AUG. 28, 2020 Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect … [Read more...]
How Topic Targeting Can Improve Display Advertising
AUG. 17, 2020 There are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]
Google Shopping: 4 Best Ways to Improve ROI
JUL. 15, 2020 Maximizing your return on ad spend on a Google Shopping campaign is imperative if you don’t want to throw away your cash. These ads can be particularly effective: They’re in a premium spot on search engine results; they’re an ideal way to draw interest in your products; and they … [Read more...]
How to Avoid or Fix Google Penalties
JUN. 29, 2020 Have you ever noticed a sudden dip in your website traffic for no immediately discernible reason? The dip in traffic might be accompanied by an email from Google, saying you received a penalty. This penalty can devastate your business, sending your organic traffic into free … [Read more...]
Google Tests New Feature, Shoppable Ads on Google Images
March 14, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google is giving advertisers a new way to connect with consumers who are drawn to visuals. Last week, the company announced a new feature called Shoppable Ads on Google Images. Shoppable Ads on Google Images allows … [Read more...]
Top Google Searches Users Made about the 2019 Oscars
February 26, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook ads company And the Google Search Award goes to… Google Search was booming with activity related to the 2019 Oscars. The national award ceremony, which recognizes some of the best celebrities and filmmakers in the industry, … [Read more...]
87 Video Journalism Projects to Receive Funding from the Google News Initiative
January 4, 2018 Anna Hubbel, writer at AdvertiseMint, Facebook ads company Video journalism is growing, and Google is helping it along. Last month, YouTube announced the 87 recipients of its innovation funding for improved online video capabilities and format experimentation as part of the … [Read more...]
Stay on Top of Trends with Google’s New Shopping Insights
December 21, 2018 Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Trends are always fluctuating. What’s popular today may be old news tomorrow. It can be very difficult for brands trying to optimize their marketing strategies to get their products at the top of shoppers’ … [Read more...]
Google Is Now Disney’s Core Ad Technology Platform
December 12, 2018 Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Google wished upon a star and the result is a new global partnership with the Walt Disney Company. In a blog post, Google announced that Google Ad Manager is now Disney’s core ad technology platform. Disney … [Read more...]
6 Reasons to Bid on Your Own Brand Terms in AdWords
November 3, 2018 Anna Hubbel, writer at AdvertiseMint, Facebook advertising company The word “bid” often makes you think expensive or costly. You might think it’s unnecessary or pointless to bid on your own brand terms in Google AdWords to boost your brand’s appearance in search results. If … [Read more...]
