AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / LinkedIn / How to Properly Use LinkedIn Hashtags

May 22, 2018

How to Properly Use LinkedIn Hashtags

Hashtags. We see them on Twitter, Instagram, and Facebook. They’re fun tags that make posts more searchable. When used effectively, hashtags are a useful marketing tool for your social media strategy.

But can you use hashtags on LinkedIn? Absolutely. Although this wasn’t always the case (LinkedIn rolled out hashtags in 2016), LinkedIn does allow users to include hashtags when posting a status update on the platform to make it easier for them to browse and discover other posts containing similar hashtags.

Hashtags on LinkedIn work similarly to hashtags on Facebook, Twitter, and Instagram. When you include a hashtag in a status update, users who search that hashtag or click on an identical hashtag in someone else’s status update will see your post along with others in their search results. The biggest difference, however, is the hashtags you use on LinkedIn should be business oriented, whether you’re marketing your business to potential customers or marketing yourself to potential employers.

What Is a Status Update?

Status updates on LinkedIn are like Facebook status posts. You can either write a few sentences (or en entire paragraph, even) post an article or link to a website or video, or upload an image or video.

Brenda Meller (Zawacki), a marketing consultant, offered some examples of status updates in an article she shared on LinkedIn. In one example, a user announces a new professional role he acquired at an organization. In another example, to spark engagement, Meller tagged another user in her status update about some professional business advice he gave to her in an in-person conversation they had. Meller also shared an example of including photos in a status update by sharing pictures taken during a business event in which she was a guest on a panel.

Our Editor Anne Felicitas writes a LinkedIn status update with hashtags.

What Is the Proper Way to Use Hashtags in Status Updates on LinkedIn?

The primary purpose of hashtags on LinkedIn is to engage and network with other users. You can either create your own hashtags and hope others pick up on your trend, or you can use popular hashtags to help you appear higher up in search results.

The hashtags you use on LinkedIn should relate to your professional passions or goals in some way. They should be short, easy, and relevant. For instance, a hashtag can be as simple as #LinkedInHashtags. They can be used at the end of your status update or they can be incorporated within the context of the post. Here’s an example: “Check out my latest article about #LinkedInHashtags for some #socialmediamarketing tips. I’d also love to hear your feedback! #LinkedInConnections.” In this example, the author writes about social media marketing, so the hashtags are related to the post.

Amy Jones, a creative strategist, says in an article posted on LinkedIn that you should avoid using hashtags that are too general. Here are examples of bad hashtags: “Check out my latest #article about #LinkedIn #hashtags for some #social #media #marketing tips. I’d also love to hear your feedback! #Networking.”

You also don’t want to use random hashtags that have nothing to do with your professional profile or business. Status updates filled with irrelevant hashtags come across as spammy and annoying to other users, hurting your credibility.

In her article, Jones provides a list of hashtags used on LinkedIn. Below are a few you can use as examples to inspire your own use of hashtags:

#1MinMillenial by Goldie Chan and Fyiona Yong
#30DaysOfValue by Ali Akbar
#30DS by Eli Hochberg, Ben Rea, and Josh Jurkovich
#4C by Judd Borakove, Gilad Rosinger, and Avery Konda
#4In4Challenge by Paul Carrick Brunson
#5Videos by Fahad Mohammed, Mike Morgan Ph.D., and Goldie Chan
#AccessForAll by Goldie Chan, Brian Wallace, and Sarah Snow
#BERHOFFNetwork by Brett Berhoff
#BrandIn30 by Jake Jordan
#BridgeConnections by Sumandeep Sing
#GetLouder by Angelo Giallombardo
#GoalsTogether by Goldie Chan, Manu Goswami, Michaela Alexis, and Aaron Orendorff

What Are the Benefits of Using Hashtags on LinkedIn?

Social Media Marketing Strategist Mindi Rosser talks about the benefits of hashtags in her article shared on LinkedIn. She notes the following benefits in her article:

  • They help LinkedIn identify topics that are important and relevant to users.
  • They improve search engine optimization within the platform, which means they will also help your posts appear in Google search results.
  • They promote engagement and professional connections.
  • They make status updates more interesting (when they’re relevant).
  • They help you identify trends that may be useful to your marketing strategy.

What Other Ways Can You Use Hashtags on LinkedIn?

Our Editor Anne Felicitas includes a hashtag in her comment.

Status updates are one of the places where you can use hashtags. You can also use hashtags in the comments section and in articles you publish on LinkedIn. To do the latter, just before you publish your article, you can include relevant hashtags in the box that says “Tell your network what your article is about. Use #tags to help others find it.” LinkedIn will use the words and phrases within your hashtags to make your article appear in users’ search results.

It’s time to improve your #socialmarketinggame and use hashtags to make those #relevantconnections.

Comments

comments

Article by Anna Hubbel / LinkedIn

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.