What drives both Snapchat's and the fast food industry's need to be instantaneous? Only the most influential generational audience: Millennials. This prominent demographic, which consists of 16- to-36-year-olds, like it fast, fun, and instantaneous. To attract this demographic, some fast food … [Read more...]

If you are advertising on Snapchat and looking to hire an agency, AdvertiseMint would love to help you succeed. Here are the steps you'll need to follow in order to add AdvertiseMint to your Snapchat ad account. If you already have a Snapchat ad account set up, proceed to Step 5. 1: Create a … [Read more...]

One thing that has continued to put Instagram Stories in the lead against Snapchat is the ease of discovery. Users can easily discover content, celebrities, personalities, and businesses. Now, Snapchat is violating its steadfast aversion to discovery and branding with its latest rollout of links and … [Read more...]

The next big thing for Snapchat could be location-based messaging. TechCrunch recently learned that Snap Inc. acquired AR (augmented reality) location startup Drop's intellectual property in 2015. Specifically, it acquired Drop's location-based messaging patent. The basic functionality of Drop … [Read more...]

Location targeting is growing as a key function for any ad marketing agency, and Snap Map just rolled out to make the process even easier. Snap Map—Snapchat's newest feature—allows users to share their current location with other users. Friends can view locations on a map, which updates each time … [Read more...]

How do we know that Snapchat advertising works? Simple. We know from others who have seen and conquered the Snapchat advertising scene. Here are three Snapchat advertising campaign success stories to give you confidence in your campaign. 1. NBC's Hairspray Live! To promote the premiere of … [Read more...]

If you've been an avid Facebook junkie for years, breaking into the topsy-turvy Snapchat network can be intimidating. What's a Story? Why do your Snaps disappear? What in the world is an AR lens? The best way to really learn all the features is to dive right in and play around with the app … [Read more...]

It can be difficult to take a fun Snapchat video while keeping your thumb pressed to the screen. All it takes is a slight slip to cut short the fun in what could have been an awesome video. But there's good news for iPhone users (and starting 2019, Android users!). It's possible to change the … [Read more...]