At Google Marketing Live back in July, Google introduced responsive search ads, which you can use to optimize your ad delivery for any relevant search entry. It’s accomplished using powerful machine learning capabilities. Start getting excited because Google says this new product is coming in … [Read more...]
72 SEO Stats to Understand in 2018 (Infographic)
Google algorithms change. To ensure that your site includes the changes, you need to keep abreast of Google updates. By incorporating those updates into your SEO strategy, you will increase your SERP and cement your site’s position in the top search results. Here are a few SEO strategies you need to … [Read more...]
Google AdWords Rebranded as Google Ads
Photo courtesy of Recode.com Even Google needs a makeover now and then. Google recently announced that it has rebranded its ad products. Google AdWords will now be known as Google Ads. This rebrand includes all of the same advertising capabilities as Google AdWords, such as Search ads, Display … [Read more...]
Google’s New Program Allows Users to Buy through Assistant and Search
Google is officially giving Amazon a run for its money. The company recently introduced Shopping Actions, a program that allows customers to purchase through Google Assistant and shopping ads in search results. How It Works Shopping Actions functions similarly to PayPal. With both Google Assistant … [Read more...]
Five AdWords Mistakes That Will Cost Your Business
Digital marketers rely on Google AdWords to attract users, build traffic, and generate leads, yet many fall short on achieving success. Errors often occur because marketers simply don’t understand the technology, or they are trying to bite off more than they can chew. Whatever the cause, mistakes on … [Read more...]
Google AdWords Bans Cryptocurrency Ads
Photo courtesy of Recode.com This summer, Google AdWords says it’s going to update its financial services policy to no longer allow cryptocurrency ads. The update will also ban ads for binary options and similar products, Contracts for Difference, rolling spot forex, and financial spread … [Read more...]
Advertisers Should Prepare for Google Ad-Blocking Filter
June 9, 2017 Advertisers, be prepared! Google's Chrome browser is offering a built-in ad blocker next year. The ad blocker will reportedly deflect any ads considered inappropriate or harmful to a user's online experience. According to the Wall Street Journal, publishers will have access to … [Read more...]
