June 14, 2017
Snapchat’s plan to produce original content for TV show streaming is already coming along nicely with positive responses, according to Business Insider. The project is steadily producing original content created by major television networks.@Snapchat revolutionizes TV with #SnapchatShows. #mobiletv Click To Tweet
Snap has acquired 13 media partnerships since last fall, Business Insider reports. Among these are NBCUniversal, Scripps Networks Interactive, A+E Networks, Walt Disney’s ESPN, and the NFL.
How It Works
Each episode in a Snapchat show lasts approximately three to five minutes. Users access episodes through Snapchat Discover, where the video will last only 24 to 48 hours since posting before it disappears. To ensure you don’t miss a new episode, you can subscribe to your desired Snapchat show.
According to Digiday, Snap Inc. offers extensive involvement to networks during the development and production stages for a Snapchat Show.
The Numbers Don’t Lie
- Phone Swap, Vertical Networks’ Snapchat show, garnered 10 million viewers per episode. A+E’s Second Chance obtained 8 million views from its first season.
- The Snapchat app reaches 45% of users within the 18- to-34 age range in the U.S. Of those users, 87% cannot be reached by a TV network.
- Business Insider expects global ad spending for mobile usage to increase from the $66 billion recorded in 2016 to $196 billion in 2020.
A Television Revolution
As more viewers choose Netflix, Hulu, and Amazon Prime over regular cable television, Snap is going along for the ride. Essentially, Snapchat bears similarities to cable television, but as a mobile platform. Users even have a restricted time window for watching their favorite shows as they would with regular TV.
Snapchat shows may just be the niche that pulls the social network ahead of its competitors. In other words, television is not going away. It’s simply being redefined.