AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Google / 6 Reasons to Bid on Your Own Brand Terms in AdWords

November 3, 2018

6 Reasons to Bid on Your Own Brand Terms in AdWords

Anna Hubbel, writer at AdvertiseMint, Facebook advertising company
Raw Pixel / Unsplash

The word “bid” often makes you think expensive or costly. You might think it’s unnecessary or pointless to bid on your own brand terms in Google AdWords to boost your brand’s appearance in search results. If you already rank number one in organic search results, why bother, right?

Actually, there’s very good reason to bother. In fact, there are six reasons in particular why you should bid on your own brand terms in AdWords. This article will detail those reasons so you can run a successful AdWords campaign and appear on top of search results.

1. Keep Competitors from Stealing Valuable Clicks

If you aren’t bidding on your own brand terms, you can bet your competitors will. Your rivals would like nothing better than to use your own brand against you to steal away valuable clicks that would otherwise result in a guaranteed sell for you.

When customers search for your brand term, they are specifically looking for you, which means they are a very good buying prospect. But if their search takes them to your competitor because you failed to bid on your own brand terms, you would not only lose a valuable click, but you would also lose it to someone stealing away your business.

iSpionage offers a good example. If Wordstream, which ranks number one in both organic and paid search results, didn’t bid on its own brand terms, the search result for its competitor, FishGoogle, would appear at the top. FishGoogle uses the brand term “Wordstream” in the ad’s headline “Better Than Wordstream.”

Image Courtesy of iSpionage

2. Save on Cheap Cost Per Clicks

Did you know that the cost per click (CPC) for branded terms is cheaper than your average CPC? Well, it is. According to iSpionage, if your average CPC is $1.50, you can buy branded clicks for 30 cents.

If you rank number one in search results, you may have earned a percentage of those clicks at no cost, but buying branded clicks helps prevent competitors from stealing your clicks. Since it’s so cheap, it’s definitely worth it.

3. Drive More Traffic

More clicks mean more traffic to your brand’s website, which means more sales. According to a Bing study of click yield for brand’s that rank number one organically, as well as with their own brand ads, the yield for brands with both number one ranks was higher than those with just the organic rank. Specifically, brands with both ranks generated an 88 percent yield, in contrast to the 56 percent yield for just the organic rank.

Image Courtesy of iSpionage

It is true that paid results eat up about 18 percent of clicks otherwise gained from just an organic number one rank. However, it’s a small sacrifice to make for a 32 percent increase in traffic.

Image Courtesy of iSpionage

4. Occupy More Search Results Space

Bidding on your own brand terms ultimately helps you occupy more search engine results page (SERP) space. While taking up the number one rank in organic search is very important in brand exposure, you double that exposure when you also rank number one in paid search. It’s yet another way to keep your competitors further down the SERP list.

In the image below, see how HubSpot both ranks high in paid search and in organic search, making it a more prominent presence than its competitors.

Image Courtesy of iSpionage

5. Write Customized Ad Copy

With organic search results, Google is the ultimate decision maker for which page title and meta description is shown. In contrast, paid search allows you to experiment with different ad copy, customizing the primary message you want your audience to see. You even have the capability of testing out which ad copy performs best. Being able to write customized ad copy helps you acquire all the clicks you can possibly get for your brand.

6. Get Better Return on Investment

You can run all kinds of marketing campaigns, whether they be on social media or even offline, but everything almost always leads back to a Google search of your brand. By bidding on your own brand terms, you can ensure that you’re on that search results page waiting for your audience with open arms. When you are, you open the door to more clicks, which means more traffic, which ultimately means more revenue.

Return on investment is the primary goal of most campaigns. You improve your ROI by taking away your competitors’ opportunities to out-market you and getting your brand to the top of search results, both organic and paid.

It’s time for you to take the AdWords scape by storm.

Written by Anna Hubbel, writer at AdvertiseMint, Facebook advertising company

Comments

comments

Article by Anna Hubbel / Google

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.