March 27, 2018 Seth Worby [bctt tweet="Don't make these 5 AdWords mistakes. #google #advertising #googleadwords" username=""] Digital marketers rely on Google AdWords to attract users, build traffic, and generate leads, yet many fall short on achieving success. Errors often occur because … [Read more...]
Google AdWords Bans Cryptocurrency Ads
Photo courtesy of Recode.com This summer, Google AdWords says it’s going to update its financial services policy to no longer allow cryptocurrency ads. The update will also ban ads for binary options and similar products, Contracts for Difference, rolling spot forex, and financial spread … [Read more...]
Google and Facebook Have the Best ROI, According to US Ad Buyers
February 13, 2018 Anna Hubbel A recent survey conducted by Cowen and Company found that Google Search topped the charts in ROI. According to the survey, 48 percent of US senior ad buyers found it the most successful. Facebook came in second at 30 percent. According to Emarketer, both Google … [Read more...]
Advertisers Should Prepare for Google Ad-Blocking Filter
June 9, 2017 Advertisers, be prepared! Google's Chrome browser is offering a built-in ad blocker next year. The ad blocker will reportedly deflect any ads considered inappropriate or harmful to a user's online experience. According to the Wall Street Journal, publishers will have access to … [Read more...]
