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You are here: Home / Instagram / 300 Million Daily Active Users Choose Instagram Stories and WhatsApp Status

November 8, 2017

300 Million Daily Active Users Choose Instagram Stories and WhatsApp Status

Facebook products once again take the lead, with Instagram Stories and WhatsApp Status reaching a record 300 million daily active users. Previously, Instagram and WhatsApp had recorded 250 million in June and July, respectively.

According to TechCrunch, this new user count is nearly double that of rival Snapchat’s 173 million daily active users. Both Instagram Stories and WhatsApp Status are Facebook’s appropriation of Snapchat, containing many identical features.

Photo Courtesy of TechCrunch

The Success Is in Video Connections

One of the things TechCrunch attributes to the increasing success of Instagram Stories and WhatsApp Status is that they both encourage and foster peer-to-peer connections. In turn, users are able to develop emotional ties easily, strengthening relationships with friends and family in fun and spontaneous videos.

As social networking apps advance more and more towards a virtual world consisting mostly of video and AR filters, it will become more challenging for niche apps like Snapchat to stand out from the rest. Currently, Snapchat’s Snap Map and Bitmojis are unique to the app, but it’s unlikely that Facebook is without plans in the making for its own version of these features.

That being said, Snapchat is still the preferred social app for many young users and is therefore still a viable rival to Facebook.

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Article by Anna Hubbel / Instagram

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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