Grow your Profit with an Advertising Agency for Amazon

What kind of advertisements does Amazon run?

Amazon has three main types of ads to use for online marketing: Sponsored Products, Sponsored Brands, and Sponsored Display advertising.

What products are eligible for Amazon advertising?

Most products are eligible to be advertised on Amazon. However, adult products, used products, and refurbished products on Amazon Marketplace are not eligible for advertising according to Terms of Service.

How much does an advertisement cost on Amazon?

You set your budget and the maximum amount that you are willing to pay when a potential customer clicks on your advertisement. The ideal budget varies depending on your product and the keywords you select, but the average CPC is around $0.77. Most Amazon PPC agencies have their own minimum budget requirements for e-Commerce businesses, so keep this in mind when selecting a digital marketing agency for Amazon.

If you’re not seeking the help of Amazon marketing agencies, your total ad budget can be as low as $1 per day if you want. Just keep in mind that lower daily budgets and lower CPC bids deliver less impressive results.

How does bidding work on Amazon, and how does it affect advertising cost?

By setting the maximum amount you are willing to pay per click, you are submitting a bid for your ads. Like an auction, your bid competes with your competitors’ bids, and Amazon selects the best offer for their ad revenue. This process is repeated for every ad space available and is done automatically in a matter of seconds. This means the higher your CPC bid is, the more likely you are to win optimal ad placements.

Your CPC bid doesn’t affect your daily budget. For example, if have a daily ad spend of $20 and you change your bid from $.25 to $.35, your daily budget will still be $20. However, because it determines how your budget is spent, your CPC budget can affect how long your campaign runs each day and where your ad is most likely to be placed.

How do budgets work for my Amazon ads?

Each advertised campaign has a daily budget that is deducted from each time a shopper clicks on your ad. This means that your daily budget can be used up long before 24 hours have passed. For example, if your campaign has a $20 daily budget and it is advertised on a high-traffic keyword, those $20 dollars can be used up within an hour.

Your advertising budget should be flexible according to how aggressively you want to advertise your product for this reason. We suggest running a campaign for at least two weeks to get enough data to determine what your daily budget should be.

Is my Amazon advertising budget flexible?

Yes, you can increase and decrease your budget, add new search terms, or remove old search terms in real-time. This allows you to adapt and optimize your advertising campaign as you obtain more data.

How do I create an ad on Amazon?

When you are ready to start an advertising campaign, you can set it up through Amazon’s Campaign Manager by yourself or with the help of an internet marketing agency. Amazon has free introductory courses to help you get started.

Why should I use Amazon marketing to promote my product?

Amazon marketing helps increase brand awareness and online sales in a way that Google Shopping ads and social media marketing cannot. By using Amazon as a part of your eCommerce marketing strategy, you can target customers at the exact moment they’re most likely to be shopping. For e-Commerce businesses both on and off Amazon, this allows your ad spend to go directly towards more sales and business growth.

Additionally, Amazon takes eCommerce marketing to a new level with its high-quality consumer data. This means with proper keyword research, your ads are highly targeted. Lastly, a sponsored brand or product using Amazon marketing benefits from appearing higher up in search engine results long after their campaign has ended, resulting in more Amazon sales.

What are Amazon Sponsored Products Ads/Sponsored Brands?

Amazon Sponsored Product Ads is a cost-per-click (CPC), keyword-targeted advertisement in Amazon’s search results. Exact or broad matches, phrases, and negative keywords help ensure your ad is shown to the right audiences.

Sponsored Brands advertising promotes your brand’s logo, a headline, and multiple products to relevant audiences in a similar manner.

Through proper keyword research and the help of an experienced agency, your can target your ad to reach customers who are currently looking for a product or brand like yours. They will be directed to your product listing or store if they click on your ad, resulting in more sales.

What are Amazon Sponsored Display/Product Display ads?

Sponsored Display ads (previously called Product Display ads) are a unique Amazon marketing option that allows e-Commerce businesses of all sizes to easily utilize display advertising. Instead of keywords, Sponsored Display ads on Amazon use consumer data to target customers and can show up on third-party sites as well as on Amazon. They are an affordable and easy way for businesses to target or re-target key audiences.

Where will my Amazon advertisements appear?

These ads can appear on desktop, tablet, and mobile devices. They are displayed within search results or product details pages. When customers click your ad, they are taken to your product listing page or store.

How will your digital marketing agency help with my advertising campaigns?

Our Amazon marketing agency will help make your ads as profitable as possible by taking the guesswork out of creating and managing your campaign. We set your ad campaign up for success from the start by optimizing your campaign’s budget and keywords using a combination of advanced tools and professional experience.

Your time and budget won’t be wasted on learning how to optimize your campaign the hard way. Our Amazon PPC agency has the experience to turn every dollar of your budget into clicks and sales in the most efficient way possible. Lastly, with our digital agency, you’ll never be in the dark regarding your campaign’s performance or the next best steps to take. Our Amazon PPC agency knows how to make an Amazon marketing strategy that’s customized according to your business goals and answer any questions you may have along the way.

How do you find the right search terms to advertise for?

We start with advanced software solutions for keyword research. We then use our years of experience providing Amazon marketing services as a digital agency to strategically select the right terms based on trends, competitive advantage, goals, budget, and more.

My product doesn’t have any reviews, can you help with that?

Yes! We can focus your Amazon marketing strategy on getting more reviews from happy customers in several ways. Unlike other Amazon marketing agencies, we have experience running campaigns for brand new products or businesses. By getting those crucial first reviews, we will help set your Amazon business up for long-term success and more online sales.

I am just getting started on Amazon, will your Amazon marketing agency be able to help me?

Yes, we can! In fact, our Amazon advertising agency can help your new Amazon store with more than just your first digital advertising campaigns and PPC management. We can help set up your account, get you un-gated in selling categories, take professional product images, create email marketing campaigns, find your target market, build your e-commerce site, and much more. From start to finish, we’re one of the best Amazon advertising agencies for all of your Amazon marketing needs.

I am already selling on Amazon, how can you help me?

Our team of professionals can offer a deep look into your account to determine what is working and what is not. AdvertiseMint can provide you with Amazon consultants and a dedicated account manager that will help you avoid wasted ad spend, implement strategic planning for your Amazon PPC campaigns, help optimize your product listings, and more.

Our Amazon agency will get familiar with your e-commerce store and your business goals to provide you with expert insight and a roadmap for scalable, optimized advertising on Amazon.

Can I sell my products FBM and still advertise?

Though we recommend most sellers use Fulfillment by Amazon (FBA), FBM sellers can still benefit immensely from advertising. Our team is familiar with the different challenges and priorities FBM sellers have and have experience with campaign management and paid media for FBM sellers.

What is the difference between FBM and FBA?

FBM stands for Fulfill by Merchant, which means you have to ship the product yourself to the customer when it sells. FBA means Fulfill by Amazon, which means you send your inventory for Amazon to store and ship when a product is purchased. FBA sellers can leverage Prime Shipping for more Amazon sales.