Jan. 14, 2021 Snapchat is making advertising more accessible to businesses. Now, you can advertise on the social media app at just $5 per day, the platform's new spending minimum. Since Snapchat advertising is an auction, your daily spend may fluctuate depending on your objective, budget, … [Read more...]
A Beginner’s Guide to Snapchat Marketing
MAR. 16, 2020 Brands that target young consumers, specifically teens and young adults, should consider adding Snapchat to their marketing plans. Snapchat’s core audience is made up of millennials (born between 1980 and 1994) and generation Zs (born between 1995 and 2015). Ninety percent of … [Read more...]
What Is Social Media Management?
Julia Liu | May 20, 2019 I write about social media. Specifically, how businesses should use social media to grow their client base. Prior to this job, I was the social media manager for a website. Some people find it inconceivable that you can build a career around social media. Many business … [Read more...]
Snapchat Partners with Warner Bros. to Create First-Ever Voice-Activated Lens
Anna Hubbel, writer at AdvertiseMint, Facebook ads agency In August, Snap announced its plans to create voice-activated AR experiences, but the company didn’t reveal details on how those AR experiences would work...until now. There’s a new voice-activating command joining the ranks of … [Read more...]
These Snapchat Advertising Updates Will Bring Cheer This Year
Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Snapchat is coming down the chimney with gifts for advertisers. Snap recently released two new updates to help advertisers better reach their audiences: a Lens Creative Partners Program and a Snapchat Ads Shopify app. Lens … [Read more...]
New to Snapchat: The Snap Camera, a Desktop Feature
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Conference calls are about to get a whole lot more interesting. The Verge reports that parent company Snap is introducing the Snap Camera to desktop. The feature, which is available to Mac and Windows users now, allows you to add … [Read more...]
Snapchat in September: User Trends
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Snapchatters are welcoming fall with wide open arms, and it’s showing. Snap recently shared a September update on its business blog, identifying user trends on the app throughout the month, and the findings indicate a head-on … [Read more...]
Snapchat to Release Original Scripted Content Beginning This Month
October 15, 2018 Andrea Francese, guest writer at AdvertiseMint, company for Facebook ads Snap Inc., the social media platform based out of Venice, California, is entering the scripted content market. On October 10th the company released a statement that revealed 12 new scripted Snapchat … [Read more...]
Snapchat Announces Enhancements to Shoppable Ads
Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Snap Inc. recently announced new enhancements for Shoppable Ads, just in time for the holiday season. Advertisers will now be able to use Collection Ads, product catalogs, and advanced pixel targeting. With Collection Ads, … [Read more...]
Snapchat and the Many Connections It Cultivates
Rhone / UnsplashSometimes, in the midst of elaborate marketing strategies and creative brainstorming, it’s easy to forget social media’s true purpose: connecting people, building relationships, communicating with loved ones. Social media exists to help us stay in touch with others from wherever we … [Read more...]
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