February 26, 2019
Anna Hubbel, writer at AdvertiseMint, Facebook ads company
And the Google Search Award goes to…
Google Search was booming with activity related to the 2019 Oscars. The national award ceremony, which recognizes some of the best celebrities and filmmakers in the industry, was held this past Sunday, and for the first time since 1989, it was held without a host.
Naturally, as is the norm for the Oscars but even more so with the hostless element, Google users went to town searching various aspects of the 2019 ceremony. Google Trends gives us insights about users’ search activity related to the 91st Academy Awards event.
Top Best Picture Searches
Google Trends shows the top five best picture searches and how they changed between 8 p.m. and 11:24 p.m. on Sunday.
Bohemian Rhapsody held first place in the beginning, with Roma, A Star is Born, Green Book, and Black Panther following in second, third, fourth, and fifth, respectively. At 9 p.m., Roma took over the first place spot, and Black Panther pushed up to fourth, pushing Green Book down to fifth. A little after 10 p.m., Black Panther took the lead, followed by A Star is Born, Green Book, Roma, and Bohemian Rhapsody. At about 10:30, A Star is Born led the pack.
But by the end of the night, Green Book was the number one searched film, followed by Roma, Bohemian Rhapsody, A Star is Born, and Black Panther.
The top five searched-for actors during the Oscars started off with Bradley Cooper in the lead, followed by Rami Malek, Christian Bale, Willem Dafoe, and Viggo Mortensen, in that order. Bradley Cooper remained the most searched for actor throughout the night until about 10:45 p.m., at which point Rami Malek took the lead.
At about 8:20, Christian Bale moved up to second, and Viggo Mortensen pushed Willem Dafoe down to fifth. Viggo Mortensen briefly spiked up to second at 9:24 p.m. before periodically swapping places with the other actors throughout the night.
The top five actresses searched for on Google started off with Lady Gaga in first, Glenn Close in second, Melissa McCarthy in third, Yalitza Aparicio in fourth, and Olivia Colman in fifth. By 8:20, Glenn Close dropped to fourth, Melissa McCarthy moved up to second, and Yalitza Aparicio went up to third. This order held steady until about 9 p.m., at which point Melissa McCarthy swapped places with Yalitza Aparicio. These two kept swapping places throughout the night.
At about 10:45, searches for Glenn Close went up, bringing her up to second briefly, then down to third. Olivia Colman took the lead at about 11 p.m., but Lady Gaga went back up to first quickly and stayed the most searched for actress for the duration of the ceremony. The rest followed in search in the following order: Olivia Colman, Glenn Close, Yalitza Aparicio, and Melissa McCarthy.
Top Questions on the Oscars
In the week leading up to the Oscars, the top five questions entered in Google Search throughout the U.S. were
- When are the Oscars?
- Who is hosting the Oscars?
- What channel is the Oscars on?
- Where to watch Oscar nominated movies?
- Who has the most Oscars?
Most Searched “How Many Oscars Does … Have?”
US users also searched for the number of Oscars certain celebrities have won in the past. The top five actors and actresses users asked Google about were
- Leonardo DiCaprio
- Meryl Streep
- Tom Hanks
- Denzel Washington
- Jennifer Lawrence
Most Searched Animated Feature Film
US users made the most searches for the following five animated feature films in the week leading up to the Oscars:
- Ralph Breaks the Internet
- Incredibles 2
- Spider-man: Into the Spider-verse
- Isle of Dogs
Most Searched Oscars Hosts
The top five Oscars hosts searched for by US users were as follows:
- Seth MacFarlane
- Neil Patrick Harris
- Anne Hathaway
- James Franco
- Billy Crystal
Most Searched Oscars Celebrities on Google Images
During the 2019 Oscars, the celebrities searched for the most on Google Images included
- Lady Gaga
- Billy Porter
- Kacey Musgraves
- Julia Roberts
- Melissa McCarthy
- Jason Momoa
- Amandla Stenberg
- Chris Evans
- Angela Basset
- Bradley Cooper
Insights like these provide valuable information about user trends on Google Search. If there was an award for online trend tracking, it would most definitely go to Google.