AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / 5 Dos and Don’ts of Snapchat: A Basic Guide

May 11, 2017

5 Dos and Don’ts of Snapchat: A Basic Guide

May 11, 2017

Follow these do's and don'ts of Snapchat to build your following.

We all have that one friend who constantly sends Snapchat Stories or sends the most generic Snaps. How do you respond to a Snap of a mug or a fax machine? Eventually, you stop viewing that friend’s Stories because they just post far too much about nothing.

Here’s a list of the five Snapchat Dos and Don’ts both individuals and advertisers should keep in mind when Snapchatting.

[bctt tweet=”Avoid the 5 Don’ts of @Snapchat. #digitaladvertising” username=””]

The 5 Dos

  1. Use humor. Snapchat is unique from other networks because of its ability to capture the instantaneous, fun (and sometimes embarrassing) moments. There’s a reason the app has so many silly filters. Even something very basic can be spiced up with a voice and/or face changer. It won’t only make your recipients happy—it will make you happy too.
  2. Include some kind of action or call-to-action. You want to make your viewer react in some way, even if it’s just through thought or laughter.
  3. Create your own style. Use the impromptu purpose of Snapchat to let your individuality shine through. For example, instead of sending a staged selfie Snap, send one of yourself dancing ridiculously to silly music.
  4. Be consistent. You don’t want to be sending Snaps all the time, but a steady flow or minimum of at least twice a day allows you to maintain a following. If you only Snap once every couple of months, you’re not going to increase your Snapchat following.
  5. Track your Snap views to calculate click-through rates. For marketers or individuals looking to increase engagement and following, it’s a good idea to track how many views a Snap or Story receives. You can use the information to either change tactics that aren’t working or continue using tactics that are.

The 5 Don’ts

  1. Do not take Snaps that are under five or six seconds long unless it’s a very basic, straight-to-the-point Snap. You want the viewer to have the chance to get the message behind the Snap right away.
  2. Do not take Snaps that last a full 10 seconds. Unless it’s a video that requires a full 10 seconds to view or a photo containing a lot of information, a photo of something really basic does not need to be 10 seconds long. In fact, a Snap of something simple is more interesting and has more impact if it’s relatively brief. When it drags out unnecessarily, it becomes less interesting and the sender loses appeal.
  3. Do not stage perfectionism. What makes Snaps interesting is the ability to capture the fun and quirky moments. Spending too much time trying to perfect a Snap makes it less relatable and less captivating. Even businesses or corporations should get a little silly.
  4. Do not send multiple Snaps in a row. Recipients become annoyed when a user constantly sends Snaps. The sender’s Snaps are viewed less and less because they eventually become pointless and repetitive. It’s a good rule of thumb to limit the number of Snaps in a Story to no more than 10.
  5. Do not send boring or generic Snaps. For example, avoid sending weather updates or Snaps of stationary objects. The only instances these types of Snaps are acceptable are when 1) you’re teasing a friend about how great your winter is in Florida, or 2) there is a humorous implicit message associated with the object.

For a basic guide to Facebook advertising, see “How to Be a Successful Facebook Advertiser.”

Do you agree with this list? Let us know in the comments section below. 

Comments

comments

Article by Anna Hubbel / Snapchat / snapchat, snapchat ad agency, snapchat advertising agency, snapchat guide, snapchat stories, social media, social media strategy

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

tiktok-amazon-marketing

How to Use TikTok to Sell Amazon Products

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.