Brett Jordan / Unsplash Which one should I use, Google AdWords or social ads? Which one is more effective? In which one should I invest? Nowadays, there is a big debate regarding Google Adwords services and social ads services. There is a big debate towards the importance of these two forms of … [Read more...]
How to Use Google Alerts to Grow Your Business
Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect backlinks, and find the … [Read more...]
How Topic Targeting Can Improve Display Advertising
Benjamin Dada / UnsplashThere are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]
Google Shopping: 4 Best Ways to Improve ROI
Maximizing your return on ad spend on a Google Shopping campaign is imperative if you don’t want to throw away your cash. These ads can be particularly effective: They’re in a premium spot on search engine results; they’re an ideal way to draw interest in your products; and they can target relevant … [Read more...]
How to Avoid or Fix Google Penalties
Have you ever noticed a sudden dip in your website traffic for no immediately discernible reason? The dip in traffic might be accompanied by an email from Google, saying you received a penalty. This penalty can devastate your business, sending your organic traffic into free fall. As the world’s … [Read more...]
Merchants Can Now Sell on Google Shopping Page for Free
APR. 22, 2020 With physical stores shutting their doors due to the COVID-19 pandemic, retailers are relying more than ever on e-commerce to keep their businesses afloat. But not all businesses can afford the fees that come with digital advertising, especially at a time when sales are … [Read more...]
Google Tests New Feature, Shoppable Ads on Google Images
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google is giving advertisers a new way to connect with consumers who are drawn to visuals. Last week, the company announced a new feature called Shoppable Ads on Google Images. Shoppable Ads on Google Images allows advertisers to … [Read more...]
Top Google Searches Users Made about the 2019 Oscars
Anna Hubbel, writer at AdvertiseMint, Facebook ads company And the Google Search Award goes to… Google Search was booming with activity related to the 2019 Oscars. The national award ceremony, which recognizes some of the best celebrities and filmmakers in the industry, was held this past … [Read more...]
87 Video Journalism Projects to Receive Funding from the Google News Initiative
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Video journalism is growing, and Google is helping it along. Last month, YouTube announced the 87 recipients of its innovation funding for improved online video capabilities and format experimentation as part of the Google News … [Read more...]
Stay on Top of Trends with Google’s New Shopping Insights
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Trends are always fluctuating. What’s popular today may be old news tomorrow. It can be very difficult for brands trying to optimize their marketing strategies to get their products at the top of shoppers’ search results. … [Read more...]
