Although teens and young adults take to Snapchat rather quickly, it’s not as easy for advertisers. There’s strategy involved, but strategizing too much can ruin the magic. But with new filters and AR Lenses rolling out, Snapchat offers companies and brands more ways than ever to reach … [Read more...]

With Facebook and Instagram's outpour of Snapchat copycat features, it would seem that Snap Inc. doesn't stand a chance as a dominant social media network. Additionally, after the company's Q1 2017 earnings report came out lower than expected, the network's future looks bleak. Previously, one … [Read more...]

Despite Facebook’s attempts to extinguish its rival once and for all, Snapchat still survives, thanks to its loyal users, who have yet to abandon the app for Instagram, and its advertising-friendly features. Snapchat’s CEO Evan Spiegel, who previously expressed his aversion to ads in his app, now … [Read more...]

Local businesses that seek to increase their social media exposure should explore the latest geofilter Snapchat has slyly implemented. The new geofilter, individuals discovered Tuesday in New York City, identifies nearby businesses in white text at the bottom of your Snap. The new geofilter was … [Read more...]

We all have that one friend who constantly sends Snapchat Stories or sends the most generic Snaps. How do you respond to a Snap of a mug or a fax machine? Eventually, you stop viewing that friend's Stories because they just post far too much about nothing. Here's a list of the five Snapchat Dos … [Read more...]

The day Snapchat users have long awaited for has finally arrived. The latest Snapchat update allows users to set their Snap timers to infinity. Snap Inc., the parent company of Snapchat, made the announcement on Tuesday. Now instead of losing a Snap after a maximum duration of 10 seconds or … [Read more...]

This afternoon Snapchat had its Q1 2017 earnings report. Here are the highlights. Average Daily Active Users Snapchat has 166 million users globally. From that 166 million, 55 million come from Europe, 71 million from North America, and 40 million from the rest of the … [Read more...]

It's lights, camera, action for Snapchat! In recent months, the trendy video deity has landed deals with numerous television networks to develop Snapchat original videos consisting of three- to-five-minute episodes for regular streaming. Major television networks such as NBCUniversal and Scripps … [Read more...]

Snapchat recently upped its game in the social media advertising pyramid. With the launch of its new self-serve ad manager on May 4, Snapchat seeks to extend its customer reach with a platform that appeals to all business types. The self-serve ad manager will allow businesses to conveniently … [Read more...]

Because Snapchat advertising is currently not as popular as Facebook and Google advertising, data, guides, how-tos, and other information about Snapchat ads are scarce. With this lack of information comes the lack of knowledge—you likely know so little about Snapchat ads. Two types of Snapchat … [Read more...]