Not every business wants to pay hundreds of thousands of dollars to create custom geofilters or lenses in a Snapchat advertising campaign. Fortunately, there are multiple ways to benefit from the app without spending a dime. 1. Promote Events, Deals, or New Products Even businesses can … [Read more...]
How to Add a Member to Snapchat’s Ad Manager
In a previous post, you learned how to create a Snapchat ad account. Great, congratulations! However, like all advertising agencies, you cannot manage an ad account on your lonesome. In fact, it’s impossible to keep an agency running without other members helping you, such as account managers, … [Read more...]
How to Create a Snapchat Attachment Ad
A few days ago, AdvertiseMint gained access to Snapchat’s Ad Manager. As we explored the dashboard, we took screen shots to give to you, our loyal readers. First we took screenshots to show you how to create a Snapchat ad account. Then we took screenshots to show you how to create your first … [Read more...]
New Snapchat Prompt Asks Users to Enable Location for Basic Filters
Snapchat wants to get even closer with its users, now requesting users to enable location services before accessing basic filters. When location services are disabled, a message appears prompting the user to identify their location in order to access filters with "different colours, the weather, … [Read more...]
How to Set Up a Snapchat Ad Account
As previously mentioned, Snapchat launched Ad Manager, its imitation of Facebook’s ad management dashboard, Business Manager. Unlike Business Manager, however, you must contact one of Snapchat’s representatives and request access to the dashboard. Once the representative determines that your agency … [Read more...]
Snapchat Ad Policies 101: Keeping It Fun and Safe
Snap Inc. continues to drive the point that Snapchat is a creative social network, fostering self-expression and originality. As such, the company distinguishes itself from other social networks as the preferred platform for young users. So it comes as no surprise that the Snap Inc. Advertising … [Read more...]
3 Companies That Do It Right: Snapchat Advertising
Although teens and young adults take to Snapchat rather quickly, it’s not as easy for advertisers. There’s strategy involved, but strategizing too much can ruin the magic. But with new filters and AR Lenses rolling out, Snapchat offers companies and brands more ways than ever to reach … [Read more...]
Snapchat vs. Instagram: Snapchat Still Has a Chance
With Facebook and Instagram's outpour of Snapchat copycat features, it would seem that Snap Inc. doesn't stand a chance as a dominant social media network. Additionally, after the company's Q1 2017 earnings report came out lower than expected, the network's future looks bleak. Previously, one … [Read more...]
Snapchat to Launch 3 New Ad Products
Despite Facebook’s attempts to extinguish its rival once and for all, Snapchat still survives, thanks to its loyal users, who have yet to abandon the app for Instagram, and its advertising-friendly features. Snapchat’s CEO Evan Spiegel, who previously expressed his aversion to ads in his app, now … [Read more...]
Snapchat Sneaks in Business Location Geofilter
Local businesses that seek to increase their social media exposure should explore the latest geofilter Snapchat has slyly implemented. The new geofilter, individuals discovered Tuesday in New York City, identifies nearby businesses in white text at the bottom of your Snap. The new geofilter was … [Read more...]
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