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You are here: Home / Instagram / Instagram Call-to-Action Bar Now Automatically Matches Colors in Sponsored Posts

October 18, 2017

Instagram Call-to-Action Bar Now Automatically Matches Colors in Sponsored Posts

If you use sponsored Instagram posts, you may have noticed a slight tweak to the call-to-action bar.

Typically, the CTA bar on any sponsored post is blue by default. However, earlier this week, shortly after the rollout of Shopping on Instagram to thousands of sellers, Instagram rolled out CTA bars that automatically change into colors that complement those in the sponsored post.

Previously, Instagram’s CTA in sponsored posts was a default blue color. Photo Courtesy of Adweek

 

The green CTA in this example sponsored post matches the primary color in the photo. Photo Courtesy of Adweek

What This Means for Advertisers

Now advertisers’ sponsored posts will have a more accomplished look because the new CTA button takes a dominant color from images featured in the post to generate a complementing color. This means sponsored posts will no longer appear disjointed or visually unnatural. Everything will flow better, creating a more sophisticated experience.

With this new capability in mind, advertisers, when designing sponsored posts, should make sure that the color they want the CTA button to be is predominant in their posts’ photo. If, for instance, Coca-Cola wants the CTA to match its signature red color, the predominant color in the featured photo should be easily identified as red.

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Article by Anna Hubbel / Instagram

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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