May 30, 2017
Snapchat wants to get even closer with its users, now requesting users to enable location services before accessing basic filters.[bctt tweet=”@Snapchat prompt asks users to enable location services for basic filters. #digitaladvertising #productupdate” username=””]
When location services are disabled, a message appears prompting the user to identify their location in order to access filters with “different colours, the weather, your location and more”. The change was first noted across Reddit two days ago.
The location services prompt for basic filters reportedly came with the latest version of the Snapchat app (2017.05.25).
Before the latest prompt came out, Snapchat only requested location services for geofilters and the speedometer.
The new prompt may be part of Snapchat’s endeavor to promote ad filters customized to the user’s location, such as with its geofilters.
At this time, users can continue to use basic filters even after denying location services. However, this may only be a temporary loophole.
What do you think of Snapchat’s new prompt? Tell us in the comments section below.