Snapchat is digging a little deeper for advertisers. According to Ad Week, advertisers can now go beyond ads that just promote app installs with Snapchat's new deep links, which prompt users to re-engage with previously visited sections of the app. It's deeper targeting for users who have already … [Read more...]

This article originally appeared on Swipe Studio.  In this day and age, Snapchat perfectly fits the bill in being privy to what’s happening and making users feel that much more special. You could even say Snapchat is a cut above the others at that. This is attributed to the content the platform … [Read more...]

Photo Courtesy of Adweek Snapchat's Context Cards, which give users basic information about local businesses when Snaps are taken in or near the place of business, open the door to a world of deliberate spontaneity. More specifically, businesses should prepare for what information may pop up … [Read more...]

Snapchat has blurred the lines that otherwise have distinguished it as a solely mobile experience with the rollout of Lens Studio, a desktop AR developer tool. Officially launched on December 14, Lens Studio gives developers the ability to make 3D World Lens objects in photos and videos. Lens … [Read more...]

Photo Courtesy of TechCrunch If you're a loyal Snapchat user, you definitely noticed the app's new way of organizing your content. Snapchat now sorts content based on its importance and relevance to each user, prioritizing Snaps and Discover content that your past activity indicates are most … [Read more...]

After a discouraging Q3 2017 earnings report, Snap bounced back with a recent rollout of two new ad formats, Promoted Stories and Augmented Reality Trial. Promoted Stories Promoted Stories ads, according to TechCrunch, consist of a series of three to ten Snaps that make up a slideshow-type format. … [Read more...]

Another Snapchat copycat comes in the form of message streaks in Facebook Messenger. According to The Verge, Facebook is testing the streaks feature on select accounts. Originated by Snapchat, the streak feature displays an emoji identifying the friends that have continuous back-and-forth Snaps. … [Read more...]

A Snapchat business geofilter is a text overlay that appears to Snapchatters when they are near your physical store. Geofilters, when clicked from Snapchat’s filters menu, appear over Snapchatters’ images, containing the location and the name of a local business nearby. Using a geofilter allows you … [Read more...]

Further and further away are the days of getting breaking news from our television sets. According to eMarketer, a Pew Research Center survey of US users discovered an increase in the use of social media as a news source. Users are turning to Twitter, YouTube, Tumblr, Snapchat, and Facebook more … [Read more...]

Snapchat joins Facebook and Google in its release of Snap Pixel, a measurement tool that tracks consumer behaviors after they viewed a Snapchat ad. Advertisers can use Snap Pixel, created through Snapchat's ad-buying tool, to see how their Snapchat ads influence subsequent website traffic and … [Read more...]