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You are here: Home / Snapchat / How to Set Up the Snapchat Pixel on Your Website

May 3, 2018

How to Set Up the Snapchat Pixel on Your Website

Much like the Facebook Pixel, the Snapchat Pixel allows you to track users’ activities outside of the Snapchat app, after they’ve clicked on your ad. To track your Snapchat audience, install the Snapchat Pixel on your website. Here’s how.

Step 1: From your ad account, click “Snap Pixel.”

Step 2: Click “Create my Snap Pixel.”

Step 3: Click “Set Up My Snap Pixel.”

Step 4: Copy the Snapchat Pixel.

Step 5: Paste the Snapchat Pixel into the header and footer of WordPress.

(You can access the header and footer by clicking “Settings” and “Header and Footer” on the left column of your WordPress dashboard.)

That’s it. You’ve successfully installed the Snapchat Pixel into your website.

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Article by Anna Hubbel / Snapchat

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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