August 6, 2017
As of July 18, Snap Inc., parent company of Snapchat, enacted new terms and conditions for both Ad Services and Self-Serve Advertising. Both sets govern the use of ad services linked to a business or organization account.[bctt tweet=”@Snapchat updated its terms and conditions for ad services and self-serve advertising. #digitaladvertising #businessrelationships” username=””]
Below is a list that highlights specific sections of the Ad Services Terms and Conditions.
A business is required to set up an account to have access to its ad services, as well as at least one billing center. Additionally, there must be a billing center identified for each subsequent ad account created under the business account. The billing center cannot then be changed under the ad account it was originally created.
Snap requires businesses to identify specific persons authorized to access the business account and associated ad accounts. Businesses must provide with all of the correct information (i.e., name, email, etc.) for said members.
Snap is also not liable for actions regarding authorized access for members associated with a business account. If a business seeks to revoke access to a member previously approved, Snap will attempt “reasonable efforts” to complete said action. Snap also reserves the right to restrict any member’s access at the company’s “sole discretion.”
Each business with an account is held responsible for the confidentiality of username, password, and overall account information.
Businesses must also acknowledge that an ad campaign may be accessible to a member(s) for reporting purchases from Snap “or its affiliate via the ad services or through other channels.”
Businesses must also accept that Snap reserves the right to send account members notifications via provided contact information.
Snap is authorized to collect credit reports on any business account and reserves the right to “extend, revise, or revoke credit… at any time in its sole discretion.”
Costs, Fees, and Taxes
Snap calculates all purchases billed to an account. A business account may also be charged for any taxes, fees, or charges Snap discovers in its calculations. Businesses agree to pay all charges set forth by Snap.
Snap outlines very specific terms for payment methods, liability, and responsibilities. Read the specifics detailed by Snap.
Businesses must agree to comply with the “proper working” of ad services (or any Snap platform or system) without any interference. Additionally, businesses must not combine ad services with any software that may contradict Snap’s Ad Services Terms.
For the full list of restrictions, see the heading “Restrictions” under Snap’s “Ad Services and Conditions.”
Representations and Warranties
For a full list of specifications, see the “Representations and Warranties” heading in the terms and conditions.
Businesses with Ad Service accounts must agree to “indemnify, defend, and hold harmless Snap, its affiliates,” etc. “from and against any and all complaints, charges, claims, damages, losses, costs,” etc. Specifically, in relation to the Ad Services Terms. For more specifics, see the “Indemnification” heading in the terms and conditions.
Businesses are not to distribute press releases or statements in relation to Snap’s Ad Services Terms or an established business relationship with Snap and its Ad Services Terms.
Limitation of Liability
Snap is not to be held liable for any damages or loss of profits resulting from incidental occurrences associated with Ad Services. For more specifics, see the “Limitation of Liability” heading in the terms and conditions.
There is also an Ad Services “terms and conditions” section designated for entities conducting business outside the United States.
Self-Serve Advertising Terms and Conditions
For the new set of terms and conditions for Snap’s Self-Serve Advertising, which covers specific elements such as Snapchat ads, Creative Tools, research, and cancellations and expirations, see “Self-Serve Advertising Terms and Conditions” in effect as of July 18, 2017.
There is also a second section designated for entities conducting business outside the United States.
For more information on Snap’s policies, see “Snapchat Ad Policies 101: Keeping it Fun and Safe.”