The numbers don't lie: Instagram Stories keeps growing as the preferred social platform for both businesses and consumers alike. The feature's 250 million daily users reflect its popularity, which continues to grow as a result of its user-friendliness and effective engagement … [Read more...]
Instagram Ads
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How to Correctly Use Instagram Hashtags
We understand how important Instagram hashtags have become for people and companies alike, especially in the constantly evolving world of social media. Using these symbols can make it easier to organize and find content that matches your interests, which can be incredibly helpful in simplifying your … [Read more...]
How to Stand Out from the Rest with Instagram’s New Algorithm
You're going to want to invest more time into making your Instagram posts count. There's a new algorithm that rearranges posts to display the best posts first, regardless of when they were posted. Instagram first announced the new algorithm in March 2016 but was not implemented until recently. … [Read more...]
Want to Be the Next Big Influencer on Instagram? Here’s What You Need to Do
Do you ever catch yourself drooling over an Instagram photo of a meal that simply looks divine? But when other users you follow post food photos, you just scroll past it indifferently. There's a reason some Instagram accounts stand out above the crowd as major influencers. It's not simply a … [Read more...]
Instagram: An Advertising Powerhouse That Encourages Spontaneity
Mad Men's Donald Draper said it best when the character from the renowned period drama told Peggy Olson, "You are the product. You, feeling something." The feeling—the experience—that users take away from Instagram is what makes the platform the perfect hub for advertising. Advertising should … [Read more...]
7 Tips to Take a Top-Notch Instagram Photo
Users go to Instagram for one reason: photos. In an online universe filled with millions of images flashing across their screens, what are the chances they won't just swipe past yours without a second thought? The key is to take quality photos that really pop. Here are some tips for creating … [Read more...]
Follow Instagram’s Updated Guidelines to Stay Safe Online
Last week, Instagram released a guide with tips and tricks to ensure a safe online community. The network created the guide to accommodate new tools that Instagram has rolled out over the last year. Here's a breakdown of what Instagram advises its users to practice for a safe online … [Read more...]
You Can Now Create Click-to-Messenger Ads for Instagram
When people want to learn more about your business, the faster they can contact you the better. On May 31, Facebook announced Click-to-Messenger ads for Instagram. Previously, the feature was only available on Facebook. The new ad feature takes users to a Messenger conversation that contains more … [Read more...]
How to Create Instagram Ads on MailChimp
On January 2017, MailChimp integrated Facebook advertising with its platform, allowing account holders to create Facebook ads in a process similar to creating ads in Business Manager. Five months later, MailChimp integrates Instagram advertising. Creating Instagram ads in MailChimp is similar to … [Read more...]
MailChimp Integrates Instagram Advertising with Its Platform
If you’re a MailChimp account holder logging in to your account, you’ll find an exciting announcement in the sign-in page: MailChimp is integrating Instagram advertising with its platform. According to the announcement found earlier this morning, MailChimp users can create Instagram ads at no … [Read more...]
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