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You are here: Home / Snapchat / New Snapchat Prompt Asks Users to Enable Location for Basic Filters

May 31, 2017

New Snapchat Prompt Asks Users to Enable Location for Basic Filters

Photo Courtesy of TheNextWeb

Snapchat wants to get even closer with its users, now requesting users to enable location services before accessing basic filters.

When location services are disabled, a message appears prompting the user to identify their location in order to access filters with “different colours, the weather, your location and more”. The change was first noted across Reddit two days ago.

The location services prompt for basic filters reportedly came with the latest version of the Snapchat app (2017.05.25).

Before the latest prompt came out, Snapchat only requested location services for geofilters and the speedometer.

The new prompt may be part of Snapchat’s endeavor to promote ad filters customized to the user’s location, such as with its geofilters.

At this time, users can continue to use basic filters even after denying location services. However, this may only be a temporary loophole.

What do you think of Snapchat’s new prompt? Tell us in the comments section below.

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Article by Anna Hubbel / Snapchat / advertisemint, brian meert, filters, news, product updates, snapchat, snapchat ad agency, snapchat advertising agency, snapchat filters

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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