AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / Snapchat Success Stories to Give You Confidence in Your Campaign

June 12, 2017

Snapchat Success Stories to Give You Confidence in Your Campaign

June 9, 2017

snapchat advertising agency logo

How do we know that Snapchat advertising works? Simple. We know from others who have seen and conquered the Snapchat advertising scene.

Here are three Snapchat advertising campaign success stories to give you confidence in your campaign.

Check out successful @Snapchat #advertising #campaigns. #digitaladvertising #inspiration Click To Tweet

1. NBC’s Hairspray Live!

Photo Courtesy of Snapchat

To promote the premiere of Hairspray Live, NBC used Snap Ads and Sponsored National Lenses. NBC also used Snapchat’s age and Lifestyle Category reach to direct its exposure to users within the 18 and over age range.

The final numbers from the campaign: over 26 million views, a 122% increase in Self-Reported Viewing via ad exposure, and over 29.7 million Lens Plays.

2. Kraft Mac & Cheese

Photo Courtesy of Snapchat

Kraft decided to make mac and cheese even more fun (if that’s possible!) by developing a sponsored lens campaign. The campaign was launched to promote the company’s recent effort of removing artificial flavors, preservatives, and dyes from its product. They made the lens into a game in which users tried to catch mac and cheese noodles in their mouths.

The final numbers from the campaign: a reach of 20 million Snapchatters, a 13% lift in purchase intent, and 20 seconds of average lens play time.

3. Benefit Cosmetics

Photo Courtesy of Snapchat

When Benefit Cosmetics wanted to promote their new brow collection, they decided to partner with Snapchat to make it a fun experience. The company used sponsored lenses to show users what their eyebrows could look like after using the product. Additionally, they created chain geofilters, including the names of retail partner locations such as Macy’s.

The final numbers from the campaign: over 36 million views, an 18% lift in purchase intent, and 26 seconds of average lens play time.

Other companies or brands with Snapchat success stories include RetailMeNot, X-Men: Apocalypse, Boxed, Now 61, and Episode.

Comments

comments

Article by Anna Hubbel / Snapchat / snapchat

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

Here Are All of the Updates About iOS14

Facebook Is Changing Attribution Settings As a Result of the iOS14 Update

How to Go Viral on TikTok: From 0-100K Followers Fast

How to Integrate Email Marketing with Your Social Media Efforts

Snapchat Lowers Daily Minimum Spend to $5

Facebook Now Limits the Number of Ads You Can Run Per Page

AdvertiseMint Awards $2,500 Scholarship to 2020 Winner, Alexandra Bunting

6 Ways to Humanize Your Brand and Make It More Relatable in 2021

6 Tips That Work to Onboard Ecommerce App Users

A Guide to Using Facebook’s A/B Testing Feature, Plus Best Practices

AdvertiseMint

  • About
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ
  • Write for Us
  • Press

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.