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Home / Snapchat / Snap Updated Its Terms and Conditions for Ad Services

August 7, 2017

Snap Updated Its Terms and Conditions for Ad Services

snapchat advertising agency

As of July 18, Snap Inc., parent company of Snapchat, enacted new terms and conditions for both Ad Services and Self-Serve Advertising. Both sets govern the use of ad services linked to a business or organization account.

Below is a list that highlights specific sections of the Ad Services Terms and Conditions.

Ad Services

Accounts

A business is required to set up an account to have access to its ad services, as well as at least one billing center. Additionally, there must be a billing center identified for each subsequent ad account created under the business account. The billing center cannot then be changed under the ad account it was originally created.

Members

Snap requires businesses to identify specific persons authorized to access the business account and associated ad accounts. Businesses must provide with all of the correct information (i.e., name, email, etc.) for said members.

Snap is also not liable for actions regarding authorized access for members associated with a business account. If a business seeks to revoke access to a member previously approved, Snap will attempt “reasonable efforts” to complete said action. Snap also reserves the right to restrict any member’s access at the company’s “sole discretion.”

Each business with an account is held responsible for the confidentiality of username, password, and overall account information.

Businesses must also acknowledge that an ad campaign may be accessible to a member(s) for reporting purchases from Snap “or its affiliate via the ad services or through other channels.”

Businesses must also accept that Snap reserves the right to send account members notifications via provided contact information.

Credit Check

Snap is authorized to collect credit reports on any business account and reserves the right to “extend, revise, or revoke credit… at any time in its sole discretion.”

Costs, Fees, and Taxes

Snap calculates all purchases billed to an account. A business account may also be charged for any taxes, fees, or charges Snap discovers in its calculations. Businesses agree to pay all charges set forth by Snap.

Payment

Snap outlines very specific terms for payment methods, liability, and responsibilities. Read the specifics detailed by Snap.

Restrictions

Businesses must agree to comply with the “proper working” of ad services (or any Snap platform or system) without any interference. Additionally, businesses must not combine ad services with any software that may contradict Snap’s Ad Services Terms.

For the full list of restrictions, see the heading “Restrictions” under Snap’s “Ad Services and Conditions.”

Representations and Warranties

For a full list of specifications, see the “Representations and Warranties” heading in the terms and conditions.

Indemnification

Businesses with Ad Service accounts must agree to “indemnify, defend, and hold harmless Snap, its affiliates,” etc. “from and against any and all complaints, charges, claims, damages, losses, costs,” etc. Specifically, in relation to the Ad Services Terms. For more specifics, see the “Indemnification” heading in the terms and conditions.

Publicity

Businesses are not to distribute press releases or statements in relation to Snap’s Ad Services Terms or an established business relationship with Snap and its Ad Services Terms.

Limitation of Liability

Snap is not to be held liable for any damages or loss of profits resulting from incidental occurrences associated with Ad Services. For more specifics, see the “Limitation of Liability” heading in the terms and conditions.

There is also an Ad Services “terms and conditions” section designated for entities conducting business outside the United States.

Self-Serve Advertising Terms and Conditions

For the new set of terms and conditions for Snap’s Self-Serve Advertising, which covers specific elements such as Snapchat ads, Creative Tools, research, and cancellations and expirations, see “Self-Serve Advertising Terms and Conditions” in effect as of July 18, 2017.

There is also a second section designated for entities conducting business outside the United States.

For more information on Snap’s policies, see “Snapchat Ad Policies 101: Keeping it Fun and Safe.”

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About Anna Hubbel

Anna Hubbel is a contributing writer for the AdvertiseMint Advertising Blog and writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies regarding Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, YouTube Ads , Amazon Ads, Google Ads, and Pinterest Ads. Anna has written columns for OnStage Blog, a theater-themed website and has experience as a videographer, photographer, and web designer. Anna earned her Bachelor’s degree in Communication from Saint Vincent College and a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport. Anna ensures that AdvertiseMint produces high quality content for businesses looking to hire a digital advertising agency.

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