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July 6, 2018

Google AdWords Rebranded as Google Ads

Photo courtesy of Recode.com Even Google needs a makeover now and then. Google recently announced that it has rebranded its ad products. Google AdWords will now be known as Google Ads. This rebrand includes all of the same advertising capabilities as Google AdWords, such as Search ads, Display … [Read more...]

Article by Anna Hubbel / Google

March 29, 2018

Google’s New Program Allows Users to Buy through Assistant and Search

Google is officially giving Amazon a run for its money. The company recently introduced Shopping Actions, a program that allows customers to purchase through Google Assistant and shopping ads in search results. How It Works Shopping Actions functions similarly to PayPal. With both Google Assistant … [Read more...]

Article by Anna Hubbel / Google / amazon, business, digital advertising, digital marketing, google, google ads

March 27, 2018

Five AdWords Mistakes That Will Cost Your Business

Digital marketers rely on Google AdWords to attract users, build traffic, and generate leads, yet many fall short on achieving success. Errors often occur because marketers simply don’t understand the technology, or they are trying to bite off more than they can chew. Whatever the cause, mistakes on … [Read more...]

Article by AdvertiseMint Staff / Google / adwords, digital advertising, digital marketing, google, google advertising, google adwords, ppc

March 26, 2018

Google AdWords Bans Cryptocurrency Ads

Photo courtesy of Recode.com This summer, Google AdWords says it’s going to update its financial services policy to no longer allow cryptocurrency ads. The update will also ban ads for binary options and similar products, Contracts for Difference, rolling spot forex, and financial spread … [Read more...]

Article by Anna Hubbel / Google / advertising, adwords, bitcoin, cryptocurrency, digital advertising, digital marketing, google, google adwords

June 12, 2017

Advertisers Should Prepare for Google Ad-Blocking Filter

June 9, 2017 Advertisers, be prepared! Google's Chrome browser is offering a built-in ad blocker next year. The ad blocker will reportedly deflect any ads considered inappropriate or harmful to a user's online experience. According to the Wall Street Journal, publishers will have access to … [Read more...]

Article by Anna Hubbel / Google / google, google ad blocker, google chrome, news

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