Snapchat is making advertising more accessible to businesses. Now, you can advertise on the social media app at just $5 per day, the platform's new spending minimum. Since Snapchat advertising is an auction, your daily spend may fluctuate depending on your objective, budget, campaign duration, … [Read more...]

Brands that target young consumers, specifically teens and young adults, should consider adding Snapchat to their marketing plans. Snapchat’s core audience is made up of millennials (born between 1980 and 1994) and generation Zs (born between 1995 and 2015). Ninety percent of people between the ages … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency In August, Snap announced its plans to create voice-activated AR experiences, but the company didn’t reveal details on how those AR experiences would work...until now. There’s a new voice-activating command joining the ranks of … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads company Conference calls are about to get a whole lot more interesting. The Verge reports that parent company Snap is introducing the Snap Camera to desktop. The feature, which is available to Mac and Windows users now, allows you to add … [Read more...]

Rhone / Unsplash Sometimes, in the midst of elaborate marketing strategies and creative brainstorming, it’s easy to forget social media’s true purpose: connecting people, building relationships, communicating with loved ones. Social media exists to help us stay in touch with others from wherever … [Read more...]

Jason Rosewell / UnsplashAs voice assistants continue to rise in popularity, social media platforms are catching on. Snapchat recently launched new augmented reality (AR) Lenses that respond to your voice, according to The Verge. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” … [Read more...]