Updated: September 21, 2023
Our team of advertising experts for Amazon uses advanced tactics and years of experience to make sure your products sell. Maximize your revenue with one of the best marketing agencies for Amazon in the industry.
We are a proud member of the advertising partner program for Amazon. Experience Amazon online advertising from experts qualified to take your ad strategy to the next level.
Amazon is more than the preferred shopping platform of over 150 million people – it’s also one of the best and most underutilized ad platforms online. With some of the most high-quality consumer data available, advertising on Amazon allows you to reach the right audiences when they’re most likely to buy.
Getting the most out of your Amazon ads is not easy, though. It’s a highly competitive market where only top-tier campaigns win big.
That’s why top brands and Amazon sellers choose us to create and manage their high-quality, high-performance campaigns. We take the time to get to know your business and goals so we can make every dollar you invest count. With experience both as brand owners and advertisers on Amazon, our digital advertising agency has the technology and expertise to deliver ads that bring results.
“Before I found AdvertiseMint, I had looked into several companies. However, during the vetting process,
I was impressed with their communication and speed at which the projects were completed. It was for this reason that I chose to go with AdvertiseMint, and they continue to impress me with their knowledge, speed and communication.”
– Alex, LITTIL
Whether you’re new to selling on Amazon or you’re looking to optimize your existing Amazon presence, our agency is your one-stop shop for Amazon digital marketing that maximizes sales and revenue. With expertise in hundreds of categories and the ability to handle every aspect of Amazon advertising, we will provide you with successful campaigns that meet your standards, goals, and budget and captivate your customers.
Get The Most ROI From Your Budget: Your digital campaign investments should never feel high-risk. We make sure your Amazon ads budget is used in the best possible way to deliver more traffic and sales through careful optimization.
Reach The Right Audiences on Amazon: Our agency will get your products in front of the right people. Through our advanced targeting strategies, your ads will help you find your ideal customers and increase sales at the lowest possible cost.
Sponsor Your Most Profitable Products: Buyers purchase through Amazon Sponsored ads 3X more often than through Google’s shopping advertisements. Our team will make it simple for your most profitable products to drive even more revenue through Amazon display advertising, sponsored ads, and more.
Any business seeking to increase their sales and revenue through digital marketing will benefit from advertising on Amazon. Whether you’re selling products like books on Amazon exclusively or you have an independent brand with no Amazon store at all, Amazon advertising can help your business grow by:
If you are already selling products on Amazon, or even selling them on your own site, you should be using Amazon Advertising.
If you are selling books on Amazon or on your own site, you should be using Amazon Advertising.
If you are looking to increase your sales volume and revenue, you should be using Amazon Advertising.
If you are looking for a way to increase your holiday or seasonal sales, you should be using Amazon Advertising.
We combine advanced technology and professional passion to deliver the results you want.
No need to purchase expensive licenses for advanced advertising and digital marketing solutions. We leverage leading AI-powered platforms to make data-driven decisions for your advertising campaigns and ensure the most efficient and economical performance possible.
Interpreting important data insights and performance metrics can be time-consuming and confusing. Our experts will collect, analyze, and optimize your ad campaigns and provide you with comprehensive reports on your performance.
We couple advanced solutions and leading industry expertise with passion and creativity that advertising platforms can’t match. Our team is dedicated to understanding your business so we can create campaigns customized according to your strengths, challenges, and goals.
My 20 years of experience in advertising have taught me one thing: The rules are changing. If you are doing things the old way, you will get left behind.
Amazon is leading the way in eCommerce, and you can establish a stronghold in your category if you set your account and ads up the right way. Our team is passionate about Amazon advertising and has helped a variety of sellers increase their sales while improving ROAS. As an Amazon seller myself, I take pride in my team’s passion for the growth and success of the businesses that trust us with their ads.
Get in touch so my team and I can prove why we’re the best choice for you to drive business value through Amazon advertising.
Amazon has three main types of ads to use for online marketing: Sponsored Products, Sponsored Brands, and Sponsored Display advertising.
Most products are eligible to be advertised on Amazon. However, adult products, used products, and refurbished products on Amazon Marketplace are not eligible for advertising according to Terms of Service.
You set your budget and the maximum amount that you are willing to pay when a potential customer clicks on your advertisement. The ideal budget varies depending on your product and the keywords you select, but the average CPC is around $0.77. Most Amazon PPC agencies have their own minimum budget requirements for e-Commerce businesses, so keep this in mind when selecting a digital marketing agency for Amazon.
If you’re not seeking the help of Amazon marketing agencies, your total ad budget can be as low as $1 per day if you want. Just keep in mind that lower daily budgets and lower CPC bids deliver less impressive results.
By setting the maximum amount you are willing to pay per click, you are submitting a bid for your ads. Like an auction, your bid competes with your competitors’ bids, and Amazon selects the best offer for their ad revenue. This process is repeated for every ad space available and is done automatically in a matter of seconds. This means the higher your CPC bid is, the more likely you are to win optimal ad placements.
Your CPC bid doesn’t affect your daily budget. For example, if have a daily ad spend of $20 and you change your bid from $.25 to $.35, your daily budget will still be $20. However, because it determines how your budget is spent, your CPC budget can affect how long your campaign runs each day and where your ad is most likely to be placed.
Each advertised campaign has a daily budget that is deducted from each time a shopper clicks on your ad. This means that your daily budget can be used up long before 24 hours have passed. For example, if your campaign has a $20 daily budget and it is advertised on a high-traffic keyword, those $20 dollars can be used up within an hour.
Your advertising budget should be flexible according to how aggressively you want to advertise your product for this reason. We suggest running a campaign for at least two weeks to get enough data to determine what your daily budget should be.
Yes, you can increase and decrease your budget, add new search terms, or remove old search terms in real-time. This allows you to adapt and optimize your advertising campaign as you obtain more data.
When you are ready to start an advertising campaign, you can set it up through Amazon’s Campaign Manager by yourself or with the help of an internet marketing agency. Amazon has free introductory courses to help you get started.
Amazon marketing helps increase brand awareness and online sales in a way that Google Shopping ads and social media marketing cannot. By using Amazon as a part of your eCommerce marketing strategy, you can target customers at the exact moment they’re most likely to be shopping. For e-Commerce businesses both on and off Amazon, this allows your ad spend to go directly towards more sales and business growth.
Additionally, Amazon takes eCommerce marketing to a new level with its high-quality consumer data. This means with proper keyword research, your ads are highly targeted. Lastly, a sponsored brand or product using Amazon marketing benefits from appearing higher up in search engine results long after their campaign has ended, resulting in more Amazon sales.
Amazon Sponsored Product Ads is a cost-per-click (CPC), keyword-targeted advertisement in Amazon’s search results. Exact or broad matches, phrases, and negative keywords help ensure your ad is shown to the right audiences.
Sponsored Brands advertising promotes your brand’s logo, a headline, and multiple products to relevant audiences in a similar manner.
Through proper keyword research and the help of an experienced agency, your can target your ad to reach customers who are currently looking for a product or brand like yours. They will be directed to your product listing or store if they click on your ad, resulting in more sales.
Sponsored Display ads (previously called Product Display ads) are a unique Amazon marketing option that allows e-Commerce businesses of all sizes to easily utilize display advertising. Instead of keywords, Sponsored Display ads on Amazon use consumer data to target customers and can show up on third-party sites as well as on Amazon. They are an affordable and easy way for businesses to target or re-target key audiences.
These ads can appear on desktop, tablet, and mobile devices. They are displayed within search results or product details pages. When customers click your ad, they are taken to your product listing page or store.
Our Amazon marketing agency will help make your ads as profitable as possible by taking the guesswork out of creating and managing your campaign. We set your ad campaign up for success from the start by optimizing your campaign’s budget and keywords using a combination of advanced tools and professional experience.
Your time and budget won’t be wasted on learning how to optimize your campaign the hard way. Our Amazon PPC agency has the experience to turn every dollar of your budget into clicks and sales in the most efficient way possible. Lastly, with our digital agency, you’ll never be in the dark regarding your campaign’s performance or the next best steps to take. Our Amazon PPC agency knows how to make an Amazon marketing strategy that’s customized according to your business goals and answer any questions you may have along the way.
We start with advanced software solutions for keyword research. We then use our years of experience providing Amazon marketing services as a digital agency to strategically select the right terms based on trends, competitive advantage, goals, budget, and more.
Yes! We can focus your Amazon marketing strategy on getting more reviews from happy customers in several ways. Unlike other Amazon marketing agencies, we have experience running campaigns for brand new products or businesses. By getting those crucial first reviews, we will help set your Amazon business up for long-term success and more online sales.
Yes, we can! In fact, our Amazon advertising agency can help your new Amazon store with more than just your first digital advertising campaigns and PPC management. We can help set up your account, get you un-gated in selling categories, take professional product images, create email marketing campaigns, find your target market, build your e-commerce site, and much more. From start to finish, we’re one of the best Amazon advertising agencies for all of your Amazon marketing needs.
Our team of professionals can offer a deep look into your account to determine what is working and what is not. AdvertiseMint can provide you with Amazon consultants and a dedicated account manager that will help you avoid wasted ad spend, implement strategic planning for your Amazon PPC campaigns, help optimize your product listings, and more.
Our Amazon agency will get familiar with your e-commerce store and your business goals to provide you with expert insight and a roadmap for scalable, optimized advertising on Amazon.
Though we recommend most sellers use Fulfillment by Amazon (FBA), FBM sellers can still benefit immensely from advertising. Our team is familiar with the different challenges and priorities FBM sellers have and have experience with campaign management and paid media for FBM sellers.
FBM stands for Fulfill by Merchant, which means you have to ship the product yourself to the customer when it sells. FBA means Fulfill by Amazon, which means you send your inventory for Amazon to store and ship when a product is purchased. FBA sellers can leverage Prime Shipping for more Amazon sales.
Amazon is the world’s largest online retailer, with over 300 million active customers worldwide. It is also a major player in the digital marketing space, offering a variety of advertising solutions for businesses of all sizes.
There are many reasons why you should use Amazon for marketing. Here are a few of the most important ones:
If you are looking for a way to reach a large audience and generate results, then you should consider using Amazon for marketing. Amazon is a powerful platform that can help you grow your business.
Setting up Amazon Ads is a relatively straightforward process. Here’s a step-by-step guide to help you get started:
By following these steps, you can set up your Amazon Ads effectively and start reaching potential customers on the platform.
To access Amazon Ads, you will need to log in to your Amazon Advertising account or you can access it through Amazon Seller Central. The login process involves the following steps:
It’s important to note that if you don’t have an existing Amazon account, you will need to create one before accessing Amazon Advertising. Creating an Amazon account is free, and you can do so by visiting the Amazon website and following the registration process.
The cost of Amazon Advertising can vary depending on several factors, including the ad type, bidding strategy, competition, and overall campaign performance. Here are some key points to consider regarding the cost of Amazon Advertising:
For more precise information on current pricing and cost estimation, it’s recommended to consult Amazon Advertising’s official documentation or speak with an Amazon Advertising representative.
Amazon Advertising offers various objectives to cater to different marketing goals and strategies. Here are some of the primary objectives available within Amazon Advertising:
It’s important to choose the objective that aligns with your overall marketing goals and campaign strategy. By selecting the appropriate objective within Amazon Advertising, you can optimize your campaigns to achieve the desired outcomes and drive success for your business.
The creative specifications for Amazon Advertising can vary depending on the specific ad format and placement. Here are some general guidelines for common ad types within Amazon Advertising:
These are general specifications, but it’s important to note that specific ad placements or campaign objectives may have additional requirements or limitations. To ensure compliance with Amazon Advertising’s policies and to optimize the visual impact of your ads, it is recommended to consult the official Amazon Advertising documentation and guidelines.
Amazon offers several types of ads within its advertising platform. Here are the different types of Amazon ads you can utilize:
These are the main types of ads available on Amazon Advertising.It’s recommended to explore the official Amazon Advertising documentation and guidelines for more detailed information on each ad type and their respective benefits.
Amazon Advertising has specific ad policies in place to ensure a high-quality and trusted advertising experience for users. Here are some key ad policies to be aware of when using Amazon Advertising:
If you violate any of the Amazon Advertising ad policies, your ads may be rejected or removed. In some cases, you may also be banned from using Amazon Advertising altogether.
Yes, Amazon Advertising has a pixel. The Amazon Advertising pixel is a small piece of code that you can add to your website or landing page. The pixel allows Amazon to track the performance of your Amazon Advertising campaigns and to measure the effectiveness of your ads.
The Amazon Advertising pixel can track a variety of metrics, including:
The Amazon Advertising pixel is a valuable tool for tracking the performance of your Amazon Advertising campaigns. If you are serious about using Amazon Advertising to grow your business, you should add the Amazon Advertising pixel to your website or landing page.
To view successful Amazon ads and gather insights on their performance, you can utilize the reporting and analytics features available within your Amazon Advertising account. Here’s how you can view successful Amazon ads:
Optimize your campaigns: Use the insights gained from the reports to optimize your campaigns. Identify top-performing ads, keywords, or targeting strategies and allocate more budget or refine your targeting accordingly. Likewise, identify underperforming elements and make adjustments to improve results.
Amazon advertising offers several advantages and benefits for businesses, but it also has certain limitations and considerations. Here are some pros and cons of Amazon advertising to help you evaluate its suitability for your marketing strategy:
Pros of Amazon Advertising:
Large audience: Amazon is the world’s largest online retailer, with over 300 million active customers worldwide. This means that your ads have the potential to reach a large audience of potential customers.
Targeted advertising: Amazon allows you to target your ads to specific audiences based on their interests, demographics, and purchase history. This means that you can ensure that your ads are seen by people who are most likely to be interested in your products or services.
Pay-per-click (PPC) advertising: Amazon Advertising is a pay-per-click (PPC) advertising platform, which means that you only pay when someone clicks on your ad. This makes it a cost-effective way to reach a large audience.
High Purchase Intent: Users on Amazon are often in a shopping mindset, actively searching for products and ready to make purchases. This high purchase intent makes Amazon an effective platform for driving conversions and sales.
Data-Driven Insights: Amazon provides detailed performance metrics and data, allowing you to analyze and optimize your campaigns. You can track sales, monitor click-through rates, measure return on ad spend (ROAS), and gain valuable insights to refine your advertising strategy.
E-commerce Integration: Amazon advertising seamlessly integrates with the e-commerce aspect of the platform. Users can easily transition from viewing an ad to making a purchase, creating a streamlined customer journey.
Cons of Amazon Advertising:
Cost: Amazon Advertising can be expensive, especially if you are targeting a large audience or if you are using high-value keywords.
Competition: Amazon Advertising is a popular advertising platform, so there is a lot of competition landscape. This means that you may have to pay more for ad space, and your ads may not be as visible as you would like.
Complexity: Amazon Advertising can be complex to set up and manage. If you are not familiar with online advertising, you may need to hire a professional to help you.
Limited Brand Control: While Amazon provides branding opportunities, your brand’s presence within the platform is still within Amazon’s controlled environment. This can limit your ability to fully customize the shopping experience and brand presentation.
Limited Customer Data: While Amazon provides useful advertising insights, it has certain limitations in terms of customer data access compared to other advertising platforms. Some demographic or personal information may be more restricted.
Platform Dependence: Relying heavily on Amazon for advertising means being subject to any policy changes, algorithm updates, or changes in platform dynamics that can impact ad performance and strategy.
Third-Party Seller Competition: If you’re a third-party seller on Amazon, you may face competition from other sellers for ad visibility within product listings, which can affect your ad performance and sales.
Overall, Amazon Advertising is a powerful online advertising platform that can be a great way to reach a large audience of potential customers. However, it is important to weigh the pros and cons carefully before deciding whether or not to use it.
Amazon Advertising is a powerful online advertising platform that can be a great way to reach a large audience of potential customers.
Here are some of the most valuable benefits of Amazon Advertising:
Amazon Advertising is a powerful online advertising platform that can be a great way to reach a large audience of potential customers and achieve your business goals.
To maximize the effectiveness of your Amazon Advertising campaigns, it’s important to follow best practices that can help optimize your ads and drive better results. Here are some Amazon Advertising best practices to consider:
By following these best practices, you can enhance the effectiveness of your Amazon Advertising campaigns and achieve your marketing objectives more effectively.
Both Amazon Advertising and Facebook Advertising are powerful online advertising platforms that can be used to reach a large audience of potential customers. Here’s an overview of some key aspects to consider when comparing Amazon Advertising and Facebook Advertising:
Ultimately, the choice between Amazon Advertising and Facebook Advertising depends on your specific business objectives, target audience, and the nature of your products or services. ssess your goals, target audience, and budget to determine which platform aligns best with your overall marketing objectives.
The Amazon ads algorithm plays a crucial role in determining the visibility and placement of ads within the Amazon platform. While the exact details of the algorithm are proprietary and not publicly disclosed, here are some key factors that influence how the Amazon ads algorithm works:
Amazon regularly updates its algorithm to improve the user experience, ad relevance, and overall performance of the advertising platform. Advertisers should stay informed about best practices, monitor their campaign performance, and make data-driven optimizations to maximize the effectiveness of their ads within the Amazon ecosystem.
Creating an effective Amazon marketing strategy involves a combination of careful planning, optimization, and continuous monitoring. Here are key steps to help you develop an effective Amazon marketing strategy:
Amazon is a competitive marketplace, so staying agile and adaptable is crucial. Regularly evaluate your strategy, stay informed about changes on the platform, and engage with customer feedback to continually improve your Amazon marketing efforts.
To effectively target the right audience on Amazon ads, you can utilize various targeting options available within the Amazon Advertising platform. Here are some key steps to target the right audience:
Regularly reviewing and optimizing your targeting strategy is essential to effectively reach the right audience on Amazon ads.
Here are some tips for creating effective Amazon ads:
By following these tips, you can create effective Amazon Ads that will help you reach your business goals.
Measuring the success of your Amazon ads is crucial to understand their performance and optimize your advertising strategy. Here are some key metrics and approaches to help you measure the success of your Amazon ads:
You can track the performance of your Amazon ads using the Amazon Ads Campaign Manager. The Campaign Manager provides a variety of reports that you can use to track the performance of your campaigns.
Optimizing your Amazon ads for maximum return on investment (ROI) involves continuous monitoring, analysis, and strategic adjustments. Here are some key steps to optimize your Amazon ads for better ROI:
Stay up-to-date with Amazon’s best practices and guidelines to ensure compliance and maximize the effectiveness of your advertising efforts.
AdvertiseMint is a full service advertising agency that specializes in performance. This means all aspects of our team are focused around growing your business and increasing your sales, leads or app installs.
The AdvertiseMint HQ is located in Hollywood, California, however after covid, we enabled our advertising and creative experts to work remotely from all over the United States. This allows for an improved work/life balance with our team and thus, improved performance. While our team members may not always be in the same office, we utilize the latest tools for virtual meetings, digital collaborations and AI to ensure we’re completing our work efficiently so performance continues to increase.
We’re passionate about performance and want to grow your business. To accomplish this, we focus on three main elements. The first is hiring Elite individuals, these are media buyers and creative individuals that are striving everyday to be the best in their fields. The second is Technology, we utilize the latest in AI or machine learning tools to help get better results faster. The third is performance, if we have the right talent using the right tools, performance will increase and your company will thrive.
AdvertiseMint has been a leading advertising agency for the past 10 years. With over $500M in ad spend managed, our team has helped hundreds of companies increase sales and grow their business. We realize your business is unique and requires a custom approach towards your audience, advertising and analytics.
AdvertiseMint charges an agency rate based on a percentage of ad spend. Our pricing is transparent and is the same for all our clients. You can view AdvertiseMint pricing online. The agency rate ranges from 25% to 5% of the total monthly ad spend that AdvertiseMint managers for you. Our minimum budget requirement is $10,000 per month spent on advertising. There is no limit on the number of ad platforms you can run ads on. This amount covers certified media buyers, video editors and graphic designers to help ensure your results are increasing. Any customized projects or deliverables are billed at $150/hour.
When you sign up with AdvertiseMint, the first seven days is for onboarding. This is where the team will review your business information, competitors, branding, creative guidelines and perform an account audit for each advertising platform. The team will set up an initial onboarding call and then select a time to meet each week to review results and discuss what’s next. Each month, you’ll receive a custom report detailing progress.
We really believe you’ll love working with the AdvertiseMint team. Our team is dedicated to being elite at what we do. We strive to be leaders in our industry, staying on top of the latest tools, features and systems that can help improve results. One of the biggest differences between our agency is that many of our team members run their own side businesses and spend their own money on advertising. This means we understand that each dollar matters when it comes to advertising. Everything must be measured by performance and if something isn’t working, that’s an exciting moment for our team because we get to wipe the slate clean and try a new approach.
When you are reviewing agencies, you should consider the following elements – Leadership of the agency, expertise in the desired ad platforms or media placements, team size and location, along with cost structure.
AdvertiseMint guarantees that we’ll continue to work until your results are met. While AdvertiseMint would love to offer guarantees on advertising, it simply is not possible. There are many moving components with ad platforms that involve algorithms, technology and elements that we simply do not control or have access to.
When you sign up with AdvertiseMint, the team will set up weekly or bi-weekly calls with you to review performance and discuss the next steps with your campaigns. The team will also send over monthly reports discussing trends, analytics and elements causing performance to increase or decrease, along with our suggestions for moving forward.
AdvertiseMint uses a technology stack that includes the ad platforms and third party tools like Google’s Looker Studio. Our goal is to build any reports needed to ensure we can understand the changes in the campaign performance and how to continually optimize it.
The world of advertising moves very fast. The way we stay on top of things is by having a team of elite individuals that are dedicated towards being the best at what they do. This means they are consistently learning and monitoring their industry to stay a step ahead of the competitors. This consistent desire to learn keeps them on the forefront and then new features or strategies are discussed in our daily team meetings.
The top strategies we use is to follow the performance and focus on the elements that will make the biggest impact. This breaks down to two areas. Media buying and ad creatives. It’s essential that ads are shown to the correct audience and with the correct campaign structure. Ad creatives are also becoming more essential than ever. It’s important to have a consistent stream of unique content going to your consumers.
AdvertiseMint requires a 3 month commitment to begin. This gives us the time needed to get up to speed with existing ad account structure and begin building out a strategy that improves results. After the 3 months are up, the contract is renewed on a month-to-month basis.