If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]
How to Use Videos Effectively to Boost Conversions
APR. 16, 2021 Unsplash / Austin Distel Imagine, for a moment, that you launch your very own eShop platform on your site. As time goes by, people seem to be interested in it, and you receive more and more website visitors. However, your sales are somewhat flat. How much pressure would that put … [Read more...]
How to Boost Channel Subscribers and Engagement Using YouTube Giveaways
DEC. 3, 2020 Almost all major YouTube channels have, at some point, hosted a giveaway. Giveaways are fun, interactive, and engaging campaigns that can produce huge growth. The main benefit of a giveaway is its ability to boost subscribers, engagement, and views instantly. A boost in any … [Read more...]
How to Boost Your Sales with the Right Product Video
NOV. 2, 2020 Sam McGhee / Unsplash Yesterday, a clothing brand asked its followers in an Instagram Story poll whether they prefer photos or videos of their products. Can you guess which option had the most votes? Videos. It's not hard to see why: They offer a more comprehensive view of … [Read more...]
Using YouTube Keywords to Get to the Top of Search Results
JUL. 24, 2020 No self-proclaimed serious content creator uploads videos on YouTube just for his or her own entertainment. People and brands create videos because they want others to watch ― they aim to grow a community or boost their marketing strategies, among other things. But let's face … [Read more...]
Increase YouTube Subscribers with These 9 Easy Tricks
MAY 4, 2020 With more than 2 billion users, YouTube is the most popular video platform and second most prevalent search engine. People watch an estimated one billion hours of YouTube videos each day, generating billions of views. Businesses and individuals create YouTube channels to leverage … [Read more...]
4 Smart SEO Strategies to Rank Higher in YouTube Search Results
MAY 5, 2020 The verdict on inbound marketing is in. Unequivocally, inbound marketing is more effective — and more cost effective — than traditional outbound marketing approaches. For example, businesses that have active blogs are 13 times more likely to see a positive return on … [Read more...]
Is Your YouTube Video Performing Well? 7 Essential YouTube Metrics and How to Analyze Them
APR. 28, 2020 Most business owners would be happy to learn that their videos are amassing thousands of views. That should mean that their videos are achieving their goals, right? That’s the ultimate proof of a successful video marketing strategy. You’d think so. Although views are important, … [Read more...]
What Is Social Media Management?
Julia Liu | May 20, 2019 I write about social media. Specifically, how businesses should use social media to grow their client base. Prior to this job, I was the social media manager for a website. Some people find it inconceivable that you can build a career around social media. Many business … [Read more...]
Coachella Content Ideas for Instagram, Pinterest, and YouTube
If you’re perplexed by the sudden reduction of LA traffic as you quickly breeze through the unusually unclogged 101 freeway, you’ll be delighted to hear that I have the answer to this bizarre phenomenon: Coachella weekend. Each year thousands of festivalgoers donning bandanas over their mouths, … [Read more...]
