Have you ever noticed a sudden dip in your website traffic for no immediately discernible reason? The dip in traffic might be accompanied by an email from Google, saying you received a penalty. This penalty can devastate your business, sending your organic traffic into free fall. As the world’s … [Read more...]
Merchants Can Now Sell on Google Shopping Page for Free
APR. 22, 2020 With physical stores shutting their doors due to the COVID-19 pandemic, retailers are relying more than ever on e-commerce to keep their businesses afloat. But not all businesses can afford the fees that come with digital advertising, especially at a time when sales are … [Read more...]
Google Tests New Feature, Shoppable Ads on Google Images
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google is giving advertisers a new way to connect with consumers who are drawn to visuals. Last week, the company announced a new feature called Shoppable Ads on Google Images. Shoppable Ads on Google Images allows advertisers to … [Read more...]
Top Google Searches Users Made about the 2019 Oscars
Anna Hubbel, writer at AdvertiseMint, Facebook ads company And the Google Search Award goes to… Google Search was booming with activity related to the 2019 Oscars. The national award ceremony, which recognizes some of the best celebrities and filmmakers in the industry, was held this past … [Read more...]
87 Video Journalism Projects to Receive Funding from the Google News Initiative
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Video journalism is growing, and Google is helping it along. Last month, YouTube announced the 87 recipients of its innovation funding for improved online video capabilities and format experimentation as part of the Google News … [Read more...]
Stay on Top of Trends with Google’s New Shopping Insights
Trends are always fluctuating. What’s popular today may be old news tomorrow. It can be very difficult for brands trying to optimize their marketing strategies to get their products at the top of shoppers’ search results. According to Google, 84 percent of Americans shop in any given 48-hour period … [Read more...]
Google Is Now Disney’s Core Ad Technology Platform
Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Google wished upon a star and the result is a new global partnership with the Walt Disney Company. In a blog post, Google announced that Google Ad Manager is now Disney’s core ad technology platform. Disney will deliver … [Read more...]
6 Reasons to Bid on Your Own Brand Terms in AdWords
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company The word “bid” often makes you think expensive or costly. You might think it’s unnecessary or pointless to bid on your own brand terms in Google AdWords to boost your brand’s appearance in search results. If you already rank … [Read more...]
New to Google: A New Follow Feature for Following Businesses on Maps
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company There’s more to Google Maps than just getting directions, especially now with the release of the latest Follow feature that allows you to follow businesses on Google Maps. The feature bears close resemblance to Facebook pages, … [Read more...]
Google Is Expanding Search-Based Advertising to YouTube
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google knows it’s already on top, but that doesn’t stop the company from finding even more growth opportunities. According to CNBC, Google is giving advertisers new ways to target audiences through YouTube search queries. The company … [Read more...]