If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]

APR. 16, 2021 Unsplash / Austin Distel Imagine, for a moment, that you launch your very own eShop platform on your site. As time goes by, people seem to be interested in it, and you receive more and more website visitors. However, your sales are somewhat flat. How much pressure would that put … [Read more...]

Kushagra Kevat / Unsplash Facebook videos are viewed 8 billion times daily. Plus, there are 3.5 billion live streams going on. These are impressive numbers that speak of the demand for video content. Here we share five steps that will help you integrate video into your company's marketing … [Read more...]

Almost all major YouTube channels have, at some point, hosted a giveaway. Giveaways are fun, interactive, and engaging campaigns that can produce huge growth.  The main benefit of a giveaway is its ability to boost subscribers, engagement, and views instantly. A boost in any of those can directly … [Read more...]

NOV. 2, 2020 Sam McGhee / Unsplash Yesterday, a clothing brand asked its followers in an  Instagram Story poll whether they prefer photos or videos of their products. Can you guess which option had the most votes?  Videos. It's not hard to see why: They offer a more comprehensive view of … [Read more...]

No self-proclaimed serious content creator uploads videos on YouTube just for his or her own entertainment. People and brands create videos because they want others to watch ― they aim to grow a community or boost their marketing strategies, among other things.  But let's face it: It's not … [Read more...]

With more than 2 billion users, YouTube is the most popular video platform and second most prevalent search engine. People watch an estimated one billion hours of YouTube videos each day, generating billions of views. Businesses and individuals create YouTube channels to leverage these statistics. … [Read more...]

The verdict on inbound marketing is in.  Unequivocally, inbound marketing is more effective — and more cost effective — than traditional outbound marketing approaches.  For example, businesses that have active blogs are 13 times more likely to see a positive return on investment (ROI) … [Read more...]

Most business owners would be happy to learn that their videos are amassing thousands of views. That should mean that their videos are achieving their goals, right? That’s the ultimate proof of a successful video marketing strategy. You’d think so. Although views are important, they aren’t the … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook ads company When YouTube launched YouTube Red, the Google-owned company could not stop pestering users with free-trial offers, hoping they would eventually sign up for a subscription. Those days are now long gone. According to The Hollywood … [Read more...]