Snapchatters are welcoming fall with wide open arms, and it’s showing. Snap recently shared a September update on its business blog, identifying user trends on the app throughout the month, and the findings indicate a head-on theme of autumn and Halloween spirit. By looking at the common trends of … [Read more...]

October 15, 2018 Andrea Francese, guest writer at AdvertiseMint, company for Facebook ads Snap Inc., the social media platform based out of Venice, California, is entering the scripted content market. On October 10th the company released a statement that revealed 12 new scripted Snapchat … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Snap Inc. recently announced new enhancements for Shoppable Ads, just in time for the holiday season. Advertisers will now be able to use Collection Ads, product catalogs, and advanced pixel targeting. With Collection Ads, … [Read more...]

Rhone / Unsplash Sometimes, in the midst of elaborate marketing strategies and creative brainstorming, it’s easy to forget social media’s true purpose: connecting people, building relationships, communicating with loved ones. Social media exists to help us stay in touch with others from wherever … [Read more...]

As voice assistants continue to rise in popularity, social media platforms are catching on. Snapchat recently launched new augmented reality (AR) Lenses that respond to your voice, according to The Verge. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” to activate Google … [Read more...]

A new rumor has surfaced about a possible collaboration between Snapchat and Amazon. An app researcher gave Tech Crunch the tip, uncovering code within Snapchat’s Android app for a visual product search feature. The project is currently dubbed Eagle, and, based on the discovered code, would direct … [Read more...]

Who would have thought that just one year later, Snapchat, a platform previously opposed to advertising, would have a library of ad products? Snapchat first introduced Ads Manager in June 2017, and it has since rolled out on a consistent basis a slew of ad offerings. For example, you can now measure … [Read more...]

Things are about to get real, bruh. In a three-part series, Snapchat dives into statistical insights about Gen Zs, the largest and most influential generation in the US. Gen Zs are teenagers in the 13 to 17 age range. They’re significantly influential in regards to social norms and brand-consumer … [Read more...]

It’s time to get your creative on. Snapchat for Business recently shared a YouTube tutorial about creative best practices for Snapchat ads. This article covers the highlights from the tutorial to help you plan your next stellar Snapchat campaign. Before Starting, Answer These Questions Before you … [Read more...]

You’ve finally given in and hopped into the Snapchat bandwagon. You’re in for a treat filled with spontaneous fun, crazy face filters, and awesome augmented reality. When you sign up for a Snapchat account, as with other platforms, you are presented with a Terms of Service contract you are … [Read more...]