Jason Rosewell / UnsplashAs voice assistants continue to rise in popularity, social media platforms are catching on. Snapchat recently launched new augmented reality (AR) Lenses that respond to your voice, according to The Verge. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” … [Read more...]
Code Suggests Snapchat to Partner with Amazon
A new rumor has surfaced about a possible collaboration between Snapchat and Amazon. An app researcher gave Tech Crunch the tip, uncovering code within Snapchat’s Android app for a visual product search feature. The project is currently dubbed Eagle, and, based on the discovered code, would direct … [Read more...]
4 New Updates to Snapchat’s Ads Manager
Who would have thought that just one year later, Snapchat, a platform previously opposed to advertising, would have a library of ad products? Snapchat first introduced Ads Manager in June 2017, and it has since rolled out on a consistent basis a slew of ad offerings. For example, you can now measure … [Read more...]
12 Facts You Didn’t Know about Gen Zs
Things are about to get real, bruh. In a three-part series, Snapchat dives into statistical insights about Gen Zs, the largest and most influential generation in the US. Gen Zs are teenagers in the 13 to 17 age range. They’re significantly influential in regards to social norms and brand-consumer … [Read more...]
What Are Snapchat’s Creative Best Practices?
It’s time to get your creative on. Snapchat for Business recently shared a YouTube tutorial about creative best practices for Snapchat ads. This article covers the highlights from the tutorial to help you plan your next stellar Snapchat campaign. Before Starting, Answer These Questions Before you … [Read more...]
What Does Snapchat’s Contract Say When You Sign Up for an Account?
You’ve finally given in and hopped into the Snapchat bandwagon. You’re in for a treat filled with spontaneous fun, crazy face filters, and awesome augmented reality. When you sign up for a Snapchat account, as with other platforms, you are presented with a Terms of Service contract you are … [Read more...]
How to Create a Snapchat Ad the Easy Way
Photo Courtesy of fileclusterIf you have a phone, you can make a Snap ad. It’s that simple. Snapchat for Business recently published a short YouTube video that gives the simple step-by-step steps for making a Snap ad with the new Snap Publisher tool. And yes, as long as you are in legal … [Read more...]
Snapchat to Test Non-Skippable Video Ads
In an attempt to increase ad revenue and restore investors’ trust, Snap Inc. will test non-skippable ads in its app, Snapchat. As reported in Digiday and three other sources, Snap Inc. will test six-second, non-skippable ads in select TV-esque Snapchat shows. Starting May 15, these non-skippable … [Read more...]
How to Set Up the Snapchat Pixel on Your Website
Much like the Facebook Pixel, the Snapchat Pixel allows you to track users’ activities outside of the Snapchat app, after they’ve clicked on your ad. To track your Snapchat audience, install the Snapchat Pixel on your website. Here’s how. Step 1: From your ad account, click “Snap Pixel.” Step 2: … [Read more...]
How to Save Your Snapchat Data
If you’re one of the users who wants to remove your social media existence entirely, you’ve likely learned by now that this is no easy feat. Although there are plenty of resources online that walk you through the process of deleting your data from Facebook, there isn’t quite as much out there to … [Read more...]
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