What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works … [Read more...]

Snapchat is making advertising more accessible to businesses. Now, you can advertise on the social media app at just $5 per day, the platform's new spending minimum. Since Snapchat advertising is an auction, your daily spend may fluctuate depending on your objective, budget, campaign duration, … [Read more...]

Brands that target young consumers, specifically teens and young adults, should consider adding Snapchat to their marketing plans. Snapchat’s core audience is made up of millennials (born between 1980 and 1994) and generation Zs (born between 1995 and 2015). Ninety percent of people between the ages … [Read more...]

In August, Snap announced its plans to create voice-activated AR experiences, but the company didn’t reveal details on how those AR experiences would work...until now. There’s a new voice-activating command joining the ranks of “Alexa” and “Okay, Google.” Snap just released its first-ever … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Snapchat is coming down the chimney with gifts for advertisers. Snap recently released two new updates to help advertisers better reach their audiences: a Lens Creative Partners Program and a Snapchat Ads Shopify app. Lens … [Read more...]

Conference calls are about to get a whole lot more interesting. The Verge reports that parent company Snap is introducing the Snap Camera to desktop. The feature, which is available to Mac and Windows users now, allows you to add Snapchat filters while using camera apps like Twitch, YouTube, Skype, … [Read more...]

Snapchatters are welcoming fall with wide open arms, and it’s showing. Snap recently shared a September update on its business blog, identifying user trends on the app throughout the month, and the findings indicate a head-on theme of autumn and Halloween spirit. By looking at the common trends of … [Read more...]

October 15, 2018 Andrea Francese, guest writer at AdvertiseMint, company for Facebook ads Snap Inc., the social media platform based out of Venice, California, is entering the scripted content market. On October 10th the company released a statement that revealed 12 new scripted Snapchat … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Snap Inc. recently announced new enhancements for Shoppable Ads, just in time for the holiday season. Advertisers will now be able to use Collection Ads, product catalogs, and advanced pixel targeting. With Collection Ads, … [Read more...]

Rhone / Unsplash Sometimes, in the midst of elaborate marketing strategies and creative brainstorming, it’s easy to forget social media’s true purpose: connecting people, building relationships, communicating with loved ones. Social media exists to help us stay in touch with others from wherever … [Read more...]