Anne Felicitas, editor at AdvertiseMint, Facebook ads company When YouTube launched YouTube Red, the Google-owned company could not stop pestering users with free-trial offers, hoping they would eventually sign up for a subscription. Those days are now long gone. According to The Hollywood … [Read more...]
Google Is Expanding Search-Based Advertising to YouTube
Anna Hubbel, writer at AdvertiseMint, Facebook ads company Google knows it’s already on top, but that doesn’t stop the company from finding even more growth opportunities. According to CNBC, Google is giving advertisers new ways to target audiences through YouTube search queries. The company … [Read more...]
What “Skip Ad” Option? Now Anyone Can Use YouTube’s Non-Skippable Ads
Anna Hubbel writer at AdvertiseMint, company for Facebook ads You don’t want to skip this post. YouTube recently announced that all content creators monetizing their channels can soon run non-skippable ads, resulting in video content with fewer ad skipping options. YouTube announced the change … [Read more...]
Google AdWords Introduces New Creative Suite for YouTube Storytellers
Telling a story that reels in your audience, captures their attention, and inspires them to take action is a great skill. It’s also hard. It’s especially difficult to also determine whether the video you spent a lot of time and effort on is performing the way you want it to. You will be excited … [Read more...]
What Is YouTube Advertising?
People flock to YouTube on a daily (even hourly) basis to see the next viral video. US audiences aged 18 and over spend, on average monthly, more time watching YouTube than any television network. Those aged 18 to 49 watch more YouTube videos than the top 10 primetime shows combined in the United … [Read more...]
5 Key Qualities of a Perfect YouTube Channel
Okay, I have to admit. There is no perfect YouTube channel. The title is a bit of a misnomer. The reason? Perfection means there is only one way to do something, one route to walk. But that’s not true. We all like different content. Some like serious videos, others like cat videos, and a third group … [Read more...]
Survey Finds the Top Effective Video Marketing Platforms
February 3, 2018 Jesica Schmidt For video marketing, it’s important to know which platform is the most effective and reliable. Wyzowl, a company that creates explainer videos, surveyed 459 marketers worldwide, finding the most effective social media for video marketing. Not surprisingly, … [Read more...]
