We all have that one friend who constantly sends Snapchat Stories or sends the most generic Snaps. How do you respond to a Snap of a mug or a fax machine? Eventually, you stop viewing that friend's Stories because they just post far too much about nothing. Here's a list of the five Snapchat Dos … [Read more...]
Limitless Snaps Allows Users to View Snaps Again and Again
The day Snapchat users have long awaited for has finally arrived. The latest Snapchat update allows users to set their Snap timers to infinity. Snap Inc., the parent company of Snapchat, made the announcement on Tuesday. Now instead of losing a Snap after a maximum duration of 10 seconds or … [Read more...]
Snapchat Q1 2017 Earnings Report Highlights
This afternoon Snapchat had its Q1 2017 earnings report. Here are the highlights. Average Daily Active Users Snapchat has 166 million users globally. From that 166 million, 55 million come from Europe, 71 million from North America, and 40 million from the rest of the … [Read more...]
Snapchat Seeks Original Content for TV Show Streaming
It's lights, camera, action for Snapchat! In recent months, the trendy video deity has landed deals with numerous television networks to develop Snapchat original videos consisting of three- to-five-minute episodes for regular streaming. Major television networks such as NBCUniversal and Scripps … [Read more...]
Snapchat Raises the Bar with Self-Serve Ad Manager
Snapchat recently upped its game in the social media advertising pyramid. With the launch of its new self-serve ad manager on May 4, Snapchat seeks to extend its customer reach with a platform that appeals to all business types. The self-serve ad manager will allow businesses to conveniently … [Read more...]
The 6 Types of Snapchat Ads You Should Know About
Because Snapchat advertising is currently not as popular as Facebook and Google advertising, data, guides, how-tos, and other information about Snapchat ads are scarce. With this lack of information comes the lack of knowledge—you likely know so little about Snapchat ads. Two types of Snapchat … [Read more...]
Snapchat’s Ad Features Could Make It a Social Commerce Player
Snapchat is testing two new ad units: deep links and auto-fill. Deep links, which already exist on Facebook and Instagram, allow customers to swipe up to learn more about the product on the ad. After swiping up, customers can tap the image to visit the product page from which they can purchase … [Read more...]
Snapchat Opens API, Prepares for an Advertising Gold Rush
Snapchat recently announced the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have … [Read more...]
Snapchat Acquires Startup with 3D Selfies
It turns out that a couple of months ago, Snapchat acquired a startup called Seene (previously Obvious Engineering). Seene lets you capture 3D selfies from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format … [Read more...]
15 Reasons That Will Convince You to Advertise on Snapchat
In 2015, six billion videos were posted every day to Snapchat from its 100 million daily users. The platform now has 190 million daily active users worldwide. According to Statista, Snapchat generated 10 billion mobile video views per day as of May 2016. Snapchat advertising is a lucrative business … [Read more...]
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