Source / Alexander Shatov on Unsplash In mid-June, Instagram introduced Reels ads, a new way to reach customers and grow your audience. It’s intended to reach users who aren’t following your account yet, instead of ads targeting people who already follow your account. Reels ads officially launched … [Read more...]
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One of the more controversial decisions that Instagram has made recently was allowing users to hide the number of likes they receive. The social media platform made this decision to curb the competitiveness of the app and protect the mental health of its users. However, if you use Instagram a help … [Read more...]
It seems like about twice a day there is another Instagram update that either alters the way the app looks or adds entirely new functionality. Due to the constant updates, it can be easy to naturally start to ignore them. While ignoring new updates may not matter for most run-of-the-mill software … [Read more...]
APR. 19, 2021 Unsplash / Matthew Fournier Email marketing is one of the oldest yet the most effective communication channels for brand communication. Most customers are open to sharing their contact information like names and email addresses when they buy from brands as they want to … [Read more...]
APR. 5, 2021 Hans Vivek / Unsplash Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, … [Read more...]
MAR. 9, 2021 Pixabay / Pexels How happy are you with your brand's Instagram account? Do you have the number of followers, engagement rate, reach, and conversions you're after? Or are you lagging behind your competition, always trying to catch up to the latest trends? If you find yourself in … [Read more...]
FEB. 25, 2020 Austin Diste / Unsplash The days when most people discovered local businesses around their neighborhood only offline are long gone. Today, potential local customers do online research before visiting your local business. According to the Local Consumer Review Survey, 93% of … [Read more...]
FEB. 10, 2020 Claudio Schwarz / Unsplash Living in the digital era, people choose social media platforms to communicate with their friends and family. Believe it or not, Instagram is one of the most popular platforms among social media users. Back in 2018, Instagram reached 1 … [Read more...]
JAN. 27, 2021 B2B companies require a creative and well-formulated marketing plan. When most businesses think about B2B marketing strategies, they tend to focus on outbound and direct techniques such as sending messages to prospective clients. As the world has switched to social media, it is … [Read more...]
DEC. 16, 2020 Jon Tyson / Unsplash When Instagram first popped into the scene in 2010, it looked the same as any other social media platform. Full of pet selfies, food images, and much more. Fast-forward to 2020, and Instagram is considered one of the best marketing tools for business owners, … [Read more...]