The day Snapchat advertisers have been waiting for has finally arrived. The app now gives users the ability to purchase products without ever having to leave Snapchat. According to CNBC, the new update is called Shoppable AR and allows advertisers to include a website with sponsored photo … [Read more...]
Snapchat Launches 2 New Location-Based Ad Targeting Options
It’s all about the “where.” In addition to its vertical camera format, Snapchat’s niche has been its location-driven advertising features, such as geofilters, Snap Map, and Context Cards. Now, the app has two new location-based targeting features meant to help advertisers reach their Snapchat … [Read more...]
Snapchat’s Product Updates for App Ads Include Deeplinks and More Granular Reporting
Getting users to download your app, much less make an app purchase, takes a lot of tries, re-tries, and patience. Last month, Snapchat introduced app ad product updates to help you attract new users, re-engage with existing ones, and reap the benefits of in-depth performance measurements to see how … [Read more...]
Snapchat Is Copying Instagram’s Hands-Free Mode in a Secret Test
Snapchat is breaking barriers hands-free (well, not literally). According to Mashable, the social app is secretly testing a hands-free mode for the latest Snapchat beta app (version 10.27.0.18). The mode allows users to record a maximum of 60 seconds of video hands-free. This means no more finger … [Read more...]
Snapchat Is Offering Free Ads to Small Startups
Snap is the Oprah Winfrey of social media advertising as of late, announcing yet again more free ad giveaways. Only this time, the company is offering free ads to startups linked with Silicon Valley startup accelerator programs such as Y Combinator. Earlier this month, Snap announced that it … [Read more...]
A Guide to the New Snapchat Interface
Although data shows younger users are migrating from Facebook to Snapchat, some Snapchat users find the app’s latest update confusing. Here’s a guide to help you navigate the Snapchat app’s new interface. Stories Previously, you had to swipe left on your camera screen to view Stories from friends. … [Read more...]
Snapchat Is Now Trying to Attract Influencers by Offering More Analytics
Snap Inc. recently demonstrated its determination to attract more influencers by providing more analytics. Prior to this change, influencers only had access to views for recent Stories, a capability available to all users. Now, however, influencers have exclusive access to data on Story views, the … [Read more...]
Younger Users Are Migrating from Facebook to Snapchat
Facebook is losing younger users at a fast pace, according to Emarketer. Normally, if those users were simply migrating to Instagram, this wouldn't be much of a concern for Facebook. However, Emarketer says the younger audiences seem to be moving to Snapchat—Instagram's biggest competitor. This … [Read more...]
Snapchat Is Offering Free Ads to Advertisers Who Use Instagram
To give itself a leg up in the competition, Snap is now offering free advertising credits to marketers who use vertical video ads on Instagram. The free credits are meant to lure those marketers from Instagram and give them an irrefutable reason to try out the Snapchat platform. The news of the … [Read more...]
Snapchat Introduces Snap Store, an In-App Merchandise Experience
Today, an in-app merchandise store for Snapchat; tomorrow, an in-app commerce platform for other brands, perhaps? Snap Inc. recently introduced the Snap Store. Located in the Discover section, it showcases Snapchat merchandise. For instance, users can purchase a $20 Dancing Hot Dog Plushie or a … [Read more...]
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