Geofilter Your Next Big Event!
It may be surprising, but Snapchat users don’t believe they have enough geofilter overlays. So, now they can make their own and define the areas that they’ll show up. Users can choose areas that are a minimum of 20,000 square feet – about the size of your office – to 5,000,000 square feet – a few blocks. Let the territory battles, begin! These custom filters will stay live from an hour to thirty days so you can always get a second chance to reclaim your hood. However, they would also be excellent to use for weddings, graduations parties, etc.
The best part is that they are reasonable priced, starting at just $5 a pop. That is the price of an eight-hour Friday night event in a major city. Be aware that this money only places the filter on the app. At this time, Snapchat isn’t offering to design the images. Prices can change depending on the time and amount of space that the filter covers.
So, how do you do it? You can design your own filter and submit it through Snapchat’s online portal. Once your image is uploaded, define the areas where users will get the option to use the filter and then choose the time and dates that you want it to be available. Snapchat is promising to approve your filter within one business day. Although, we don’t think that you have to worry about your filter being approved because Snapchat let a sponsored geofilter criticizing presidential candidate, Hillary Clinton go live.
Let’s congratulate Snapchat on finding another way to monetize after the closure of the SnapChat lens store earlier this year. Although they lost that profit, they do still monetize through sponsored lenses and filters. Guess what? The sponsored lenses (video filters that go over selfies) can sell for anywhere between $450,000 and $750,000 for one day. McDonald’s was the first branded geofilter when it debuted last summer. Even though Snapchat hasn’t announced how much they charge for those sponsorships, we know that Snapchat does charge advertisers $20 for every 1,000 video ad views. Oh, by the way – these filters are only available in the US, UK and Canada.
