MAY 4, 2020
With more than 2 billion users, YouTube is the most popular video platform and second most prevalent search engine. People watch an estimated one billion hours of YouTube videos each day, generating billions of views. Businesses and individuals create YouTube channels to leverage these statistics. The most basic way of harnessing the power of YouTube is to increase your subscribers.
Increasing YouTube subscribers is an excellent way to maximize organic reach, make money, and reach new audiences. However, many channels struggle to attract subscribers, hindering them from achieving their goals. This article comes in handy to outline the nine easy tricks to increase YouTube subscribers.
1. Ask Viewers to Subscribe
At times, you just need to remind your audience to subscribe to your channel. At the end of your video, ask them to hit the big red “subscribe” button after watching. Also, encourage them to turn on notifications for new videos. This way, new subscribers can keep up with your content, increasing your views and subscriptions.
Jimmy Kimmel does it well. After each of his YouTube videos, the LA-based talkshow host asks viewers to subscribe to his channel.
2. Promote Your Next Video
Someone who recently found one of your videos will want more reasons to watch others in the future. Therefore, it is best practice to end your current video by mentioning the next project you are working on. Give your audience a reason they should not miss what’s coming next.
Promoting your next video is a great way to encourage people to subscribe to your channel so they don’t miss out. To succeed in this trick, ensure you work on your content schedule so that you know which video to promote.
3. Partner with Influencers
You can increase YouTube subscribers by partnering with influencers. This is a great strategy because you can reach the influencer’s fanbase, which is likely much larger than yours. Partnering with an influencer means either being featured in that influencer’s video or featuring that influencer in your own. If the influencer is posting the video, make sure to ask to be tagged so followers can easily access your account.
4. Create a Detailed Channel Description
A vague channel description will not get you any subscribers. A detailed and accurate channel description, on the other hand, contributes significantly to YouTube SEO and subscriptions. A good description should explain what your channel is about and provide a strong call to action to subscribe. You can find the channel description by clicking the “About” tab of your YouTube profile.
5. Publish Long Videos
This trick may seem to go against conventional wisdom, but it is research-backed. In its YouTube ranking factors research, Backlinko analyzed 1.3 million YouTube videos to determine the primary factors that help videos rank for YouTube’s search engine. The study found something surprising: Longer videos outdo shorter videos in YouTube search results.
With that in mind, you should aim to publish long videos on your channel to attract viewers and subscribers. The average length should be 14 minutes, 50 seconds, according to the research by Backlinko. Any video length above 10 minutes is ideal.
6. Prioritize Quality Over Quantity
I’m sure you have come across this piece of advice, “if you want to grow your YouTube channel, publish videos regularly.” Although the advice is offered in good faith, it can be detrimental when you are not cautious. Uploading many videos to your YouTube channel does not guarantee many subscribers. Quality is king, not quantity. Rather than uploading many videos with no views, focus on quality.
7. Interact with Your Audience
Do not expect your viewers to interact with your channel – even subscribe to it – if you don’t interact with them. Establish a relationship with your audience. It can be as simple as responding to their comments or following their channels.
Notably, a correlation exists between replying to comments and earning subscribers. Replying to comments encourages audience participation, which leads to an increase in fanbase. The majority of YouTubers do not respond to comments. When you develop a habit of replying to comments, you stand out from the crowd.
Interacting with your audience will earn you not only new subscribers, but also free content ideas for your next video. (Ask people what they want to see next in the comments section.) You get plenty of ideas on what to include in your next video that will appeal to your followers.
8. Create a Channel Tagline
In 2019 YouTube had 31 million channels. Why should someone choose yours and not the thousands of others specializing in your niche? The answer is to find ways to stand out from the others. You can do this by simply creating a tagline, which makes it easier for audiences to find your account.
When creating a tagline, start by determining the one thing that makes your channel unique. It should be different from the taglines of competitors in your niche. A tagline like “I help businesses grow” is too common and blends with thousands of other YouTube channels.
9. Promote Your Channel on Other Social Media Platforms
You can increase YouTube subscribers by cross-promoting your channel on other social media networks. Facebook, Twitter, LinkedIn, and Instagram can be good platforms to cross-promote as long as you have an established community of fans. Requesting your Facebook friends and followers to check out your YouTube channel can be a good place to start.
Getting more YouTube subscribers is every YouTuber’s goal. More subscribers mean reaching more people and generating more money. You don’t have to struggle to get new subscribers for your YouTube channel anymore. With the above nine simple tips to increase YouTube subscribers, you are set to go.