Photo Courtesy of Adweek
Snapchat’s Context Cards, which give users basic information about local businesses when Snaps are taken in or near the place of business, open the door to a world of deliberate spontaneity. More specifically, businesses should prepare for what information may pop up about their business at any given moment.
Context Cards are like little captions for Snaps, containing information such as customer reviews, address, and a map to the business’s location. Although businesses can’t control when users are going to Snap and see a Context Card, they can certainly take measures to make themselves look good. Here are four ways businesses can get the most out of Snapchat’s Context Cards.
1. Use Influencers
Influencers are a business’ best friend. A user with a strong Snapchat following that shares a positive Snap (with a Context Card) about a business can make a huge impact on customer interest.
2. Be Attentive to Reviews
Since Context Cards give users a quick insight into a business, bad reviews can quickly influence negative perceptions. Businesses should address negative reviews quickly with stellar customer service, whether it be by making amends or by countering unfair comments with proof through photos.
3. Offer Discounts
Businesses can use Context Cards to their advantage by offering discounts for customers who mention a Context Card or leave a positive review about the business. Promoting these kinds of discounts can encourage customers to take Snaps at businesses and subsequently boost marketing exposure.
4. Make a Brand Experience
From something as simple as a car wash to something as creative as a festive family shopping day, businesses can influence customers to have a positive experience to Snap about. When considering marketing strategies, businesses should think about how they can make their brand an experience for customers so that there are more opportunities for Context Card exposure.
If businesses can prepare for the spontaneity of Context Cards, there is a great opportunity for major customer reach and positive business exposure.
