AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Snapchat / How to Create a Snapchat Ad the Easy Way

May 14, 2018

How to Create a Snapchat Ad the Easy Way

Photo Courtesy of fileclusterIf you have a phone, you can make a Snap ad. It’s that simple.

Snapchat for Business recently published a short YouTube video that gives the simple step-by-step steps for making a Snap ad with the new Snap Publisher tool. And yes, as long as you are in legal possession of a phone or mobile device where you have the Snapchat app and a Snapchat account, it’s as easy as 1, 2, 3.

If you’re hesitant about advertising through Snapchat, I strongly advise that you overcome your skepticism quickly and give it a go. Snapchat has become one of the most popular social media apps amongst Millennials and Gen Zs. It’s fun, spontaneous, and addictive. You can start with a simple Snap ad to test the waters, and then if you like what you see (i.e., your ad drives great results for your campaign), you can explore other products Snapchat has to offer.

So how do you get started?

Step 1: Think of Your Message

When creating your message, make sure it is concise, clear, and to the point.

  • It should be concise. Your audience isn’t going to sit through your bumbling attempt to convey your message. You need to get your message across succinctly, avoiding wordy, confusing verbiage.
  • It should be clear. Your audience shouldn’t wonder what your ad is about. Keep it simple and obvious.
  • It should be to the point. This element goes hand-in-hand with the first two. Get your point quickly in the ad, and don’t make your audience guess what it is. Frankly tell them what you want them to know.

Step 2: Record Your Ad Using Your Phone

Now we’re getting to the good stuff! When you have your idea, you can record content for your Snapchat ad. To begin, you must open with a hook. This is where you demonstrate your unique value to consumers. These first few seconds are crucial to holding your audience’s attention.

Don’t worry about recording a polished video. Instead focus on creating an ad with a clear message, an ad that you would want to watch on your phone.

Step 3: Open Snap Publisher on Your Computer

First things first: Before you throw your hands in the air and say “I’m out,” you’d probably like to know that Snap Publisher is free. That’s a relief, am I right?

Snap Publisher is a new tool that gives you Snapchat-tested templates designed with your campaign objective in mind. It allows you to easily and creatively experiment with different ideas in a matter of minutes.

Once you opened Snap Publisher, you can embellish your recording with graphics and text.
Once you finished decorating your Snap ad, you can run it immediately on Snapchat with Ad Manager. At this point, there are just three things left to do:

  • Set your budget
  • Choose your audience
  • Go live

Boom! You’ve launched a Snap ad campaign. If you decide you like this type of advertising, you can explore other Snapchat advertising products, such as Deep Links or the Snapchat Pixel.

Comments

comments

Article by Anna Hubbel / Snapchat / digital advertising, digital marketing, how tos, snapchat, snapchat ads, snapchat advertising, snapchat marketing, social media

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.