Snap Inc. recently demonstrated its determination to attract more influencers by providing more analytics. Prior to this change, influencers only had access to views for recent Stories, a capability available to all users. Now, however, influencers have exclusive access to data on Story views, the … [Read more...]

Facebook is losing younger users at a fast pace, according to Emarketer. Normally, if those users were simply migrating to Instagram, this wouldn't be much of a concern for Facebook. However, Emarketer says the younger audiences seem to be moving to Snapchat—Instagram's biggest competitor. This … [Read more...]

To give itself a leg up in the competition, Snap is now offering free advertising credits to marketers who use vertical video ads on Instagram. The free credits are meant to lure those marketers from Instagram and give them an irrefutable reason to try out the Snapchat platform. The news of the … [Read more...]

Today, an in-app merchandise store for Snapchat; tomorrow, an in-app commerce platform for other brands, perhaps? Snap Inc. recently introduced the Snap Store. Located in the Discover section, it showcases Snapchat merchandise. For instance, users can purchase a $20 Dancing Hot Dog Plushie or a … [Read more...]

Snapchat is digging a little deeper for advertisers. According to Ad Week, advertisers can now go beyond ads that just promote app installs with Snapchat's new deep links, which prompt users to re-engage with previously visited sections of the app. It's deeper targeting for users who have already … [Read more...]

This article originally appeared on Swipe Studio.  In this day and age, Snapchat perfectly fits the bill in being privy to what’s happening and making users feel that much more special. You could even say Snapchat is a cut above the others at that. This is attributed to the content the platform … [Read more...]

Photo Courtesy of Adweek Snapchat's Context Cards, which give users basic information about local businesses when Snaps are taken in or near the place of business, open the door to a world of deliberate spontaneity. More specifically, businesses should prepare for what information may pop up … [Read more...]

Snapchat has blurred the lines that otherwise have distinguished it as a solely mobile experience with the rollout of Lens Studio, a desktop AR developer tool. Officially launched on December 14, Lens Studio gives developers the ability to make 3D World Lens objects in photos and videos. Lens … [Read more...]

Photo Courtesy of TechCrunch If you're a loyal Snapchat user, you definitely noticed the app's new way of organizing your content. Snapchat now sorts content based on its importance and relevance to each user, prioritizing Snaps and Discover content that your past activity indicates are most … [Read more...]

After a discouraging Q3 2017 earnings report, Snap bounced back with a recent rollout of two new ad formats, Promoted Stories and Augmented Reality Trial. Promoted Stories Promoted Stories ads, according to TechCrunch, consist of a series of three to ten Snaps that make up a slideshow-type format. … [Read more...]