AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / Snapchat Lowers Daily Minimum Spend to $5

January 14, 2021

Snapchat Lowers Daily Minimum Spend to $5

Jan. 14, 2021

Snapchat is making advertising more accessible to businesses. Now, you can advertise on the social media app at just $5 per day, the platform’s new spending minimum.

Since Snapchat advertising is an auction, your daily spend may fluctuate depending on your objective, budget, campaign duration, bid goal, and bid amount.

Of course, note that $5 is the daily spending limit, and daily spend is different from your lifetime budget. Your daily budget is the amount you’re willing to spend per day and your lifetime budget is the amount you’re willing to spend throughout the life of your campaign. So, although $5 may be the minimum for each day, Snapchat will not spend more than your lifetime budget.

If you want to get the most out of your budget, as always, remember to strategize and optimize your campaigns. Specifically, make sure your bidding strategy is optimized for your goals. That is, optimizing for the action your target audience is most likely to make; for example, downloading your app or visiting your website.

And when you do bid, keep in mind Snapchat’s three bidding strategies:

  • Auto-bidding: Gets the most goal actions given the budget, target audience, and ad set duration.
  • Max Bid: Bids at the maximum amount while we trying to achieve the most efficient CPA (cost per action) possible.
  • Target Cost: Bids on your behalf makes the best effort of keeping your average CPA at or below the amount set by the ad set end date.

Comments

comments

Article by Anne Felicitas / Snapchat / snapchat, snapchat ads, snapchat advertising

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

9 Instagram Marketing Hacks for Local Businesses

5 Ways to Use Live Chat for E-Commerce Conversions

How to Run a Successful Facebook Contest

The Key Parts of an Ecommerce Content Strategy with Examples

How to Promote Your New Podcasts on Facebook

7 Ways to Boost Online Event Attendance with Social Media Marketing

Facebook Is Testing Topic Exclusions on News Feeds

How to Verify Your Domain on Facebook

5 Tips for Creating Eye-Catching Instagram Ads in 2021

4 Ways to Personalize Your Advertising Campaigns On Facebook

AdvertiseMint

  • About
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ
  • Write for Us
  • Press

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.