AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / These Snapchat Advertising Updates Will Bring Cheer This Year

November 30, 2018

These Snapchat Advertising Updates Will Bring Cheer This Year

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency

Snapchat is coming down the chimney with gifts for advertisers. Snap recently released two new updates to help advertisers better reach their audiences: a Lens Creative Partners Program and a Snapchat Ads Shopify app.

Lens Creative Partners Program

The Lens Creative Partner Program includes, at this time, more than 30 certified lens creators that advertisers can turn to for their augmented reality lens creation needs.

AR lenses allow advertisers to create unique experiences for Snapchat users while also incorporating branded content. The juxtaposition of branded content and personalized content allows advertisers to reach viral marketing exposure.

According to Tech Crunch, the bulk of certified creators currently participating in the program are located in the United States.  Some are in the United Kingdom, Canada, and Australia. Over the next few weeks, Snap plans to launch the program in more regions, with expectations to add more than 100 creators to the list in the coming months.

“To be certified, creators had to be experienced in developing quality AR and complete a rigorous course about the development process, creative best practices, ad policies and buy models of sponsored AR Lenses on Snapchat,” Snap wrote in its blog post announcement.

The Lens Creative Partners Program is a great resource for advertisers who don’t have the time or resources to create AR lenses in-house. For advertisers that do have the ability to have in-house developers create unique AR lenses, there’s the Lens Studio AR developer tool, which was launched about a year ago.

Snapchat Ads Shopify App

Shopify now offers an app that allows advertisers to manage two integral Snapchat for Business products on a convenient app platform: the Snap Pixel and Product Catalogs.

Snap Pixel is a metrics tool that allows advertisers to measure campaign performance. The Shopify app makes it easy to deploy the Pixel quickly and conveniently view important metrics from mobile devices.

Product Catalogs is a tool that syncs products from your store with Snapchat to create a catalog featuring your products for more engaging ads. Advertisers can use the Shopify app to easily create a catalog for their Snapchat campaigns.

Between the Lens Creative Partners Program and the Shopify app, Snapchat advertisers’ spirits will be bright this holiday season.

Written by Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency

Comments

comments

Article by Anna Hubbel / Snapchat

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.