AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / Younger Users Are Migrating from Facebook to Snapchat

February 18, 2018

Younger Users Are Migrating from Facebook to Snapchat

Facebook is losing younger users at a fast pace, according to Emarketer. Normally, if those users were simply migrating to Instagram, this wouldn’t be much of a concern for Facebook. However, Emarketer says the younger audiences seem to be moving to Snapchat—Instagram’s biggest competitor.

This isn’t to say that Facebook is in danger of a shrinking userbase by any means. In fact, Emarketer says the total number of US users on Facebook will reach 169.5 million in 2018, a little under one percent over that of last year. However, the age demographics contributing to any growth in Facebook’s userbase fall primarily in the older age ranges. It may just be for this reason that younger users are not finding Facebook “cool”: there are more parents and grandparents using the platform.

That’s where Snapchat comes in.

“Snapchat could eventually experience more growth in older age groups since it’s redesigning its platform to be easier to use,” Emarketer principal analyst Debra Aho Williamson said in an article. “The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it. That’s the predicament Facebook is in.”

Photo Courtesy of eMarketer

The Numbers

These are the numbers Emarketer has gathered in its latest forecast:

  • Less than 50 percent of Internet users in the US within the age range of 12 to 17 will use Facebook at least once monthly.
  • There will be a 9.3 percent drop in the number of Facebook users 11 years and under in 2018.
  • The number of users in the 12 to 17 age range will drop 5.6 percent in 2018.
  • The number of users in the 18 to 24 age range will drop 5.8 percent in 2018.
  • Facebook will experience a loss of two million users 24 years and younger in 2018.
  • 1.6 million users in the 24 and under age range will go to Instagram in 2018.
  • 1.9 million users in the 24 and under age range will go to Snapchat in 2018.

In addition, Emarketer predicts that Snapchat will keep coming out on top as the platform with more users in the 12 to 24 age range compared to Instagram.

Although Emarketer predicts that Instagram will still dominate with a total of 104.7 million users in 2018, compared to Snapchat’s predicted 86.5 million, Snapchat’s rate of growth in the younger age demographic is still cause for concern for its rival.

Going into 2018, we may see steeper competition between Snapchat and Instagram as the fight for the attention of Gen Zs becomes more of a priority.

Comments

comments

Article by Anna Hubbel / Snapchat

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.