Marten Bjork /  Unsplash Maintaining a professional social media account, such as an account with LinkedIn, is important in today’s modern hiring process. In fact, hiring managers continue to check applicants’ online presence. Moreover, there are organizations that require candidates in marketing, … [Read more...]

The Stories feature, originated by Snapchat, has been such a hit with users across social media platforms that many companies have appropriated it. Both Facebook and Instagram have their own versions, and even Pinterest is trying it out. The next platform to adopt Stories may come as a surprise: … [Read more...]

LinkedIn is unmatched among social media platforms for B2B content marketing. For one thing, the social media giant boasts the largest audience of business professionals looking for new hires, new products, and new information and tools to increase their productivity and profitability.  For … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency LinkedIn is adding new information to Salary Insights to help job seekers potentially increase their earnings. Additionally, the platform is expanding LinkedIn Salary to more regions. According to Social Media Today, Salary … [Read more...]

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Hashtags. We see them on Twitter, Instagram, and Facebook. They’re fun tags that make posts more searchable. When used effectively, hashtags are a useful marketing tool for your social media strategy. But can you use hashtags on LinkedIn? Absolutely. Although this wasn’t always the case (LinkedIn … [Read more...]

You can discover valuable information about your customers by tracking their activity on your business’s website. Various coding tools are available to help you track behaviors so you can measure the success of your ad campaigns and find insights into what you should change. The Facebook Pixel is … [Read more...]

As a busy business owner, you may be too busy to manage your own LinkedIn ads. For that reason, you may have hired an agency to manage your LinkedIn account. However, before working with your agency, you must first grant access to your LinkedIn ad account. When granting access, you can assign … [Read more...]

With the growing popularity of video (Facebook jumped from one to eight billion video views in fourteen months), LinkedIn understandably develops their own video feature. Yesterday, LinkedIn introduces a Q&A video feature for influencers. These 30 second videos provide a space for Influencers to … [Read more...]