Instagram Ads

Instagram Stories now features links, mentions, and a version of Boomerang, features that further differentiate the brand friendly Stories from its rival, Snapchat, by helping users discover other accounts. With Stories’ new link feature, which is only currently available to verified users, users … [Read more...]

Today, Instagram tests shoppable tags on Instagram photos, tags that allow users to shop without having to open a new web browser. These shoppable tags, which are only available in iOS in the U.S., hide behind a subtle“Tag to view products” button. When users tap this button, they will see an in-app … [Read more...]

While Instagram Stories bears great similarity to Snapchat, it allow users to do one thing that Snapchat does not: discover strangers’ stories. Last week, Facebook, which owns Instagram, confirmed that Instagramers will eventually be able to see stories from those who they don’t follow. This new … [Read more...]

After Instagram saw a performance increase of 45% and an online conversion of 70% after releasing a new and improved, more visible call-to-action button in June, Instagram decided to roll out more action-driving improvements to ads on its platform. As Instagram developed this new update, it had … [Read more...]

After Instagram Stories' release, people flocked to use the new update, quickly preferring it over Snapchat. Snapchat stars, Youtube personalities, and brands are particularly fond of Instagram Stories. Here are five reasons why Instagram Stories is a better option for businesses than Snapchat … [Read more...]

Recently, Instagram announced a new helpful advertising tool for businesses called Instagram Insights. Similar to Audience Insights, Instagram Insights allows businesses to know their followers and, consequently, reach the right audience with the right, relevant message. With Instagram Insights, … [Read more...]

As some of you may have noticed Instagram recently launched a full width Call to Action button on their app. The CTA button is now positioned to appear across the bottom of the ad as opposed to appearing in the lower right hand corner of the ad. Analysis of this alteration shows that majority of … [Read more...]

Double Security = Happy Users Security is and always will be one of the biggest concerns in the world of technology. Ahem, Apple & the FBI. Heck, even going back to Maslow’s pyramid – security is the most essential need after the basics. Good thing that Instagram has realized this and … [Read more...]