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August 21, 2023

Demystifying PPC Marketing: A Comprehensive Beginner’s Guide

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today's changing digital landscape, where online visibility is crucial. If you're new to PPC, fear not - this comprehensive beginner's guide will walk you through the fundamentals, … [Read more...]

May 10, 2023

Google adds new AI features to Bard

Today, Google held its annual developer conference, Google IO. Among the many announcements made during the keynote address, one of the most exciting was the unveiling of Google Bard, a revolutionary new language processing tool that promises to change the way we interact with … [Read more...]

December 3, 2021

How to Use Customer Match for Google Ads with Zapier

Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on … [Read more...]

December 23, 2020

Google Adwords vs. Social Ads

Brett Jordan / Unsplash Which one should I use, Google AdWords or social ads? Which one is more effective? In which one should I invest? Nowadays, there is a big debate regarding Google Adwords services and social ads services. There is a big debate towards the importance of these two forms of … [Read more...]

August 28, 2020

How to Use Google Alerts to Grow Your Business

Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect backlinks, and find the … [Read more...]

August 17, 2020

How Topic Targeting Can Improve Display Advertising

Benjamin Dada / UnsplashThere are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]

July 15, 2020

Google Shopping: 4 Best Ways to Improve ROI

Maximizing your return on ad spend on a Google Shopping campaign is imperative if you don’t want to throw away your cash. These ads can be particularly effective: They’re in a premium spot on search engine results; they’re an ideal way to draw interest in your products; and they can target relevant … [Read more...]

June 29, 2020

How to Avoid or Fix Google Penalties

Have you ever noticed a sudden dip in your website traffic for no immediately discernible reason? The dip in traffic might be accompanied by an email from Google, saying you received a penalty. This penalty can devastate your business, sending your organic traffic into free fall. As the world’s … [Read more...]

April 22, 2020

Merchants Can Now Sell on Google Shopping Page for Free

APR. 22, 2020 With physical stores shutting their doors due to the COVID-19 pandemic, retailers are relying more than ever on e-commerce to keep their businesses afloat. But not all businesses can afford the fees that come with digital advertising, especially at a time when sales are … [Read more...]

March 15, 2019

Google Tests New Feature, Shoppable Ads on Google Images

Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google is giving advertisers a new way to connect with consumers who are drawn to visuals. Last week, the company announced a new feature called Shoppable Ads on Google Images. Shoppable Ads on Google Images allows advertisers to … [Read more...]

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