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August 17, 2020

How Topic Targeting Can Improve Display Advertising

Benjamin Dada / UnsplashThere are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]

July 15, 2020

Google Shopping: 4 Best Ways to Improve ROI

Maximizing your return on ad spend on a Google Shopping campaign is imperative if you don’t want to throw away your cash. These ads can be particularly effective: They’re in a premium spot on search engine results; they’re an ideal way to draw interest in your products; and they can target relevant … [Read more...]

June 29, 2020

How to Avoid or Fix Google Penalties

Have you ever noticed a sudden dip in your website traffic for no immediately discernible reason? The dip in traffic might be accompanied by an email from Google, saying you received a penalty. This penalty can devastate your business, sending your organic traffic into free fall. As the world’s … [Read more...]

April 22, 2020

Merchants Can Now Sell on Google Shopping Page for Free

APR. 22, 2020 With physical stores shutting their doors due to the COVID-19 pandemic, retailers are relying more than ever on e-commerce to keep their businesses afloat. But not all businesses can afford the fees that come with digital advertising, especially at a time when sales are … [Read more...]

March 15, 2019

Google Tests New Feature, Shoppable Ads on Google Images

Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google is giving advertisers a new way to connect with consumers who are drawn to visuals. Last week, the company announced a new feature called Shoppable Ads on Google Images. Shoppable Ads on Google Images allows advertisers to … [Read more...]

February 26, 2019

Top Google Searches Users Made about the 2019 Oscars

Anna Hubbel, writer at AdvertiseMint, Facebook ads company And the Google Search Award goes to… Google Search was booming with activity related to the 2019 Oscars. The national award ceremony, which recognizes some of the best celebrities and filmmakers in the industry, was held this past … [Read more...]

January 4, 2019

87 Video Journalism Projects to Receive Funding from the Google News Initiative

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Anna Hubbel, writer at AdvertiseMint, Facebook ads company Video journalism is growing, and Google is helping it along. Last month, YouTube announced the 87 recipients of its innovation funding for improved online video capabilities and format experimentation as part of the Google News … [Read more...]

December 21, 2018

Stay on Top of Trends with Google’s New Shopping Insights

Trends are always fluctuating. What’s popular today may be old news tomorrow. It can be very difficult for brands trying to optimize their marketing strategies to get their products at the top of shoppers’ search results. According to Google, 84 percent of Americans shop in any given 48-hour period … [Read more...]

December 12, 2018

Google Is Now Disney’s Core Ad Technology Platform

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency Google wished upon a star and the result is a new global partnership with the Walt Disney Company. In a blog post, Google announced that Google Ad Manager is now Disney’s core ad technology platform. Disney will deliver … [Read more...]

November 3, 2018

6 Reasons to Bid on Your Own Brand Terms in AdWords

Anna Hubbel, writer at AdvertiseMint, Facebook advertising company The word “bid” often makes you think expensive or costly. You might think it’s unnecessary or pointless to bid on your own brand terms in Google AdWords to boost your brand’s appearance in search results. If you already rank … [Read more...]

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