Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Trends are always fluctuating. What’s popular today may be old news tomorrow. It can be very difficult for brands trying to optimize their marketing strategies to get their products at the top of shoppers’ search results. … [Read more...]
Google Is Now Disney’s Core Ad Technology Platform
Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Google wished upon a star and the result is a new global partnership with the Walt Disney Company. In a blog post, Google announced that Google Ad Manager is now Disney’s core ad technology platform. Disney will deliver … [Read more...]
6 Reasons to Bid on Your Own Brand Terms in AdWords
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company The word “bid” often makes you think expensive or costly. You might think it’s unnecessary or pointless to bid on your own brand terms in Google AdWords to boost your brand’s appearance in search results. If you already rank … [Read more...]
New to Google: A New Follow Feature for Following Businesses on Maps
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company There’s more to Google Maps than just getting directions, especially now with the release of the latest Follow feature that allows you to follow businesses on Google Maps. The feature bears close resemblance to Facebook pages, … [Read more...]
Google Is Expanding Search-Based Advertising to YouTube
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google knows it’s already on top, but that doesn’t stop the company from finding even more growth opportunities. According to CNBC, Google is giving advertisers new ways to target audiences through YouTube search queries. The company … [Read more...]
Google Is Lifting Part of Its Cryptocurrency Ad Ban
OCT. 3, 2018 According to CNBC, Google will now allow regulated crypto exchanges to buy ads. The updated policy takes effect this month and only allows ads to run in the United States and Japan. Cryptocurrency ad buyers first learned about Google’s ban on ads promoting initial coin offerings … [Read more...]
New to Google: Video Showcase Shopping Ads and Shoppable Images
Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency It’s officially fall, and Google’s ready to help you conquer the holiday season. The company is introducing two ad formats that will help you better reach shoppers when they’re deciding what to buy. The first format is a video … [Read more...]
Google Introduces New “Ad Strength” Tool for Measuring Effectiveness
Anna Hubbel writer at AdvertiseMint, company for Facebook ads Photo Courtesy of Quartz Google may have just made A/B testing a whole lot easier. Google’s new “Ad Strength” tool will allow advertisers to measure their ad’s effectiveness before publishing it. Specifically, the new indicator uses … [Read more...]
How to Use Responsive Search Ads to Give Your Audience More Information
At Google Marketing Live back in July, Google introduced responsive search ads, which you can use to optimize your ad delivery for any relevant search entry. It’s accomplished using powerful machine learning capabilities. Start getting excited because Google says this new product is coming in … [Read more...]
72 SEO Stats to Understand in 2018 (Infographic)
Google algorithms change. To ensure that your site includes the changes, you need to keep abreast of Google updates. By incorporating those updates into your SEO strategy, you will increase your SERP and cement your site’s position in the top search results. Here are a few SEO strategies you need to … [Read more...]