Today, Instagram announced on its business blog that the highly anticipated Instagram Stories ads, immersive full-screen ads that appear within Stories, are now available to all Instagram and Facebook advertisers. Advertisers can run these 10- to-15-second ads in Instagram Stories by choosing the … [Read more...]
Instagram Ads
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How to Create Instagram Lead Ads
If you advertise on Instagram and you want more leads, you're in luck—there's an ad for that. Behold the Instagram lead ad, an ad that lets you collect valuable information from potential customers without directing them outside the platform. From phone numbers to email addresses to job titles to … [Read more...]
Introducing Instagram Lead Ads
Now Lead Ads, ads that collect customers’ information with a pre-filled form, are available for placement on Instagram, a new capability slowly rolling out to Facebook and Instagram advertisers. You can serve your Lead Ads to Instagram in two ways: Choosing the default option … [Read more...]
Instagram Tests Mid-Roll Video Ads on Stories
Instagram is currently testing video ads inside Stories, according to multiple sources including AdAge and Yahoo News. "Instagram is testing them [mid-roll video ads] now with select publishers and content creators," said an anonymous ad agency executive to AdAge in an interview. Facebook … [Read more...]
4 Reasons Why You Should Add Instagram Live to Your Marketing Strategy
Yesterday Instagram, following the footsteps of its parent company, Facebook, launched Instagram Live, a new feature that is currently rolling out to the U.S. While Instagram Live is a great tool that gives followers a live, voyeuristic look into one’s day-to-day life, it is also a great tool social … [Read more...]
New Instagram Features Stop Bullies, Save Lives, and Spread Love
Instagram added four new features on Tuesday: comments that can be “liked,” comments that can be turned off, suicide prevention reports, and removable followers. Before the update, Instagramers did not have the ability to remove followers without blocking the account. Once someone follows an … [Read more...]
How To Convert Your Personal Instagram Account to a Business Account
In the ever-evolving world of social media, Instagram has established itself as a powerful platform for both personal expression and business growth. Converting your personal Instagram account to a business account is a strategic move that can elevate your brand, increase visibility, and provide … [Read more...]
Instagram Ads Go Vertical
Instagram recently announced that advertisers can now create video and image ads in the vertical format with an aspect ratio of up to 4:5. Because portrait has been available on Instagram for posts and because it is a popular format for content consumption, Instagram decided to give advertisers … [Read more...]
Instagram Stories Now Features Links, Mentions, and Boomerang
Instagram Stories now features links, mentions, and a version of Boomerang, features that further differentiate the brand friendly Stories from its rival, Snapchat, by helping users discover other accounts. With Stories’ new link feature, which is only currently available to verified users, users … [Read more...]
Shop in the App with Instagram’s Shoppable Photo Tags
Today, Instagram tests shoppable tags on Instagram photos, tags that allow users to shop without having to open a new web browser. These shoppable tags, which are only available in iOS in the U.S., hide behind a subtle“Tag to view products” button. When users tap this button, they will see an in-app … [Read more...]