 Facebook announced that the ban on political and social issues ads will continue for another month. The social media company originally intended the ban to end on election day, November 4. Political and social issues ads have a "paid for by" label and fulfill the following … [Read more...]
How to Market Your School on Facebook
OCT. 26, 2020 Element5 Digital / Unsplash With more than two billion active site users per month, Facebook continues to be one of the largest and most popular social media networks in the world loved by any Facebook ads service. On Facebook you have the potential to reach parents, families, … [Read more...]
Due to iOS 14, Audience Network Will Become Bidding Only
OCT. 21, 2020 Greg Bulla / Unsplash Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. If you're serious about Facebook advertisement, this is big news. Although Facebook has already planned … [Read more...]
How Facebook Is Working to Prevent Election Interference
OCT. 19, 2020 In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election. For the 2020 election, Facebook is attempting to right these wrongs, and in … [Read more...]
35 Banned and Restricted Products You Can’t Advertise on Facebook
OCT. 7, 2020 Joshua Hoehne / Unsplash Although most businesses are welcome to advertise on Facebook's platform, there are some products and services that Facebook won't allow on its site that you may not be aware of if you're not partnered with a Facebook advertising company. Before you decide … [Read more...]
How to Turn Off Sound On for Facebook Videos
OCT. 5, 2020 Back in 2017, Facebook announced on its newsroom blog that videos will automatically play with sound on. After Facebook tested automatic sound in News Feed and received positive feedback from participants, the company decided to slowly bring sound-on to more users. For those of us who … [Read more...]
9 Facebook Retargeting Strategies for Better Ad Conversions
SEPT. 21, 2020 NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best … [Read more...]
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