The verdict on inbound marketing is in.  Unequivocally, inbound marketing is more effective — and more cost effective — than traditional outbound marketing approaches.  For example, businesses that have active blogs are 13 times more likely to see a positive return on investment (ROI) … [Read more...]

Most business owners would be happy to learn that their videos are amassing thousands of views. That should mean that their videos are achieving their goals, right? That’s the ultimate proof of a successful video marketing strategy. You’d think so. Although views are important, they aren’t the … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook ads company When YouTube launched YouTube Red, the Google-owned company could not stop pestering users with free-trial offers, hoping they would eventually sign up for a subscription. Those days are now long gone. According to The Hollywood … [Read more...]

You don’t want to skip this post. YouTube recently announced that all content creators monetizing their channels can soon run non-skippable ads, resulting in video content with fewer ad skipping options. YouTube announced the change in a video by its Creator Insider channel. Previously, only a … [Read more...]

Telling a story that reels in your audience, captures their attention, and inspires them to take action is a great skill. It’s also hard. It’s especially difficult to also determine whether the video you spent a lot of time and effort on is performing the way you want it to. You will be excited … [Read more...]

People flock to YouTube on a daily (even hourly) basis to see the next viral video. US audiences aged 18 and over spend, on average monthly, more time watching YouTube than any television network. Those aged 18 to 49 watch more YouTube videos than the top 10 primetime shows combined in the United … [Read more...]

Okay, I have to admit. There is no perfect YouTube channel. The title is a bit of a misnomer. The reason? Perfection means there is only one way to do something, one route to walk. But that’s not true. We all like different content. Some like serious videos, others like cat videos, and a third group … [Read more...]

For video marketing, it’s important to know which platform is the most effective and reliable. Wyzowl, a company that creates explainer videos, surveyed 459 marketers worldwide, finding the most effective social media for video marketing. Not surprisingly, YouTube and Facebook topped the charts as … [Read more...]