September 5, 2018
Photo Courtesy of Quartz
Google may have just made A/B testing a whole lot easier. Google’s new “Ad Strength” tool will allow advertisers to measure their ad’s effectiveness before publishing it. Specifically, the new indicator uses a poor to excellent scale to inform advertisers about the strength of their Responsive Search or Display ads.
When measuring your ad’s effectiveness, the Ad Strength tool considers relevance, quantity, and diversity within the ad copy. After detecting the areas where your ad is weak, the tool provides actionable feedback so you can improve your ad before publishing it.
Types of Ad Strength Advice
Google doesn’t do all the work for you and give you every piece of actionable advice possible to make your ad great. If you want the new Ad Strength tool to work well, follow Google’s advice:
- Responsive search ads: Provide at least five headlines.
- Responsive display ads: Provide up to 15 images and include five logos, headlines, and descriptions per ad.
The rollout of the Ad Strength tool will happen in stages, with a soft introduction when any advertiser writes copy for Responsive Search ads over the next several weeks. You will see Ad Strength as its own column in Google Ads starting early this month. However, you will not yet have access to support help for the new tool until sometime several months from now.
Responsive Search Updates
In addition to the rollout of the Ad Strength tool, Google introduced several updates for Responsive Search ads. First, you can now view ad combination previews as you build an ad. These previews let you see what your ad might look like in various forms, allowing you to browse the top possible combinations. Also, you can now view data for headlines, descriptions, and top combinations in Responsive Search reports, which will help inform you about the type of content that performs best in search results.
Written by Anna Hubbel, staff writer at AdvertiseMint, company for Facebook ads